Chapter 601: Overnight Appreciation
The broadcast of "Cute Pet Hospital" 4 once again brought huge sales to Liu Lan's online store. In order to cooperate with the promotion of the documentary, the picture on the homepage of Liu Lan's online store was replaced with a huge photo of Wang Xiangqin. In the photo, he is holding a cat in each hand, which means "box office" and "big sale" respectively.
Wang Xiangqin also posted the same photo and other daily photos of the two cats on Weibo, attracting a lot of attention from cat fans.
The commercial effect of celebrity endorsements is definitely much stronger than just shouting slogans, especially for big names like Wang Xiangqin, who have a strong ability to attract traffic. From Christmas to the end of the New Year's Day holiday, Liu Man's online store sold more than 2,000 bags a day, and the best-selling ones were the 8-pound salmon and sturgeon flavors mentioned by Wang Xiangqin in the documentary.
In the past, the 8-pound bags did not sell as well as the 12-pound and 16-pound bags because the price was not cost-effective, and salmon and sturgeon were about 50 yuan more expensive than chicken and beef. Cat'Garden's cat food is already very expensive, so many buyers will still consider their wallets when placing an order.
As a result, now under the "bewitching" of Wang Xiangqin, everyone no longer cares about the cost-effectiveness and rushes to buy the cat food recommended by him, as if this will bring them closer to their idol.
As a result, the 8-pound salmon and sturgeon were sold out before the event was over, and there were not many 12-pound and 16-pound ones of the same flavor left. Zhang Pei immediately applied to Xisilan Company for restocking.
For Xishilan, whose main sales area is Southeast Asia (where there is no shortage of fish), cat food with salmon and sturgeon flavors is also difficult to sell. So Huang Shiting was very surprised how they turned a difficult-to-sell product into a best-seller. Zhang Pei told him the reason over the phone.
In fact, what Wang Xiangqin said in the documentary was a pre-prepared line, an advertising slogan, intended to guide the audience to buy these two flavors that were not selling well.
As for what flavor of cat food Lan Xi usually buys and what kind of cat food the cat likes to eat, Wang Xiangqin is busy filming every day and has no time to care about these details. He is really only responsible for playing with the cat and doesn't care about other things.
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Zhang Pei came up with this marketing idea herself, and her main purpose was to clear the inventory. Xishilan was very smart. Every time they sent goods, the quantity of each specification of cat food was equal. No matter whether it was selling well or not, Zhang Pei had no right to specify what goods she wanted. During non-promotional periods, every time they received goods, there would be a backlog of 8-pound salmon and sturgeon. Videos have a shelf life, and a backlog for too long would cause losses.
There is only one month left until the date agreed upon by Zhang Pei and Peter, and they have already achieved the requirement of 1,000 bags of average daily sales. Even though sales dropped sharply after the event - on January 4, sales dropped to only more than 500 bags. However, Zhang Pei is very confident that sales will rise again in a week.
After the promotion ended, Mao Yuchen immediately counted the sales and conservatively estimated that they had earned at least six million in eight days. It was not as good as the miracle of Double Eleven, but it was also cause for celebration.
It was at this time that Liu Lan found out that Zhang Pei had borrowed 8 million yuan from Yu Zhan to buy the entire warehouse. Because the company's accounts had 8 million yuan less in cash, but more fixed assets such as warehouses and land.
In fact, the land near the warehouse had been fenced off as early as late November. There were many slogans written on the fence, the most conspicuous of which were the four big words "Songtai Real Estate".
Songtai Real Estate will build a commercial center here, including a shopping mall and a commercial cluster, including a five-star hotel, high-end office buildings, and a large residential project.
When Songtai Real Estate's marketing advertisements were first released, people nearby laughed at them. They were in the middle of nowhere, more than 10 kilometers away from the edge of the capital city. Who would buy shopping malls and office buildings? They could build real estate projects. People who couldn't afford to buy houses in the city were willing to buy houses in the suburbs, but there was not much public transportation and it was difficult to commute to work.
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