Chapter 743: Official Agent
Liu Man is famous, and young people who keep cats basically know her. Among these people, those who are willing to pay a high price for Cats' Garden have already bought it; those who are not willing to buy it, no matter how Liu Man promotes how good this cat food is, they will not buy it because of the price. According to the exchange rate of RMB to New Zealand dollar, a bag of Cats' Garden cat food is still too expensive for ordinary Chinese working class people.
According to Peter's previous promise in Hong Kong, as long as their average daily sales exceeded 1,000 bags, Cats' Garden would sign a long-term cooperation agreement with them with an agency fee of 5% of the retail price per bag.
Now the goal has been achieved, Peter agreed to a 5% agency fee for the retail price. And there is one less tariff - before, they paid two tariffs, one from New Zealand to Hong Kong, and one from Hong Kong to the mainland, but now they can ship directly from New Zealand to the mainland. Therefore, their profit margin has increased, and they can pass on the benefits to consumers.
However, the retail price cannot be lowered. If it is lowered, firstly, it will depreciate the overall value of the brand; secondly, it will make old customers who previously bought cat food at high prices question and distrust Liu Lan and their store.
Therefore, Liu Lan proposed a future marketing plan - buy cat food and get a doll for free.
"Dolls? Toys?" Peter was very surprised after reading the plan. "What kind of toys are so attractive that they would rather buy cat food for the toys?"
"Please wait a moment," Liu Lan asked Mao Yuchen to go to her office and get the dolls of Sunlight and Moonlight. They were the last batch of customized dolls, and she also kept two for her own pets.
Two minutes later, Mao Yuchen came in with the doll. Peter's eyes lit up and he blurted out, "Sooooo??cute!"
Peter took the two big dolls from Mao Yuchen's hand, holding one in each hand, and couldn't let go. "This doll is so well made, so lifelike. Are there real templates for these two cats?"
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"They are made based on the appearance of my two cats," Liu Lan found the photos of sunlight and moonlight on her mobile phone and showed them to Peter. When he compared them, they were exactly the same.
"This is amazing and fun! Can my pet be made into a model like this?"
"Of course, as long as we have full-body and side-view photos of them."
“How long will it take?”
Liu Lan recalled that Luo Youyou's delivery time was quite fast, "About a week at most."
Huang Shiting, who was beside Peter, was laughing secretly. He felt that the topic of the meeting seemed to have gone off track.
After a while, Peter himself realized the problem. He coughed lightly, put the doll on the table, and said to Liu Man, "I understand what you mean."
Even he himself likes this doll so much, let alone other consumers?
"I have tested the market's acceptance of dolls in three ways: one is giving them away for free, but in very small quantities; one is selling them directly in our store, but also in very small quantities; and the third is advance reservations. So far, we have received orders. The samples for the first two are too small to be counted, but for the third, we have received nearly 2 million yuan in deposits alone, which fully demonstrates that dolls have a huge appeal to consumers."
Liu Lan handed Peter the English data form and continued, "Each doll can be said to be a small model. They are not household names on the Chinese Internet, but many people know whose pets they are. It is equivalent to another form of image endorsement, and it can also save us a lot of advertising costs. The dolls are products produced by me in cooperation with a Chinese pet products company. Their company is called YOYO. I wonder if you have heard of it."
"Yes, of course I know," Peter nodded. "YOYO pet products are of great quality. I use their products at home."
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