Chapter 844: Fully Suppress
Indeed, a large part of the negative comments online come from Huaguang Media's competitors. Only one-third of the year has passed, but Huaguang Media has taken away the limelight of the entire mainland film industry with just one movie.
At the same time, other film and television companies also produced a number of movies, which were released in theaters one after another. Some of them flopped, some lost money, some were criticized, and some were terrible. Anyway, the box office results were not very ideal. Compared with "Autumn Moon over the Han Palace", the movies in the first half of this year seemed to be collectively eclipsed. The peers were already psychologically unbalanced. Now Huaguang Media unexpectedly threw out such a killer with such a lethal force without any preparation, and even bought the media to promote them extensively, which caught them off guard.
Naturally they started all kinds of black public relations!
In the entertainment industry, people have always been stepping on each other secretly. Anyway, everyone in this industry has connections and a say, and is good at writing press releases and nitpicking reviews. They call themselves film critics and critics.
Among them, director Cai Henian and Yu Feng, the boss of Xingfeng Entertainment Agency, reacted the most. They spared no expense to have their subordinates recruit internet trolls to discredit "Autumn Moon in the Han Palace".
Cai Henian had previously had a feud with Yu Zhan and Xinghe Film and Television because of his nephew's TV series, because Xinghe Film and Television hired Chu Yu and Lu Lu, and because of Ji Qiansong's instigation and fanning the flames behind the scenes, but he has a very friendly relationship with Huaguang Media, and Yu Feng is even a shareholder of Huaguang Media.
Why are they so excited?
As mentioned above, the two of them jointly invested hundreds of millions of yuan to shoot the 3D fantasy masterpiece "The Blue Cloud Sword", which is the movie in which Lu Lu was withdrawn from the supporting role, Zhang Xinyi was subbed, and Feng Qingyu was the leading actress. Cai Henian and Yu Feng not only invested almost all of their working capital in this movie, but also injected a lot of their efforts and time. Although "The Blue Cloud Sword" is a fantasy theme, it is also related to history. It happens to borrow the background of the Han Dynasty. However, it is not based on history. It belongs to the type of fiction. The characters in it are all dressed in ancient costumes. For those who are not proficient in the regulations of Hanfu, the clothes they wear are similar to Hanfu. "The Blue Cloud Sword" has been scheduled to be released in China and Hong Kong on May 1, almost at the same time as "Autumn Moon in the Han Palace" was released overseas.
For a movie to be successful, in addition to the high-quality script, superb director and superb acting skills of the actors, it also depends on luck. Looking back at those box office hits, they are all the result of the right time, right place and right people. Therefore, May Day is the golden period carefully selected by Cai and Yu. Compared with the fiercely competitive Lunar New Year period, the May period is simply the standout of "Cang Yun Jian"! According to their research, there are no outstanding movies in the mainland market throughout May, just like the World Cup draw that draws the easy-win group. There are only a few modern leisure activities. Even if there are no good movies, movie fans will still go to the cinema to watch movies. They will naturally choose "Cang Yun Jian", which is relatively outstanding in all aspects.
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When the release date was set, Cai and Yu confirmed again and again that in May only one historical film, "Dreams of the Late Ming Dynasty" directed by Ye Zian and starring Tang Tu, might have some competitiveness. However, "Dreams of the Late Ming Dynasty" has its dark spots. Once it is released, the scandal of the arson at the film and television base last year will definitely be brought up again.
Therefore, they have full confidence in "The Blue Cloud Sword", hoping that this movie will win the first place in this year's box office, once again refresh director Cai Henian's list of great achievements, and surpass his previous achievements. Of course, they also want to make more money!
"Autumn Moon Over the Han Palace" was released in January and was taken off the shelves long ago. It had nothing to do with "The Blue Cloud Sword". Cai Henian felt that his movie's box office would exceed the 3.4 billion of "Autumn Moon Over the Han Palace", so there would be no problem getting 4 billion.
As a result, this heavy blow made them furious.
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