Chapter 937: Fooling You
He Lushen has visited Micheal more than once in the past few days in the United States, but Micheal does not buy into the ideas of this junior. Whether it is to increase the number of screenings or extend the screening time, Micheal's attitude is somewhat perfunctory. He did say that he agreed to increase the number of screenings, but only added three or four cinemas, with one or two more shows every day.
Regarding the release time, Michael said that American film resources are limited and competition is fierce. Usually Asian films have a release period of one month. Last year, the box office of that Korean movie was so high, but they only gave it a month. They were very fair.
In one month, at most, the box office could reach 80 million US dollars. According to the profit-sharing agreement with Mike Films, Huaguang Media could get less than half of that in the end. After deducting various taxes and other expenses, it might not even reach 200 million yuan, which was lower than the expectations of the He family father and son.
He Lushen felt that Michael was too difficult to talk to, so he said to him, "Since the release of "Han Palace Autumn Moon" in North America, every show has been sold out, including the show you added later, the movie tickets were sold out as soon as they were released online, which shows that North American audiences are still very interested in this movie. You can use this popularity to expand the number of shows and get higher box office profits."
"You must know the method of hunger marketing. Only by properly controlling the number of movie screenings can we control the audience's mentality of scarcity and herd mentality. If there are too many screenings, they will think that this movie is optional, and the final box office effect may be worse than it is now."
Michael was unwilling, and he also leisurely came up with such an absurd reason. He Lushen was speechless. Hunger marketing cannot be used in the film market. Movies are different from ordinary commodities. They have a short validity period. They will be off the screen in one or two months. Film and television companies should take this opportunity to open more screenings and make every effort to promote and make money.
After Micheal finished speaking, he smiled and asked his secretary to bring two more cups of coffee. He noticed that He Lushen's tea had gone cold. It seemed that he was still very caring towards He Lushen. He Lushen had to say thank you to him, but he laughed in his heart. He knew the real reason why Micheal would not give in - Cai Henian wanted to release "The Blue Cloud Sword" in North America as well!
Cai Henian has always been very ambitious. His connections in Hollywood are no worse than those of He Huaguang. He entered Hollywood at an early age and has worked with several famous Hollywood directors and actors. He also has business dealings with Michael Pictures and is friends with Michael. They are of the same age.
"The Blue Cloud Sword" has been released in China for 10 days and the box office has exceeded 1.4 billion, and it is showing signs of overtaking "The Last Dream of Late Ming Dynasty". Overall, it has performed better than "Autumn Moon over the Han Palace" when it was first released.
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Although He Lushen is in the United States, he has a clear eye and spies in the country. Cai Henian has already begun preparing for the relevant procedures for the overseas copyright of "Cang Yun Sword". He is impatient and wants "Cang Yun Sword" to enter the North American market in June, because "War of the North Wind" will be released in June, and he wants to take advantage of the victory and suppress them severely.
In short, it was Cai Henian who was behind the whole thing and obstructing things.
On the other hand, the Hollywood film industry has always had a certain prejudice against Chinese films. Normally, American theaters will only show one Chinese film at the same time and will not allow Chinese films to erode their market too much. However, it is the opposite in mainland China. The best-selling movies in theaters are always Hollywood commercial films, and some audiences will only watch Hollywood blockbusters. The reality is so cruel.
There is also a bias factor in the lack of screenings in American cinemas. Many American film practitioners still have the old idea that Chinese films are not good. They would rather give more screenings to Korean films than to Chinese films. If the release time of "Autumn Moon in the Han Palace" in the United States is extended, it will inevitably affect the release of "The Blue Cloud Sword".
Michael is a slick businessman. He doesn't want to offend Cai Henian, nor does he want to embarrass He Huaguang. He also cannot appear too "pro-China" to avoid criticism from his American counterparts. So he pretends to be ignorant even though he knows the truth. He Lushen is the junior anyway, so it is easy for him to fool He Lushen.
He Lushen estimated that Cai Henian had negotiated the copyright division with Michael and offered to make concessions, not just a little, to get Michael to help him like this. Anyway, Michael could make money from both movies, so he would definitely make money. He Lushen did not blame Michael for being dishonest. All businessmen were greedy, and he and his father were equally greedy. Otherwise, why would he be sitting in Michael's office in New York to negotiate?
Michael is like a smiling tiger, speaking in a friendly manner, but actually he has a tough attitude, and his meaning is obvious - he will not help "Han Palace Autumn Moon" to postpone the release date. It is useless for He Huaguang to come, unless He Huaguang can sort it out with Cai Henian. As a foreigner, he sits on the mountain and watches the fight between tigers in the Chinese struggle for power and profit, and does not participate.
He Lushen didn't know what to do. He was very upset inside, but he had to smile on the surface. The huge office became quiet. The secretary came in with two cups of fragrant coffee. She placed the coffee in front of He Lushen. He Lushen's phone vibrated slightly at this time. Who has time to care about WeChat when they are talking about business? He didn't want to answer it at first, so he glanced at it casually. Uh, Liu?'s message, he still has to read it, in case she encounters any trouble, such as getting lost, and asks him for help. He still has the mission given to him by Yu Zhan!
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