After two months of hard work, Xia Wenyue finally relaunched Xinsheng brand Chuanchuanxiang seasoning, fish tofu, and fish balls! They also added shrimp balls and vegetarian sausage.
The first sales people were the laid-off workers in the factory. The old rules were still applied: they would get commissions based on the sales volume.
This method finally found a way out for laid-off workers who were worried about their livelihood. Those who were eloquent or had extensive connections could earn as much as their salary in a month.
Some people feel that they don’t know how to sell, so they just go into wholesale and set up stalls in the vegetable market to sell.
There is also a skewers stall.
My premonition of summer hibernation came true. Starting from June, many state-owned factories went bankrupt or underwent restructuring. Employees were either laid off or had their wages stopped. The beginning of a wave of layoffs has begun to emerge.
Xia Wenyue directly ordered a batch of stalls and painted the Xinsheng Chuanchuan Xiang sign on them.
Those who are willing to do it just need to buy the stall at cost price and set up the stall directly. Xia Wenyue will give them a simple training.
The main technical content of this thing lies in the soup and ingredients, and now Xia Wenyue has made them ready-made. It can be said that anyone who is not a fool can get started, and as long as you can find a suitable place, you will not have to worry about not making money.
The sister-in-law of the colleague that Mao Huimei mentioned at the beginning also became one of the first people to test the waters. In the second month, she bought gifts for Mao Huimei and introduced relatives to come over.
In this way, amid the wave of layoffs where people were desperately struggling to make a living, many people began to try it. This simple model was very easy to replicate. Only ten stalls were sold in the first month, but fifty were sold in the second month.
After Mao Zhishan finished filming his third movie and returned home, the sales growth of Xinsheng Food Factory accelerated significantly.
At the beginning, it can be said that it was all due to the star effect, starting from the vicinity of Xia Mian's home.
Huizhu started shouting in kindergarten that her father was a star, but not many people actually cared. After all, there were kids who said his father was Sun Wukong who could transform into 72 different forms.
However, after the TV series was broadcast, everyone found out that what Mao Huizhu said was actually true. When people knew that Chuan Chuan Xiang and fish tofu were from the celebrities' homes, they immediately became enthusiastic.
At that time, people did not have the clear definition of celebrities as they did in later generations, such as actors, singers, idols, internet celebrities, etc. Especially the older generation, as long as anyone appeared on a TV performance show, they were all called a celebrity.
Moreover, their enthusiasm for chasing stars is no less than that of modern people, but it is much more subtle.
During the two days that Mao Zhishan was at home, even though they knew that his family no longer sold things, everyone would still pretend to be ignorant and come over to ask, and then take the opportunity to chat with Mao Zhishan.
Mao Zhishan was not afraid either. He no longer had the trace of his former inferiority and timidity. His gorgeous appearance and confident and generous attitude made many young girls and wives blush and their hearts beat fast, and middle-aged women were all stunned by him.
The only thing that hasn't changed about Mao Zhishan is his personality. He is still friendly and gentle. He patiently told everyone about the cooperation model of Xinsheng Food Factory and left the contact information of the factory's sales staff.
At the time, everyone acted as if they were just joining in the fun, but starting the next day, Xinsheng Chuanchuanxiang seasonings and Xinsheng fish tofu and other foods appeared in the grocery stores and vegetable markets near their home.
Lao Jiang’s stall business is also extremely popular. Even if people can’t queue up or get a meal, they will not go to eat Wang Pangma’s skewers.
Fatty Wang couldn't do it any longer, so she thought about moving to the gate of No. 5 Middle School. But then she learned that someone else had already set up a Chuan Chuan Xiang stall there. It was exactly the same as Lao Jiang's, and the taste was the same, Xinsheng Chuan Chuan Xiang.
After Mao Zhishan finished the promotion at home, he didn't want to be watched by others, so he quickly went to the factory to find his wife, and then personally went to sell for Xia Wenyue.
Not only is he no longer self-deprecating, he also knows how to use the convenience brought to him by his appearance. At least he stands there politely, and with his celebrity status, there are very few bosses he fails to see.
The new foods are all good stuff, so the list naturally came together.
In short, Mao Zhishan achieved twice the result with half the effort in sales.
But Xia Mian was still at a loss for words, and she suggested that Xia Wenyue shoot a TV commercial.
As a celebrity, one should naturally make full use of his or her status.
Commercial advertising was not as popular as it is today, and advertising fees were not expensive. Moreover, with the current production capacity of Xinsheng Food Factory, it would be enough to invest in a local TV station.
The most expensive expenses may be on filming and actors, but Mao Zhishan is a family member, so a lot of expenses can be saved.
All in all, it’s a very good deal.
Xia Mian thought that it would take some effort to convince Xia Wenyue, but Xia Wenyue agreed without much thought.
Xia Mian felt that ever since the incident with the Jia family, Xia Wenyue had become much more decisive and bolder than before.
Speaking of the Jia family, just as Wang Pangma’s skewers stall completely closed down, the Jia family’s fish tofu and fish balls business was also greatly impacted.
Xia Wenyue had been busy for several months but had disappeared, and the machines at home had stopped working. They thought Xia Wenyue was completely defeated.
After that, they took advantage of the unique ingredients in the market and started to cut corners to save costs. They even stopped packaging and just weighed the ingredients and packed them in plastic bags for delivery. Not only did the price go up again, but they also often shortchanged the food by weight.
The bosses were very dissatisfied and would not buy them if they could avoid it. However, after more than half a year, most of the bosses had already developed fish tofu and fish balls into one of the ingredients used in their store's signature dishes. They had to keep buying them because they could not do without them.
When Xia Wenyue called to inform them that Xinsheng's products were back on the market, the bosses all gave up their orders from the Jia family and started to get goods from Xinsheng Food Factory again.
Even if the Jia family lowered the price and guaranteed the quality at this time, no one would believe them.
But they had no way out. Xia Wenyue had made it impossible for them to cause any trouble.
If they improve their quality and develop new orders, they can survive. Unfortunately, those who are used to taking shortcuts no longer work hard.
So they remade the packaging to be the same as that of Xinsheng Food Factory and started to impersonate the products of Xinsheng Food Factory.
Mao Huizhu said unhappily, "Mom, when I got home from school today, I heard him telling the buyers that they were buying goods from our factory."
Mao Huilan frowned and said, "Mom, can we sue them now?"
Xia Wenyue said confidently, "No rush, let's wait until our advertisement is published."
Seeing Mao Huilan's confusion, Xia Mian explained, "The more famous we are, the more attention the district and the court will pay to us. Besides, suing us at that time can also serve as a warning to others."
After all, there must be other families besides the Jia family that are guilty of counterfeiting and imitating, so we should scare as many of them as possible.
The advertisement was produced by Rongxin in collaboration with the studio. It was produced quite quickly, and the content is simple and straightforward, typical of this era:
The husband poured the seasoning of Xinsheng Chuanchuan Xiang into a pot of water and boiled a pot of fragrant soup. The child couldn't help but run over and swallow his saliva greedily. His wife and elders gathered around happily. The husband put various ingredients into the pot.
The red oil spreads over the chewy fish tofu, snow-white fish balls, juicy green bok choy, lotus root slices, quail eggs, kelp...it makes one's mouth water.
The whole family gathered around the table to feast on the food. Finally, Mao Zhishan said the advertising slogan: Xinsheng Chuanchuanxiang, the delicious taste of new life.
Although the early advertisements were not that cool, the ingredients were indeed photographed very beautifully. The day after the advertisement was broadcast, Xia Wenyue made a pot of Chuan Chuan Xiang.
Ning Shaoyun brought Chenchen over, followed by Aunt Wei.
Aunt Wei laughed and said, "I saw your ad and suddenly wanted to eat it. I didn't expect you guys are also greedy!"
Xia Wenyue laughed, "Who made the commercial look so delicious? It makes me greedy just looking at it."
Everyone sat together to eat skewers after a long absence. Aunt Wei sighed, "This time last year, you had just set up your skewers stall, and now you've opened a factory."
Xia Wenyue was a little dazed. "Only a year has passed, but it feels like a long time has passed."
The days in Mingxi County seem like things from the previous life.
She shook her head and laughed, "To be honest, I didn't expect that either."
However, there were many things she hadn't expected. At least the effect of the advertisement was beyond her expectations, and the sales department's phone was almost blown up.
The machine started running day and night, with three shifts arranged directly.
Xia Wenyue spent almost the entire month living and eating in the factory, and Xinsheng Food quickly entered all the supermarkets in Yan City.
Even supermarket chains that she had never dared to think about before came to her to discuss cooperation.
The moment she saw the monthly turnover, Xia Wenyue finally relaxed all the tension she had been holding on to. She had succeeded.
Looking back at the past six months when she had been feeling terrified, she seemed to have some understanding that some things are not as scary as they seem after taking that step.
She really has to thank the Jia family for this.
However, the debt had to be paid. At the end of the year, Xia Wenyue filed a lawsuit against the Jia family.
The Jia family's small workshop was suspected of illegal operation and was sealed on the spot;
The lawsuit in which the other party impersonated Xinsheng brand food and infringed on the interests of Xinsheng brand lasted for three months and finally came to a conclusion after the Chinese New Year. The first-instance judgment required the company to make a public apology and compensate Xinsheng Food Factory 50,000 yuan.
Of course, the Jia family could not agree. When Xia Wenyue sued them, the Jia family had no intention of acting tough.
However, things are different now. Their family is still the local boss here, but Xia Wenyue is no longer an ordinary outsider.
Xinsheng Food Factory is well-known in Longcheng District, and the taxes it pays to the government are visibly increasing. Crucially, it has also made significant contributions during the wave of layoffs. These are enough for the local court to pay attention to.
The Jia family finally tasted the feeling of being forced into a helpless situation.
The old lady of the Jia family sat at the door and cried loudly, "Your family's factory has become so big, why do you care about our small stall? You are trying to kill us all, it's really bullying."
"You're just seeking revenge. You outsiders have such a dark heart! We were the ones who found the order for you in the first place. You're repaying kindness with enmity..."
A disgruntled neighbor scoffed, "That's why they say to leave a way out for others so they can meet again in the future. You didn't care about the small order back then, and you wouldn't even let them sell even if they wanted to? Aren't you also trying to kill them off? Now you're talking about others."
Some people still remembered what the old lady had said and said with a smile, "I'd say it's so tiring working that day and night. You're selling it under the Xinsheng brand anyway. Wouldn't it be better to just buy directly from the Xinsheng factory and sell it? Not only would it save you trouble, but you wouldn't be accused of counterfeiting."
Xia Wenyue opened the door and came out to thank the neighbors who had spoken up for her. "They say a close neighbor is worse than a distant relative. I'm where I am today thanks to everyone's care."
She said to the sullen old lady Jia, "I'm not trying to kill you all. If you want to open a workshop again, get the qualifications and reapply for your own trademark. I promise I won't do anything about it, but you can't use my brand. Otherwise, if there's any problem with the food, who will be held responsible?"
After that, she ignored Mrs. Jia and asked the two neighbors, "Who should we contact if the road in our alley needs repairing?"
Wang Pangma, who was watching the fun, immediately said, "You want to build a road for us?"
Xia Wenyue didn't get angry, and said with a smile, "I do want to, but you know the factory has only been open for less than a year, and we still owe the bank hundreds of thousands of yuan."
"But I feel uneasy taking the money the court ordered the Jia family to pay me. I figured I might as well use it to benefit our neighbors. Repair the road in our alley!"
"Oh, Director Xia is so open-minded!" Wang Pang's mother said immediately, "Our alley is full of potholes. It's really dirty after the snow fell these days. If we repair it with blue bricks or concrete, 50,000 should be enough!"
Everyone immediately agreed, except for the old lady of the Jia family, whose face turned pale.
Xia Wenyue is truly cunning. By doing this, wouldn't she have changed the creditor from Xia Wenyue to the entire neighborhood?!
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