In this era of scarcity, people's wages were low, but their families were large, so the concept of thrift was deeply ingrained in them. Those who could afford to spend money to go to the movies were basically people who had just started dating and were willing to spend money.
Even though the movie tickets aren't expensive, the theater is usually nearly empty except on weekends when it's only half full.
However, Ko Mi-yu did not intend to sell movie tickets directly, but rather to use them as a redemption mechanism.
For example, you can get a movie ticket if you spend a certain amount at Hanks a few times each time, or get a free movie ticket if you buy a library card, or get a free movie ticket if you accumulate a certain amount of purchases at the general store...
This community is large, but most of the residents there mainly buy daily necessities and are not the main consumers. The main source of income is Kyoto University across the street, as well as the students coming and going from the university town.
The schools in the university town are all good, with the organization's attention and support in various aspects. The students also receive high subsidies, so after deducting daily expenses, they can still save some money.
Young people like trendy things, and the movies shown in the cinemas are classic films, which are the most popular among college students. In addition, Ke Meiyu also contacted Shanghai through Director Pang and obtained a lot of films from Hong Kong and overseas.
The current situation is more relaxed, and many things that aren't too outrageous can now be brought into the open.
Without cell phones and with a lack of television programs, people had limited sources of entertainment, which is why the Ke family cinema was so popular. Most importantly, it was a place where the female lead couldn't afford to work hard because she didn't have enough money.
Ke Meiyu had no such concerns whatsoever!
Besides, there's Ying Yan, a cunning and ruthless character who can sell people out and still make them grateful and help him count the money.
University students receive little financial aid, and besides spending it themselves, some also have to send the aid home. Therefore, despite being located in a large university town, the number of shops they can patronize is limited.
Actually, the Ke family isn't short of money and doesn't care how much they earn each day. But the old lady is a typical example of someone with a sharp tongue but a soft heart. Seeing the college student living a poor life, she thought that if it weren't for her granddaughter and grandson-in-law's abilities, they might also be living such a hard life.
She's not one to keep secrets; once she reveals this, her grandson-in-law will have to help her find a way to make the old lady happy.
He's been in Kyoto for almost a year now, and his friends have sorted out the ownership of the old house, and opened four public-private real estate agencies.
Those colleagues have amassed even more wealth and have now completely resigned from their original jobs, settling down at a real estate agency. This agency handles everything, with many sub-categories such as renting and selling houses, recruitment, matchmaking, information gathering, planning, and emceeing.
He was very busy every day, but the results were gratifying. Ying Yan was in charge of all the real estate agencies in the university town area. However, he was usually busy with research and would delegate the work to others, simply holding the title of director and comfortably collecting a salary and bonuses.
These days, finding part-time jobs for college students from impoverished families is considered part of his job.
There are many restrictions when it comes to jobs suitable for college students. They can't be too far from the university town, the working hours need to be flexible, they need to be jobs that can be started without work experience, and they can't be purely manual labor that would waste the knowledge of college students...
In this way, the scope of work is shrunk even further.
Ying Yan made the decision directly to build a comprehensive service factory, located in a three-courtyard house facing the street in the Qin family's residence in the university town.
The universities in the university town have been established for decades or even centuries. There are many residential buildings around, densely packed and countless. Families with many children naturally have several primary schools, all nominally affiliated with a certain university.
The adults in the family are rarely idle because they need to make a living; they are either in permanent or temporary jobs, and even the elderly take on odd jobs to do at home. The children are mostly left to their own devices.
However, some dual-income families with good financial conditions had workers who got off work late, but students who got out of school early. Therefore, Ying Yan and Ke Meiyu set up a small dining table that would later become very popular.
Each child receives ten yuan a month, which includes one meat dish, two vegetable dishes, one soup, one staple food, and fruit. In addition to meals, the program also provides homework assistance and helps children fill in any gaps in their knowledge!
Since the resumption of the college entrance examination, people have paid more and more attention to their children's studies.
The tutors are all from students at prestigious universities. Ten yuan is equivalent to the cost of a meal, and the tutoring is a complimentary service! Parents did the math in their minds and concluded that they were the ones who benefited the most.
So, just two or three dozen college students handed out flyers for two days and attracted about two hundred students!
Ke Meiyu and Ying Yan have a farm in the suburbs where chickens, ducks, cattle, sheep and pigs are readily available, and they also grow their own fruits, vegetables and grains using machinery.
In other words, their food costs are almost entirely covered by their own labor, and even if the children can eat a lot, their stomachs are limited.
Even after deducting the wages of workers, teachers, and cooks, the after-school care program is still profitable.
Twenty students are in one class, and three teachers take turns to be in charge. The class lasts for three hours every day from five o'clock to eight o'clock. This does not interfere with college students' daytime classes, and students can also earn a considerable amount of extra money.
This requires more than 30 teachers, plus four cooks and helpers, and the number of students participating in the after-school care program is increasing day by day!
Once things stabilize here, we'll start organizing extracurricular classes.
Calligraphy classes, painting classes, dance classes, vocal music classes, foreign language classes, etc., although these are small-class teaching, are affordable and almost build a bridge between college students and parents.
This provides a considerable number of part-time job openings.
Moreover, the agency also takes on part-time jobs from the community and organizations. In short, as long as college students are willing to work hard and not afraid of hardship, they can earn corresponding remuneration.
With more money in hand, people naturally visit stores more frequently, and their consumption habits change.
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