Half of it is for profit, but the elderly only pay after they move in. Where does the money for the renovation of the nursing home before that come from?
Moreover, Ke Meiyu does not intend to simply renovate the nursing home, but to do it all in one go!
Therefore, the cost is quite high, and sponsors are needed to help in the early stages.
Seeing everyone's confused looks, Ke Meiyu raised an eyebrow and asked, "Is there anything else you don't understand? You can ask."
The group looked at each other.
They had been following Ke Meiyu for half a month. At first, they thought she was exceptionally young and beautiful. If it weren't for the fact that she sometimes carried a bunch of kids, who would have thought that a girl who looked like she was seventeen or eighteen was almost thirty!
When a woman is young and beautiful, it's easy for people to overlook her work ability, especially since the idea that "women hold up half the sky" is mostly just a slogan these days.
However, in the past two weeks, they have come to realize how capable their boss is. It can be said that they have undergone a complete transformation!
Thus, Ke Meiyu's authority gradually took shape in everyone's minds.
Hearing her words, everyone shuddered. There were so many things they didn't understand, yet they were too embarrassed to speak up and expose their ignorance.
Ke Meiyu raised her chin at the person on the far side, "Ask if you have any questions. Take advantage of the fact that there aren't many things to do now. Once the nursing home is established, I won't be able to keep an eye on things here all the time."
"You don't have much time left to grow, so you should seize every moment to improve your abilities. You must not be ashamed to ask questions; only by overcoming psychological barriers can you make greater progress!"
The employee whose name was called straightened up, pondered for a moment, and then asked on behalf of everyone: "Teacher Xiao Ke, although our nursing home is said to combine public welfare and profit-making, how do we get sponsorships?"
"As far as I know, sponsors usually look at the level of advertising exposure. Our place is closed off, so how can we meet their requirements?"
He spoke very softly at this point, because this was a question they should have been discussing and pondering, yet he was asking her about it. However, the room was quiet, so Ke Meiyu and the others around her could hear him clearly.
Ke Meiyu showed no displeasure.
Sponsors were still a new term in the early 1980s, when the era of innovation was just beginning and people's minds were not yet active. This was not the era of information explosion that would come up with all sorts of clichéd ideas at the drop of a hat.
She chuckled and said, "There are so many ways. Our nursing home isn't a closed facility. We can rent out the walls around the perimeter as advertising spaces. We can have some of the elderly folks who are good at painting each draw a piece and put up advertising slogans or something."
"We're surrounded by residents. If we promote the sponsors' products, surely some people will be willing to buy them?"
"For example, our building is going to be ten stories high. If the exterior is designed properly, it can also be used as a prominent advertising space."
"To enrich the lives of the elderly couple, we organize many outings, such as going to the park for a stroll, visiting museums and zoos, watching performances, and participating in shows. We can put advertisements on the bus and on their hats and clothes."
"As long as you use your brains, nothing is impossible."
“For example, for-profit nursing homes, the people who come are well-off, and there are many visitors, so the indoor advertisements also have a certain degree of exposure.”
Her words were like opening a door, allowing the stagnant river to burst through the sluice gate and find a direction to flow!
Everyone started taking notes in their notebooks. A little girl hesitated for a moment, then raised her hand with bright eyes and said, "Teacher Xiao Ke, many companies organize their employees to visit and comfort the elderly. There will definitely be reporters from newspapers, radio stations, and TV stations coming. Could we add advertisements then?"
"Yes, that way, many students will come..."
“We can submit articles too. Whoever sponsors us, we’ll treat them like philanthropists and write them letters of praise…”
"They presented their company with a banner in a grand display..."
Everyone shared their ideas, and each idea often inspired others, growing like a snowball.
Ke Meiyu listened quietly as they discussed, from brainstorming how to provide advertising space for sponsors, to identifying which advertisements would be more effective, and then to where to find sponsors.
“I think some large, profitable organizations would probably provide some sponsorship to nursing homes out of consideration for their reputation. We could put up a sign at the entrance, ranking them according to the amount of sponsorship.”
"That's right, our Jianle Nursing Home is different from others, and it will definitely become known to everyone soon. This will attract many people to come and do activities. When everyone walks in and sees who is sponsoring us, it should be very prestigious, right?"
Ke Meiyu listened and nodded, then smiled and praised, "That's good, this is a great idea. I'm sure many organizations like prestige projects and are willing to invest in getting on the list. If everyone competes to get on the list, the amount of sponsorship will definitely be higher and higher."
With her praise, everyone became even more enthusiastic.
Everyone can rack their brains to come up with two or three, or even four or five, and each one is pretty good.
Their minds were opened up and they became quite active, finalizing every detail of securing sponsorship.
This time, all they needed to do was for Ke Meiyu to take the lead; the rest of the process was handled by themselves. Once they successfully implemented the ideas on paper, they would be considered to have graduated and be able to work independently.
They each wrote down a plan throughout the day, looked at each other's work, gave each other feedback, and then showed it to Ke Meiyu.
My dear reader, there's more to this chapter! Please click the next page to continue reading—even more exciting content awaits!
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