Chapter 103
After Zhen Zhen set the price, Song Xiaoyu put the underwire bras on sale in the store. At first, customers felt embarrassed because no one had ever changed into underwear in a fitting room.
But Jiao Huilan, Song Xiaoyu and others always maintained a generous attitude. When they saw customers trying on clothes, they would compliment them on their good figures. Gradually, they let down their psychological defenses and began to accept themselves.
Zhen Zhen was quite emotional. Women these days don't even have basic necessities and life is really not easy. Underwear may seem like a small piece of cloth, but it carries a woman's self-esteem and her self-identification.
The underwire bra has a good push-up effect, and it makes you look tall and straight when you wear it. The cleavage of your chest is particularly obvious. Every customer who has tried it will be attracted by it.
Some people not only buy one for themselves, but also buy two for their daughters.
The store sells at least 10 pieces of underwear every day. Based on the price of 10 yuan per piece, after deducting the cost, the store makes a profit of at least 50 yuan every day.
It was the first time Su Xiu saw so much money, and she felt it was unreal.
"Sister-in-law, let's split the money in half." Su Xiu felt her hands were hot and she didn't dare to put it all in her pocket. Besides, Jiao Huilan had been so good to her, how could she have the nerve to keep it all for herself?
Jiao Huilan stuffed all the money into her pocket and said, "Take it first. Mom said that you should sell it here first to see the effect. If the effect is good, you can open a lingerie store or a chain brand."
"What is a chain brand?" Su Xiu was puzzled.
"Mother said that we should open stores in major cities all over the country, hire employees to manage the stores, and I would just go and collect the money regularly."
"How much will that cost?" Su Xiu didn't dare to think about it.
Jiao Huilan laughed and thought Su Xiu was a little silly. "It's not like I don't have money. Just ask me to invest in you and you can give her a share of the profits."
Su Xiu didn't want to owe Zhen Guizhi any favors, but she already owed a lot, and the bill seemed to be getting more and more confusing, and she couldn't pay it off no matter what.
Focus Women's Wear was already well-known in the county, and its customer base consisted of middle- and high-income groups. The fact that the store had underwear quickly spread among customers, and many of them brought their girlfriends and colleagues to buy it. In less than half a month, the underwire bras had a group of loyal users.
The acceptance rate is so high in small counties, not to mention big cities.
Zhen Zhen thought that since Su Xiu had just returned, it would be better for her to set up her own business instead of arranging her to work in the food factory with Meng Eryong.
Zhen Zhen wants to invest in Su Xiu and let Su Xiu open a store in Xin Yao County first. When the product variety is larger and the technology is irreplaceable, he can open a chain store.
Su Xiu was a little nervous, as she didn't have the confidence to open a store.
Zhen Zhen pondered: "You can go to Guangzhou. There are a lot of imported underwear there, as well as some underwear pictorials from Hong Kong and Taiwan, with a full range of fabrics. Your idea for underwear is good, but the fabric is too ordinary. If you can improve it and make it more breathable, it will be better."
Su Xiu was enlightened by her suggestion. After all, her underwear was not good enough. She should continue to improve it so that she could have the capital to open a store.
"Your sister-in-law is going to Yangcheng to purchase goods next week. I'll ask her to take you to Yangcheng."
Su Xiu has never traveled far, and the farthest place she has been is here.
What is Guangzhou like? She can't even speak Mandarin well, will she be laughed at if she goes to Guangzhou?
Zhen Zhen noticed her anxiety. It was inevitable for rural people to have such reactions when they came to the city for the first time. Only by recognizing their own gaps could they grow faster.
Zhen Zhen made a packet of instant noodles and planned to try the taste. Meng Nan came into the room, put down his schoolbag, and came over to eat.
Zhen Zhen didn't know whether to laugh or cry:
"When I see other people eating, I think it smells good and I want to have a taste."
Meng Nan chuckled, "Grandma's food is delicious. Mm, this noodle is really delicious!"
The Laotan Pickled Cabbage Noodles freshly made by Zhenxin Food Factory uses authentic Laotan pickled cabbage, served with diced beef and halved eggs, and is extremely delicious.
Meng Nan can eat spicy food, so he likes spicy instant noodles. "When I think about cleaning the toilet tomorrow, the noodles don't taste good anymore."
Zhen Zhen was shocked. "What kind of school is this? They ask students to clean toilets all day long."
"Yes! The toilet was so dirty and smelled so bad. I almost vomited when I saw all the poop."
Zhen Zhen immediately felt that the noodles were no longer tasty. "You are here just to dislike me, right? Fine, I won't eat them anymore. You can have them all."
Meng Nan took the instant noodles and slurped them up, "Grandma, let's install a toilet! Like the one at my uncle's house."
It’s not that Zhen Zhen doesn’t want to install it, it’s just that there is no space to renovate the bathroom.
"Let's do the work first, and then we can buy a house in Beijing and install the toilet."
Meng Nan was stunned. "Go to Beijing to buy a house?"
During the Chinese New Year, Meng Hua brought back the title deed to Zhen Zhen's storefront. Once the business in Xin Yao County was stable, Zhen Zhen wanted to go to Jing City to open a large supermarket.
She originally planned to open one in the county town, but there were no decent supermarkets in Beijing these days.
The purchasing power in county towns is still a bit low. If you want to make big money, you have to start in big cities.
As they were talking, Meng Daguo came back with Erya and a few others. Zhen Zhen asked them to wash their hands, took out some cut fruits and snacks, and asked them to eat first.
After the first month of the lunar year, the trademark registration was finalized and the melatonin was purchased. All that was left was to add the melatonin to the oral liquid of the Second Chinese Medicine Factory, and the Naoqingsong oral liquid would be available on the market.
Zhen Zhen followed Jiang Dongping to the Chinese medicine factory twice. She started out in the food business, and Jiang Dongping trusted her.
Zhen Zhen took several samples to the store and let the older employees try them out.
The oral solution with added melatonin was indeed different. The employees all reported that they were able to fall asleep more than half an hour after taking it.
"Not only did I sleep well, but I also woke up feeling energetic in the morning! I didn't feel uncomfortable at all."
"Yeah, I also fell asleep within an hour after drinking it. Before, I would toss and turn until the early morning and couldn't fall asleep."
"My old lady is 85 years old and has always had trouble sleeping. After drinking Naoqingsong, she went to bed earlier than me. She woke up the next day with a big smile on her face and asked me to buy a few more bottles for her."
"It's really good for your brain. My dad said it's good after drinking it!"
The efficacy of the Chinese medicine oral liquid produced by the Second Pharmaceutical Factory is already good. After adding melatonin, it helps with sleep and makes people feel energetic.
With good reputation, Zhen Zhen felt relieved.
She told Jiang Dongping about everyone's feedback.
The cost of Brainsong is not high, and Zhen Zhen plans to spend all the money on advertising.
Nowadays, CCTV advertising is not expensive, but the effect is very good. Advertisements broadcast on CCTV can quickly become famous throughout the country.
"Auntie, how are you going to set the price?" Jiang Dongping asked.
Naoqingsong uses gift box packaging and is aimed at mid- to high-end gift giving, so the price certainly cannot be cheap.
"How about 20 yuan a box?"
"20 yuan? That's too expensive!" Jiang Dongping thought she was taking a big step. His monthly salary was only more than 30 yuan. Who would spend half a month's salary to buy a box of health products?
Zhen Zhen thought differently. "Selling health products is not like selling potatoes. We can't set prices based on cost! If sales are not good after the product is launched, we can offer buy one get one free, or buy a large item and get a small item free. But if you set the price too low, customers will label you as a cheap seller."
“Isn’t it good to have good quality and low price?”
"Can gifts for parents and leaders be cheap? Not only can they not be cheap, but they have to be priced high. The higher the price, the better it sells."
Jiang Dongping understood a little bit that they were using the name of the Second Traditional Chinese Medicine Factory and could sell the products through state-owned pharmacies.
Once the product is launched and advertised, it will be sold in pharmacies across the country.
Jiang Dongping was excited just thinking about it. "The packaging boxes have been made. Brother Meng Hua said that there are 30 sticks in a box, which is a month's supply."
"Okay, then we'll offer buy 3 get 1 free, and say four boxes make up a course of treatment. We'll try to get customers to buy one course of treatment."
Jiang Dongping nodded and talked about the call from Meng Hua.
"A few days ago, a medicinal wine was advertised on CCTV. The advertising effect was good. I don't know who spread the rumor that this medicinal wine is good for men. As a result, this medicinal wine was sold out as soon as it was launched. I heard that the sales volume was over 5 million!"
Zhen Zhen smiled and said, "If you say this medicinal wine can give birth to a son, then everyone in the country will line up to buy it."
Jiang Dongping laughed when he heard this, then turned around and rode his bike to the pharmaceutical factory, intending to oversee the production of the oral liquid.