"There are too few TV programs nowadays. TV stations only broadcast a few programs in the morning, noon and evening. The rest of the time they are on break and have no signal. I always feel that some resources are wasted, but there is no good way to solve the problem. Our country's TV industry has just started in the past few years. Even the higher-ups are not optimistic about it. The money they give us is not much, which is not enough for us to open more good programs..." Liu Zhihua complained with a worried look on his face.
Fan Hua said directly: "Why do you have to wait for funding from above? You can make money on your own!"
"What do you mean, Comrade Fan?" Liu Zhihua knew Fan Hua had an idea, so he asked immediately.
Fan Hua thought about it. The first TV commercial was shot in 1979, but it was only 1980 now. It seemed that TV commercials were not mature enough. Many people had not yet realized how much money commercials could make, so the TV stations were so distressed!
So he said, "You can go and attract investment. We have TV ads now. If there are no TV programs, you can just put more ads. If there are no ads, you can go out and do business. Go and attract investment from some big companies and big brands. Tell those companies about the benefits of TV ads for brand promotion. Not many bosses can resist such a big temptation."
"In addition, your station can also produce some of its own programs. It doesn't have to be just TV dramas and news. You can also do variety shows and reality shows. Many people will watch these as well." Fan Hua added casually.
"What is a variety reality show?" Liu Zhihua asked with shining eyes.
"To put it simply, you can film some celebrities participating in certain activities or talent shows. People will be willing to watch these. Once they are popular, you can attract sponsors and insert advertisements in between to make money."
Fan Hua took a sip of tea and continued, "Let me give you an example. For example, you can invite a few celebrities to a sports meeting or participate in some small games. Because of the celebrity effect, will everyone be curious and want to watch?
Or maybe you could hold a singing star selection event, from audition records to the birth of the best singer, wouldn't that be interesting too?"
Liu Zhihua's eyes became brighter and brighter, and he immediately raised his teacup to Fan Hua, "Comrade Fan, what you said today is worth a thousand gold. How come you have so many good ideas in your head? No, I want to have a good chat with the director when I get back to the station. I want you to be our column consultant and make detailed plans for what you just said!"
Fan Hua swallowed her saliva. Was this another position she would have to take on after art director?
No, she just casually said something that everyone in the future would know. She just wanted to give him a friendly reminder because she saw that Liu Zhihua wanted to help him find a house. Is she taking on another job for herself?
Fan Hua waved her hand and said, "I'm just saying this casually. You guys can discuss it later. I'm still in school and I don't think I have the energy to be a program consultant."
"Comrade Fan is so modest! You just came up with several new ideas with just a few words, which is more than what our staff members in the station have thought of in a month! Comrade Fan, do you have anything to do this afternoon? If you don't have anything to do, how about coming back to the station with me after dinner? I want to take you directly to talk to our director!"
Fan Hua was confused. Originally, she just planned to talk casually and give Liu Zhihua some ideas. She didn't think about making money. But if she really wanted to be a consultant, that would be no problem. After all, she had a lot of ideas in her mind. If you have money but don't make it, you'd be a bastard. She had spent all the money on buying a house in Shanghai. She had to keep making money!
So he smiled and nodded in agreement.
Lin Munan, who was in a bad mood, couldn't help but say, "Director Liu, are you trying to poach people from our studio? Comrade Fan is already the art director of our studio!"
Liu Zhihua smiled and said, "The more capable you are, the more work you will do. Comrade Fan is so outstanding. I was just wondering how Comrade Fan could make so much money at such a young age. Now I finally understand that for a capable person, making money is her least noteworthy quality!"
Fan Hua felt a little embarrassed by the compliment. She smiled awkwardly, buried her head in eating, and no longer participated in the argument between the two.
After dinner, Fan Hua followed Liu Zhihua to the TV station. When the director heard that Liu Zhihua had asked someone to inform that a powerful person had been brought, he came to the meeting room with great anticipation. But when he saw that Fan Hua was so young, a hint of doubt flashed in his eyes, but he still greeted her warmly.
After a brief greeting with the station director, Fan Hua went on to briefly explain the talent show in the variety reality show, but she only emphasized some of the ways in which the show could make money. As for the specific audition rules, judges setup, and contestant packaging, she only briefly mentioned them, and said that if necessary, she could write a detailed plan!
The director understood what Fan Hua meant as soon as he heard it. From Fan Hua's conversation just now, the director knew that there was indeed something in Fan Hua's mind, and his doubts about Fan Hua had long since dissipated.
So he said sincerely, "Comrade Fan is indeed capable of being our non-staff program planning consultant. I promise you that as long as the reality show proposal you just mentioned is adopted, our station will give you a reward of 1,000 yuan. What do you think, Comrade Fan?"
Fan Hua thought about it and realized that actually, a thousand yuan for a very valuable planning proposal was not much, but these were all things that she had in her mind and it didn't take much time. She could earn a thousand yuan so easily, so there was nothing to be picky about.
So he nodded in agreement. "Okay, I'll write a detailed plan for this reality show and mail it to you when I get back, but I still have a lot of ideas in my mind, and this thousand dollars is just for the reality show plan!"
The director nodded: "Of course!" He now felt that the idea of this reality show alone would be enough to keep their station busy for a while, and it would be a bad idea to do anything else for the time being. Good food must be eaten bite by bite!
So Fan Hua became a non-staff planning consultant for Shanghai TV Station. Her trip to Shanghai was really worthwhile!
In the days that followed, Fan Hua took time to write the plan for the reality show. With her encouragement, Shanghai TV's first talent show was smoothly prepared.
After the program was broadcast, it caused a huge response, the ratings continued to rise, the TV station made a lot of money from advertising revenue, and Fan Hua became the lucky star of the TV station.
Her name gradually spread in the television circle, and many TV stations came to poach her or seek cooperation, but Fan Hua rejected them one by one. She had limited time and energy, and it was okay to write one or two plans occasionally, but she didn't want to spend a lot of time on television planning at this stage.
If I have the opportunity in the future, I might as well start my own cultural media company. After all, in about 20 years, the media industry will be the time to really make money!
But that’s all in the past!
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