Women's clothing and lingerie brands take different approaches because their expectations are too high, so they strive to be the best in every aspect.
Recently, Yan Xue has been in a state of constant activity, with everyone from top to bottom working non-stop.
"Several newspapers have already reported on the award-winning news of our company's new women's clothing, and advertisements have been airing one after another. Currently, they are being broadcast on Nancheng TV, Lanjiang Province, Hujiang Province, and Yangcheng TV. We are still negotiating with CCTV, and it should be able to air next week." Jiang Pei is Shu Yan's assistant, and she is very capable.
Shu Yan tapped the table with her pen, "What did the department store say?"
"All the domestic counters have been renovated and the clothes have all been shipped over. The marketing department and designers have gone to their respective counters. The one in Hong Kong is being renovated overtime and should be ready in time. The one in Taiwan Province may not be able to open for another month. As for overseas, currently only City A and City C can open simultaneously."
"These two locations are enough," Shu Yan immediately ordered. "The promotional materials must state that these two locations will have counters opening simultaneously, and it's best to make it subtly eye-catching."
Jiang Pei agreed without any hesitation. After all, it wasn't her problem; the headache was for the publicity department.
Hearing the knock, Jiang Pei went to open the door, and it was Xia Rou who came in.
Completely different from the anxious intern Xia Rou, she went abroad with Hu Ruixue and brought back several awards, big and small. They might be average abroad, but in China, she is already a well-known designer. After returning to China, Shu Yan promoted her to deputy manager, and no one objected.
"Mr. Shu, the factory called and said there's a problem with a batch of fabric."
These are critical times, and the fact that a fabric problem has arisen is extremely serious for Shu Yan. She immediately called the factory to inquire about the details and learned that the problematic fabric came from Hu Ruiyang. Most of their supplies come from Hu Ruiyang, not only because of the affordable prices but also because of their trust in him. They have been cooperating for so long without any problems.
Shu Yan called Hu Ruixue, who said she had something to do at home today and would come over in the afternoon.
"Is there a problem with the fabric? I'm with my brother right now, let me ask him." Hu Ruixue hung up the phone and turned to ask Hu Ruiyang, "Shuyan said that the batch of fabric that recently arrived at the factory has a problem. The inspector said that the quality is not up to standard at all, and many of them have stains and a musty smell."
She wanted to create a luxury brand, but the fabric turned out so badly that even if she sold it at a street stall, nobody would want it.
"Don't worry, I'll call the company right now and find out." Hu Ruiyang got up and went out to make the call.
"What's wrong?" Mrs. Hu came out with the dishes. "Is your brother busy with company matters again? I told you it's your father's birthday today, and he's not allowed to be busy with company matters."
"It's not my brother's company, it's just a problem on my end." Hu Ruixue got up to help her mother serve the dishes. "It's nothing serious, it'll be resolved in a bit. Why isn't Dad coming down yet?"
A short while later, Hu Ruiyang returned. He didn't say what the problem was, only that someone should take the problematic batch of goods back and then send over a new batch of good ones.
"Today is Dad's birthday, let's not talk about this. I'll go to your company tomorrow and explain everything to Shuyan." Hu Ruiyang pulled up a chair, looked around, and frowned as he asked, "Where's Miss?"
"She's still upstairs, I'll go call her right away." Seeing that Hu Ruiyang's expression was not good, Wang Ma immediately went upstairs to call Hu Lingyu.
Soon the whole family was seated, and everyone except Duoduo gave Hu's father a congratulatory speech.
"It's rare for the whole family to eat together, so please don't be shy." Mr. Hu was slightly overweight, with a kind face and a friendly demeanor, making him seem easy to talk to.
That being said, the family ate almost silently, only starting to chat after they finished eating.
"Your friend, Shu Yan, is indeed quite capable." Her recent plan was very successful.
Hu Ruixue glanced at him. "Big brother, aren't you paying too much attention to Shu Yan?"
Although she relied on some of her family's resources when she started the company, she mainly succeeded because of herself and Shu Yan. Hu Ruixue does not want to be associated with the Hu family too much, which is her and Shu Yan's company.
"Look at you, you're overthinking it. I didn't mean anything by it, I just think she's very capable. Maybe she can help my company with some planning sometime," Hu Ruiyang said with a smile.
"You should ask Shu Yan yourself. I'm not going to be a messenger." Hu Ruixue knew that Shu Yan didn't like Hu Ruiyang. It was Hu Ruiyang's own fault for being too aggressive, while Shu Yan was the independent type. No wonder she liked him.
Hu Ruiyang hesitated for a moment, then suddenly asked, "What do you think of me pursuing Shu Yan?"
Hu Ruixue, who was drinking tea, spat it out.
"What kind of behavior is this?" Hu's mother glared at Hu Ruixue when she saw this.
"Brother, what are you saying? You're pursuing Shu Yan?" Hu Ruixue looked at him in disbelief, then scoffed, "Don't even think about it, you have no chance."
“I’m divorced, and she’s divorced. We each have children. How come there’s no chance?” Hu Ruiyang’s ex-wife and he had an arranged marriage. They had always treated each other with respect and had a ten-year-old daughter. Five years ago, his ex-wife suddenly filed for divorce, saying that she wanted to study abroad and settle overseas. Hu Ruiyang calmly signed the divorce agreement. His ex-wife really went abroad and never came back.
Over the years, his parents had hinted at many things, but he rejected them all. The reason he chose Shu Yan was not only because of her abilities, but also because he was genuinely curious about why a woman who had never received an education and had grown up in such a family could have changed so much.
"She already has a boyfriend, so of course you have no chance." To be honest, although her brother is good-looking, capable, and rich, he's really not a good match. Even if Shu Yan didn't have a boyfriend, Hu Ruixue wouldn't approve.
Hu Ruiyang sighed in disappointment, "I was thinking of pursuing her, but someone else beat me to it. Who's her boyfriend? What does he do?"
"Why do you care what others think? You have no chance anyway. It's not like you can just chase after her like that. My Yan Yan has high standards; she's not someone just anyone can pursue," Hu Ruixue scoffed.
"Hu Ruixue," Hu Ruiyang's eyes blazed, "How can you describe your own brother like that?"
A soft laugh came from the side, and the two turned around to see Hu Lingyu laughing uncontrollably.
"It's nothing, I just think Auntie's description is so apt." Before Hu Ruiyang could get angry, Hu Lingyu got up and went upstairs. "I haven't finished my homework yet, I'm going up first."
"Is that Shu Yan the person you partnered with to start the company? Didn't you say she's beautiful and has a good personality, and that your brother is interested in her? Why didn't you help set them up?" It was rare for Hu's mother to hear her son mention pursuing a woman.
"I already told you she has a boyfriend. Mom, don't get involved." Shu Yan and her older brother are a perfect match.
"Your brother has been divorced for so many years, and he's never had any interest in dating. Now that he's finally opened up, how come he already has someone in mind?" Hu's mother sighed and turned to Hu Ruixue. "What about you? Are you planning to live like this for the rest of your life? You're not much older than Shuyan, and she can find someone else, so why can't you? Duoduo is in this situation, what will you do when you get older? I'm not telling you to get married right now. You can get to know people and see who's suitable. We'll all get old someday. When we're all gone, and you're old too, who will take care of Duoduo? Give her a younger brother or sister so Duoduo can have someone to rely on."
Parents always think further and more than their children. With one or two of them getting divorced, none of them are giving him any peace of mind.
How did the fire suddenly turn on her? Hu Ruixue quickly retreated from the battlefield.
She understands her parents' desire for her to find a partner, but she genuinely doesn't have that in mind right now. She's so busy at work, and her daughter needs her care. Besides, the love she's always believed in was a lie; though it seems to have passed on in appearance, how could the emotional wounds have healed so quickly?
Shu Yan was unaware that Hu Ruiyang had once been after her; otherwise, she would have eaten far less rice.
The advertising was very effective; even before the store opened, many people came to inquire. Many were genuinely curious about what kind of domestic brand could win so many awards internationally.
The result did not disappoint them; the clothing was classic and elegant, and incorporated Chinese elements, making it very dignified and graceful.
Sales figures across various regions are outstanding, with many styles selling out as soon as they hit the shelves, especially the limited editions, which were snapped up before they even went on sale.
"Our work has been selected," Hu Ruixue said happily as she pushed open Shu Yan's office door.
What work?
"My work from the Auspicious Clouds series has been selected for a major international competition. I'll have someone book plane tickets for me and Xia Rou to go there together." Hu Ruixue initially signed up as a last resort, since she was already abroad anyway, she figured she might as well give it a shot and join in the fun. She never expected to be selected.
"This is good news. You should go over there quickly. I'll take care of things at the company, so don't worry." Shu Yan called Xia Rou to come to her office.
However, the trip to the beach that we had agreed to take had to be postponed for a few more days. When Shuyan told Jingjing and Tianbao about it, the two children were a little disappointed.
"I'm sorry, Mom is just too busy. How about next week? We'll definitely go next week." She knew she had to keep her promise to her child, but this was an unexpected event, and she couldn't just leave her work at the company to go on a trip.
Theory is always just theory. In reality, you can't raise children by the book. Now that Shu Yan has raised children herself, she feels that all those books and so-called experts and professors are just empty talk. Trying to reason with children? That's ridiculous. If children could reason with you, they wouldn't be children anymore.
Five days later, Hu Ruixue and Xia Rou returned to China in triumph, carrying the trophy. This time, they didn't even need to go to the newspapers; they came to interview them themselves, giving them free advertising.
In the eyes of Chinese people, Qianyan is already a high-end brand, no worse than those big foreign brands. Hu Ruixue said that some of her friends love the clothes from the Qianyan brand.
"After participating in some more competitions, we can prepare our own show next year, and invite some celebrities to participate to enhance the brand's image."
Becoming a luxury brand is not easy; simply setting high prices doesn't automatically make you a luxury brand. It requires time and accumulation, and there's no rushing that.
"Take it slow, you can't rush things. We've already done a great job." Shu Yan was quite satisfied with their current achievements. They hadn't even been running the company for a year, and they had already achieved this much, which was truly remarkable.
"I'm not in a hurry. I know you promised the child, how about the day after tomorrow? Let me adjust to the time difference for a couple of days before you go out," Hu Ruixue said with a smile.
"It's okay, there's still a long time before school starts, you should rest first."
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