On October 20th, Shu Yan's clothing store officially opened. Lao Hu, Chen Fei, and Boss He from the factory all sent flower baskets. Lin Hui couldn't come, but she also sent a flower basket. Shu Yan bought four pairs herself. The eight pairs of flower baskets were neatly arranged on both sides, with a red carpet leading straight to the door in the middle. There was also an arched balloon at the door. The most eye-catching thing was the large color TV on the table to the left of the door and the bicycle next to the table. These were the prizes for today's lucky draw.
Shu Yan also hired six people to hand out flyers. Two were stationed at the entrance, one to hand out flyers and greet customers, and the other to help customers with the lucky draw. The other four were scattered along Chengnan West Road and nearby areas, making sure that everyone who came to shop today knew that there was a newly opened women's clothing store. These were all marketing methods that didn't exist at the moment, and they immediately attracted a lot of attention.
Chinese people love to join in the fun, and seeing so many people gathered around, they immediately came over. Some of them also came because they saw the event advertised on the flyers.
Unlike most clothing stores, Shu Yan has a lot of outfits displayed on the walls on both sides, making them immediately visible upon entering. Many girls are drawn to them at first glance. Every woman loves beauty and has an eye for it, especially since Shu Yan's eye for fashion is so far ahead of theirs. Even her casual outfits have a very stylish feel.
"This outfit looks really good together, ma'am. I have a yellow trench coat at home, can I wear it with it?" She liked the whole outfit, but she was a little reluctant to spend so much money, so she thought about buying the top and pants.
"Yellow? What kind of yellow?" The trench coat the customer was holding was off-white, with a floral shirt and jeans underneath. The shirt was already quite patterned, so pairing it with a darker color wouldn't look good.
"A little more yellow than this," the customer said, pointing to a dress.
I glanced at her hand and said, "This yellow... might not be suitable. You could change the shirt inside to a white shirt. It would look very refreshing and would make you look more elegant."
Shu Yan found a yellow jacket and put it on. "The styles are different, you can easily compare them."
As expected, it didn't look as good as the off-white trench coat, leaving the customer in a dilemma.
That's how women are. Before entering a clothing store, they think about buying an inner layer, but after seeing the outfits in the store, they always feel that their outerwear is not as suitable as the outerwear in the store.
"You bought that coat last year, right? You haven't bought a trench coat yet. Why don't you try it on? If it looks good, you can buy it," the woman's friend chimed in from the side.
"I'll give it a try first."
Shu Yan nodded and asked Yingying to take her to the fitting room.
The woman's friend was a rather individualistic person who didn't like being introduced to others, so Shu Yan tactfully received another guest.
There were only two fitting rooms, so many people were waiting outside. As the number of customers increased, Shuyan had to attend to customers and also handle cash at the counter, so she was never free.
"Boss lady, I'll take this set." The woman who had been hesitating earlier came over with a set of clothes. The clothes were so beautiful that after changing into them, she transformed into a modern woman.
“Sure, the trench coat is 69, the shirt is 38, and the jeans are 45, which is 152 in total. We have a promotion today, and since you’ve already bought three items, why not buy one more and we’ll give you a free item? Plus, if you spend 200, we can get a 20 off, which means you can get five items for only 180 yuan. It’s a great deal,” Shu Yan said while folding the clothes.
"Then... I'll take another look." The woman was immediately tempted.
“Sure, I think autumn is coming soon. You can take a look at the cardigan. It will look good with this outfit. Then you can buy a pair of black pants. They can go with anything.” Shu Yan casually picked out two pieces of clothing for her. “This knitted cardigan is made of wool. Feel it. It’s very soft. It’s only 45. Including the clothes you just bought, it’s 197. If you take a few pairs of socks, it will be exactly 200. These pants are 35. It’s practically free.”
The woman did the math and realized it was true. She was already 152cm tall, and now for an extra 30 yuan she could get a cardigan, a pair of pants, and four pairs of socks. Where else could she find such a good deal?
"Okay, help me pack it up."
After Shu Yan finished setting it up, she opened the ticket for her. "Take this ticket and find the girl at the door. She can put a balloon at the door and enter a prize draw. Today's grand prize is a color TV. Good luck!"
This 21-inch color TV cost Shu Yan over two thousand yuan. As the grand prize, the first prize was a bicycle, the second prize was an electric fan, the third prize was a kettle, and then there were clothes, pants, skirts, and socks, which she specially found to wholesale from the manufacturer at a reasonable price, so that the customers wouldn't leave empty-handed.
Sure enough, even though they drew socks, the guests left with smiles on their faces.
Many people came after seeing the prizes on the flyer, and were then drawn to the clothes in the store. The clothes that Shu Yan picked out were all simple and elegant, and most people could wear them.
"Boss, can you tell me how much these clothes cost?"
"It's 384 yuan in total. Subtract the lowest price item, and it's 364." Shu Yan quickly calculated the bill.
"Is this base layer 20 yuan?" The woman hesitated for a moment. "How much is the second to last item?"
"It's this denim jacket, size 45."
"Then help me pick out a piece of clothing that's about the same price as the denim jacket." The second to last one is 45, and the lowest price is 20, which is 20 yuan. There's a 20 yuan difference between them.
This was a rather shrewd woman. Shu Yan picked out a better quality base layer for her, saying, "This one is size 38. You'll definitely look good in it."
"Then it'll be over four hundred, right? Can we deduct 40?"
"The discount is the actual price you pay," Shu Yan said with a slight smile.
The woman hesitated for a moment, then said, "Then I'll take this base layer top that costs 38, ma'am. I'll also give you a 30 yuan discount, don't forget."
"Don't worry, if you spend 288 yuan or more, you'll get a membership card. With this card, you can enjoy a 5% discount on your next clothing purchase, and you'll also earn points with every purchase (one point for every yuan spent). You can redeem gifts later. Do you want to apply?"
Do you want money?
"No need, this is a free gift for purchases over 288 yuan. If you want it, just write your name, age, and home address in this booklet. It would be even better if you had a phone number." Shu Yan once again lamented how inconvenient it was not to have a mobile phone or computer.
After seeing off one group of guests, Shu Yan had just taken a sip of water when another group arrived.
"Boss, can't you just give me a 10% discount?"
"Sorry, that's how our event is set out. You already have 90 yuan here. If you pick a few more things, it will be 100 yuan. We can save you 10 yuan, which means the things you pick later are basically free." Shu Yan took a hat and scarf from the shelf next to her. "How about this hat? You can wear it when it gets colder. It's 12 yuan, which means you're getting a hat for 2 yuan. What a bargain!"
A direct 10% discount and a "spend over a certain amount" discount seem the same, but they are actually completely different. A direct 10% discount means the customer gets a 10% discount on every single item purchased. However, with a "spend over a certain amount" discount, the customer must reach that minimum purchase amount to receive the discount. For example, if they buy items in the 80s or 90s, adding just a little more money would get them a 10 yuan discount. The customer would be unwilling to pay more and would go to the trouble of adding items to their cart to reach exactly 100 yuan, resulting in a final price exceeding 100 yuan. This way, the customer sells a little more items and earns a little more money.
Just like the "buy 5 get 1 free" promotion, many customers feel they've lost out after buying three items, so they unconsciously buy another one to make it five items and get one free, feeling like they've made a huge profit.
These are all common sales tactics in the future. Shu Yan herself often falls for them, and now she's learned them quite well.
"Boss lady, I'll take all of these. Can you tell me how much they cost?"
"Madam, how much are these socks?"
"Madam, do you have this dress in other colors?"
For a time, Shu Yan was extremely busy.
Just as I sat down to catch my breath, Zhang Huaxiu ran over and said, "Boss, we're out of jeans."
"The warehouse is gone too?" Shu Yan looked at Zhang Huaxiu in surprise.
"The warehouse is gone too, everything's sold out." Zhang Huaxiu was both excited and worried.
"If they're all gone, they're all gone. Tell those who are still choosing clothes to hurry up, or they won't be able to buy anything." Shu Yan deliberately created a sense of urgency.
Food tastes better when people are in a rush to eat it; it's a human flaw. When they hear that jeans are sold out, many people are afraid that the clothes they like will also be sold out, so they quickly grab them and choose the ones they like to buy.
As more and more people came to buy clothes, Shu Yan asked the person handing out flyers at the door to call back two of the people handing out flyers outside to help.
When they finally had a break, it was already past one in the afternoon. Everyone was exhausted. Shu Yan stood up and clapped her hands. "Everyone, you've all worked hard. I just went to cook some dishes and came back. Let's have lunch first." She called over a few temporary workers. "Let's all eat something together."
Temporary workers are not usually provided with lunch, but since they worked so hard today, Shu Yan simply ordered their food and ate together.
"Thank you, boss lady." Several temporary workers came over happily, and were even happier when they saw meat and fish on the table.
"You've all worked hard, have some more." Shu Yan handed out a bottle of drink to everyone. "Let me know if there's not enough food, and I'll order more."
"That's enough, that's enough."
Knowing there would be many people, Shu Yan specially ordered two servings of braised pork, which looked very appetizing with their glistening oil.
The afternoon was busy again, and it wasn't until after 8 p.m. that everyone had a chance to sit down and catch their breath. Shu Yan looked up and saw that the clothes racks in the store were empty. She felt both tired and gratified. She had heard her cousin say that the clothing business was the best in the 1990s. There was a saying back then: "If you want to make money, go into clothing." She had always thought that her cousin was just making it up, but it turned out to be true.
"Everyone has worked hard. I just went over and bought some drinks and bread. Take one for each of you."
The temporary workers were paid on the spot. In addition to bread and drinks, they also received their wages for the day. The normal wage was 10 yuan a day, but Shu Yan gave them an extra 2 yuan.
"Come again at nine o'clock tomorrow. Don't be late. It's getting late, so hurry back."
The temporary workers took their wages and food and left, chatting and laughing all the way. It was the first time they had ever met such a kind and generous boss.
"Xiuxiu, divide the remaining drinks and bread among yourselves. Don't clean up the shop yet; we'll do that tomorrow morning. Go home now," Shuyan instructed.
"Then I'll be going now, Sister Yan." Yingying lived quite far away, and the last bus was at 9:30, so she had to catch it to go home.
"Go ahead, be careful on the road."
Shu Yan and Zhang Huaxiu live in the same neighborhood. These past few days, when they've been busy at the shop late, they've been going home together.
Shu Yan folded all the money in the drawer and put it into her bag. She was a little worried about carrying so much money back alone, especially with Zhang Huaxiu by her side.
Neither of them dared to talk much on the way. Zhang Huaxiu was also scared because of the amount of money in her bag. They only relaxed a little when they arrived at the residential area.
"How much stock is left in the warehouse?" Shu Yan had actually prepared plenty of stock, but she didn't expect business to be so good; many clothes were sold out.
"The trench coats and jeans are all sold out, as are the denim jackets, and even the base layer dresses, several colors are out of stock."
Shu Yan was silent for a moment, then said, "I'm going to your house to see your sister-in-law about something."
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