Knowing Hu Ruixue's situation, Shu Yan couldn't leave all the company's affairs to her, so she came over to do what she could.
“Someone like Duoduo needs your company more. Please teach me more about the company’s affairs, and I will try my best to help you share the burden,” Shu Yan said.
"It's okay, I've found an expert to take care of Duoduo, and my mom is also helping out at home, so you don't need to worry. As for that sweet soup, I don't know why, Duoduo didn't like it after I made it." Hu Ruixue made the sweet soup yesterday, but Duoduo only drank two sips and refused to drink any more.
"I tasted the one you made last time, and it tasted almost the same!" It was practically identical, Shu Yan said, puzzled.
Hu Ruixue couldn't figure it out either; perhaps Duoduo had a sensitive sense of taste and could detect subtle differences.
"Well then, since I'll be making lunch for Jingjing this morning anyway, I'll also make a sweet soup to bring over, and you can take it back to the child." Shuyan has recently resumed making lunch for Jingjing, and since she'll be cooking anyway, she might as well make the sweet soup.
"This is too much trouble for you."
"What's the trouble? I have to cook anyway," Shu Yan put down the documents and looked at the sample fabrics brought up below. There were various materials, but for making thermal underwear, elastic fabrics were better.
The advertisement has been filmed. Hu Ruixue and Shu Yan went to see the edited version. There were three versions in total: one was 5 minutes long, one was 2 minutes long, and there was a 20-second highlight version.
"How is it? Is there a problem?" Hu Ruixue crossed her arms and turned her head to ask Shu Yan.
They basically captured everything she was thinking, especially the two longer versions, which are excellent. "How about saying the brand name three times at the end of the 'highlight' version?"
"What's the meaning?"
"It's that last sentence, say it three times." Shu Yan remembered an advertisement that was like that, only five or six seconds long, with no fancy content, just the brand name and factory name played three times. Shu Yan heard it once and remembered it.
Hu Ruixue immediately found someone from the advertising company, told him the requirements, and asked him to cut out another version according to Shu Yan's request.
The last sentence was repeated three times, which wasn't as aesthetically pleasing as the previous ones, but it was really easy to remember. Once you've seen it, almost everyone can remember their brand name.
"This doesn't look very good," the advertising director suggested quietly.
"It's fine, I think it's great." Hu Ruixue decided to use this. It's not like they're shooting a TV show, why worry about aesthetics? Their goal is to make everyone who sees this advertisement remember their brand.
I've talked to CCTV several times. The five-minute version isn't allowed to air, not even during free time. We have to maintain appearances. I don't know how Hu Ruixue negotiated. The two-minute version can be shown for half a month, but after that, it has to be replaced with the 20-second version.
"Half a month? That's not bad." It is quite good, after all, it's CCTV. Actually, it's just the 20-second version. Even if it only takes a day, Shu Yan can print the words "advertised on CCTV" on the box.
The public always trusts the country and things bearing the country's mark, so if they have that mark, the thermal underwear they sell will definitely be several levels higher in quality.
“Well, CCTV is different after all. We will broadcast the two-minute version during the off-peak hours of major satellite TV programs, and the 20-second version during prime time. We have also contacted some local TV stations to broadcast the five-minute version during prime time, which covers almost half of China.” Hu Ruixue seemed a little dissatisfied. “I originally wanted to broadcast the five-minute version during prime time, but unfortunately we couldn’t reach an agreement.”
That's obvious. Their prime-time ads only last five to eight minutes in total. If you take up all of that time with one ad, of course they won't agree.
"What about the advertising fee?" Shu Yan only knew that CCTV wanted five million, but she didn't know anything about other places.
"CCTV only spent five million, the rest were quite cheap, the total came to about 12 million," Hu Ruixue said casually.
This price completely exceeded Shu Yan's initial budget, but every gain comes with a price. Regarding the funding, Shu Yan had previously discussed it with Hu Ruixue. The company would take out a loan of 5 million, which, together with their previous investment of 2 million, would total 7 million, which was currently sufficient. If it really wasn't enough, Hu Ruixue would increase the capital, and Shu Yan could dilute her shares.
That's what they say, but Hu Ruixue would never dilute Shuyan's shares. If she really had that idea, she wouldn't have given Shuyan so many shares in the first place.
"If there are no problems with the planner of this advertisement, then the advertisement can be officially launched." Hu Ruixue looked at the advertisement again. As far as it is concerned, this advertisement is absolutely unique.
"No problem. When will we see our advertisement on TV?" Once the advertisement is on, the supply of goods will definitely need to follow. "How's it going at the factory?"
"The expansion is complete, all the machines have been debugged, and in addition to the original batch of employees, we have also recruited a group of new people. We can officially start production tomorrow. As for production capacity, with all the machines running, we can produce nearly 10,000 sets a day." Hu Ruixue has merged with the small factories next door.
Then there's no problem. Everything is ready, we're just waiting for the commercial to air, then we'll know how her company with Hu Ruixue is doing.
Having finished most of the work here, Shu Yan rushed to the directly operated store to check on the progress there. The overall decoration was almost complete, with only a few minor details needing to be finalized.
After walking around and returning to his shop, he was greeted very warmly by the two new employees.
When Shu Yan got off work that evening, she asked Zhang Huaxiu, "How are the two new employees?"
"They are very hardworking and proactive. Most importantly, they have good personalities. Some customers changed their clothes several times, but they never seemed impatient." Zhang Huaxiu really liked the two new employees; they were down-to-earth, hardworking, and ambitious.
Both of these men were laid-off workers this year, and both are in their late thirties, a time when they face immense pressure and an awkward situation. They have elderly parents to care for and young children to raise, making life incredibly stressful, and finding work is especially difficult. However, given the opportunity, they often become incredibly diligent and hardworking.
Hu Ruixue and Shu Yan have both been housewives. Only after experiencing it themselves did they realize that being a housewife is a job that looks easy but is actually the most arduous. Therefore, when they are hiring, they will give this group of people who are often misunderstood a chance. Whether they can seize the opportunity is up to them. After all, they are running a business and still need to consider profits.
"That's fine. You can post a job ad in the next few days. They'll be starting work across the street in a couple of days, so we'll hire someone else here." Shu Yan felt that Guang Xiuxiu and the other person were working a bit too hard.
“I think we don’t need to look for one for now. Yingying and I can manage on our own,” Zhang Huaxiu replied.
“Yes, we can manage.” Yingying chimed in from the side.
Zhang Huaxiu didn't really care. Anyway, she was getting the sales performance from the main store. She was genuinely thinking about Shuyan. Yingying was different. Now she was on her own. Sometimes, when she and Zhang Huaxiu sold clothes together, Zhang Huaxiu would give them to her, so her sales performance would naturally be higher. But if another person were selected to join, her sales performance would decrease, and that's all money.
"I probably can't help you much going forward. I have a lot of other things to do, and we have an event to organize at the end of the year. Are you sure you can handle all that?" Shu Yan said to Zhang Huaxiu. "If we lose customers because we're too busy, I won't blame anyone else. I'll only hold you responsible."
Zhang Huaxiu was taken aback, then smiled and said, "I understand. That's what I was thinking. School will be on winter break soon, so could we find some winter break jobs? If not, we can always hire more later. There are a lot of people looking for work right now."
This year is the off-season, and there are a lot of people looking for jobs. As soon as a job posting is released, people immediately come to apply.
"Winter break jobs? They might have to go home for the Chinese New Year." Shu Yan thought that might be difficult to find.
“We can make it clear that some locals also come here part-time.” On the contrary, Zhang Huaxiu thinks it’s easy to find people.
Shu Yan handed the matter over to Zhang Huaxiu, who said that her cousin was studying at Nancheng University and she could ask her. Then Shu Yan left it to her.
After finishing the accounts, Shu Yan collected the money and went home. She first went to the market to buy vegetables, washed and chopped them. Seeing that it was still early, Shu Yan planned to lie down and take a nap, but she couldn't fall asleep no matter what she did, and she felt uncomfortable lying down.
People can be really stubborn sometimes. When they're busy, they want to rest, but when they actually lie down, they feel uncomfortable all over. Shu Yan got up and sighed. It's because she doesn't have a phone. Otherwise, she could lie down all day.
She decided to go find Lao Hu, and luckily, Lao Hu returned just as she arrived.
"Hey, President Shu, long time no see." Old Hu beamed when he saw Shu Yan.
"It has been quite a while since we last met. I've come to ask for your help again today," Shu Yan said with a smile.
"It's an honor." Old Hu invited Shu Yan in, poured her a glass of water, and asked, "Is there anything you'd like to ask about, or anything you'd like to buy?"
"I heard that Xiaonanmen area is going to be demolished?" Shu Yan asked bluntly.
"Well... there's been a rumor about it, but it's not certain yet." Old Hu didn't say anything definitive; since there's no official notification, you never know what might happen.
The reason why the rich get richer and the poor get poorer is because the rich and powerful have more information, while ordinary people have no information at all. They already know where there is going to be relocation, and they can buy a house and wait for a large sum of money in compensation. This amount is often more than an ordinary person can earn in a lifetime.
"What, you want to buy it too?" Old Hu pondered for a moment and said, "I'm afraid it's too late. Many people in Xiaonanmen have heard the news and are waiting for demolition. How could they possibly sell their houses?"
It really was too late. However, Shu Yan wasn't too disappointed. She had recently received a sum of money from Lao Zhang, and it would be a waste to just keep it as interest. That's why she came to inquire about the news.
"It's alright, just keep an eye out for me. Let me know if anyone makes a move."
Continue read on readnovelmtl.com
