By the end of March, the actors Jiang Huanyu had hired were advertising, and posters had been put up all over the streets and alleys.
It was only then that Shen Mingzhi realized that his new product was perfume.
Early in the morning, Shen Mingzhi also went to the small shop to buy a bottle.
After opening it, she sprayed it on her wrist and smelled it; the scent was indeed quite pleasant.
This bottle costs only two yuan, and one bottle can last for half a year. This is quite a bargain for young people in Beijing. Even older people would understandably buy a bottle to try it out.
This time, Jiang Huanyu's main focus is still on novelty.
People maintain a curious attitude towards new things.
The low price, the subtle fragrance, and the hype surrounding the German team and French perfumers caused a buying frenzy as soon as it was launched.
Shen Mingzhi stood in front of the perfume counter in the department store, watching the scene of customers vying to buy.
The salesman was enthusiastically shouting, "This 'Hidden Fragrance' was specially blended by a perfumer that Comrade Jiang invited from France. It's only two yuan a bottle, and one bottle will last for six months! Not only can it mask body odor, but it also leaves a subtle fragrance that will catch your sweetheart's eye!"
This emotionally charged propaganda immediately piqued the interest of many young people.
"Give me two bottles of the ladies'!"
"I want a men's one!"
The constant calls of buyers made Shen Mingzhi frown slightly.
"Is Director Shen also here to investigate the market?" came Manager Su's voice from behind.
Shen Mingzhi turned around and saw Manager Su and Manager Gao walking side by side, both with a hint of displeasure on their faces.
"Yes, let's take a look." Shen Mingzhi said calmly.
Manager Su smiled apologetically, "Comrade Jiang's perfume is selling so well that we were planning to give him the best counter locations. Director Shen, what do you think..."
“You can display his goods, I won’t force you, but we need to discuss the contract in detail,” Shen Mingzhi interrupted him.
Manager Gao smiled ingratiatingly, "I'm just discussing this with you. Look at the current situation, Comrade Jiang's products are selling so well, our department store definitely needs to keep up, otherwise the higher-ups will have something to say. It's not that we're not fulfilling the contract, it's just that we'll temporarily put Comrade Jiang's goods on the shelves..."
"I'm only giving you two options: either terminate the contract and receive compensation, or abide by the contract." Shen Mingzhi looked directly at the two men. "Even if the leaders say so, the contract is still valid. They need to make money, and our factory workers need to live. You should have expected competition when you signed the contract."
Manager Su and Manager Gao exchanged a glance, then gritted their teeth and said, "Then... we'll terminate the contract!"
Shen Mingzhi raised an eyebrow, "Have you thought it through?"
"I've thought it through!" Manager Gao said, forcing a smile. "Director Shen, it's not that we don't have faith in Baoli, it's just that... you don't have the support of a major factory, nor financial support, nor leadership support. A price war is a protracted war, and you can't win it."
Shen Mingzhi chuckled, "Okay, come to the factory tomorrow to complete the formalities."
Back at the factory, Director Sun saw her preparing the termination agreement and was as anxious as an ant on a hot pan. "Is the department store really going to terminate the contract? That's our biggest sales channel!"
Shen Mingzhi calmly opened the document. "What's the rush? Our new product will be launched soon."
“But Jiang Huanyu’s perfumes have already taken over the market!” Factory Manager Sun slammed his fist on the table. “And I heard that their next step is to enter the skincare market!”
Just then, the phone rang, interrupting their conversation.
Shen Mingzhi answered the phone, and Qian Manguan's voice came through, "Deputy Factory Director Shen! I've reached agreements with all the hospitals in Beijing. They said they're willing to try our cosmeceuticals, and if they're effective, they'll put them on the shelves in their pharmacies and sell them as medicine!"
Shen Mingzhi smiled slightly, "Man Guan, you did a good job. I'll give you a bonus when you get back."
It's time to collect a breach of contract fee.
Those who perform well will each receive a share of this money as a reward.
After hanging up the phone, she said to Director Sun, "Our path is not limited to department stores. Cosmetics can be medicine or cosmetics in the future. We have plenty of channels. I think the department store channel is more authoritative, as is the hospital channel."
Hospitals are never short of patients all year round.
Department stores also have off-seasons.
Before the first week of April was even over, Pola's cosmeceutical line quietly hit the market.
Unlike ordinary skincare products, this product, which focuses on "medical-grade skincare," quickly attracted attention.
"I heard that Poly's cosmeceuticals can repair sensitive skin?"
"My cousin works at Peking Union Medical College Hospital, and she said that this product was developed with the participation of experts from Peking Union Medical College Hospital! It's a secret formula, and it only succeeded after one failed attempt. Those are authoritative experts, and even they failed, which shows how amazing this cosmeceutical product is!"
"Really? It's even better than foreign products?"
Word of mouth spread quickly, and many customers with serious skin problems came to seek treatment there.
What shocked the market even more was that Pola's products were not sold in department stores, but rather through hospitals, pharmacies, and small cosmetics stores.
Manager Su and Manager Gao were dumbfounded.
They never expected that Shen Mingzhi would take a different approach, abandoning the traditional department store sales channel and opening up a new one!
And judging from the initial performance, it seems pretty good.
Monday morning.
Shen Mingzhi was helping the workers load goods when Manager Su and Manager Gao arrived.
“Deputy Factory Director Shen, you’re really being unfair. You didn’t even tell us about the results of developing this new product, all of a sudden… If I had known it was this kind of new product, I definitely wouldn’t have terminated the contract with you.”
"Yes, with you and Comrade Jiang going head-to-head, we small fry are in big trouble..."
The two of them sang in harmony.
Shen Mingzhi clapped her hands and looked at them, "You two are up so early, have you had breakfast yet?"
"We ate it, then came over to ask you what's going on with this cosmeceutical product... Sales seem pretty good."
A bottle of cosmeceuticals costs only 1.9 yuan, which is exactly 10 cents cheaper than perfume.
The key is that it's said to be very effective. It not only has the function of repairing the complexion, but also, I've heard, can treat acne scars and other blemishes with prolonged use. It's also suitable for some sensitive skin.
“Cosmeceuticals are similar to medicine, but they’re different from what your department stores sell, so I didn’t force you to sell them, did I?” Shen Mingzhi said with a smile.
The two of them felt uneasy.
It seems that Jiang Huanyu's actions this time are also a re-evaluation for Shen Mingzhi.
The first time, she kicked Xia Lei away.
This time, they couldn't withstand Jiang Huanyu's aggressive approach, so she simply kicked both of them.
"Um...we'd like to resume our collaboration, Deputy Factory Director Shen, do you think there's still a chance?" Manager Su rubbed his hands together. "Could our cosmeceuticals also be stocked in our department store? We'll give them the best locations!"
Shen Mingzhi put her hands on her hips, remained silent for a while, and then said, "It's possible, making money isn't shameful. However, we can only provide you with a limited amount of goods. Please wait, your goods will arrive next month."
She's clearly trying to make things difficult for them and embarrass them!
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