Chapter 307 Variety Show Pioneering
Channel 5 is a comprehensive channel. Except for the national events broadcast on Channel 1 in the morning and evening, the rest are all entertainment programs for the public. It has the highest ratings among the original five channels. This is also the main reason why Jiao Yunlan chose to parachute into this channel.
Jiao Yunlan was a little anxious because she failed to make outstanding contributions to the cooperation project between the newspaper and the TV station. She knew that the whole station was waiting for her action. Since she agreed to replace the equipment for the five channels, everyone had tacitly agreed to stand against An Zhixia.
Furthermore, department stores and several manufacturers are also waiting for her to receive widespread attention from the audience like An Zhixia did when she first took over the overseas channels, thereby laying the foundation for huge profits from advertising!
Jiao Yunlan thought about the variety shows that were popular on TV before she passed away. The Spring Festival Gala was a show that everyone could accept and like. Her eyes lit up and she wrote it down. With so many performance troupes in Kyoto, why couldn't they have a party every week?
Then there was a quiz show called "Lucky Friday". There was a lot to be done with this. She wrote it down with an increasingly excited look on her face. While increasing the knowledge reserves of the people, guessing and competing to get rich material rewards would definitely ignite the enthusiasm of the whole nation!
Jiao Yunlan will naturally not forget the popular "Happy Big World" where celebrities play games and show off their acting skills. This is a program that has been tested by practice and is recognized and sought after by 80% of the audience.
As long as Channel 5 can produce these three programs, what does she have to be afraid of or worried about?
Jiao Yunlan called a meeting of the team members with the three plans, sent out photocopies, and explained them in detail. Everyone was so excited that they wanted to run to the second floor immediately to throw the plans in front of An Zhixia and get their house back.
"Deputy Director, if only you could come a few days earlier, our house would definitely be saved!"
"Deputy Director, we will all listen to you from now on. We must crush the overseas channel team and take back the house openly!"
Director Zheng's face was not very good. He was considered to be sidelined by Jiao Yunlan, right? But he couldn't show any dissatisfaction. Who let her join the team with strong sponsorship and such a brilliant idea? She could help the five channel teams to gain some face in front of the overseas channel team.
Jiao Yunlan smiled modestly and said: "In fact, I just changed the format of what everyone likes and put it on the screen. Whether it will be successful and the effect will depend on everyone's efforts!"
Everyone held their breath and rushed to record one episode of each of the three programs before Friday. They occupied channels one to five and used the image of a small ashtray to make announcements, and also used the radio to make an exciting preview.
An Zhixia knew about this at the first opportunity. After all, she had good relationships with various performance groups. In addition, many of her employees were originally from performance groups, and her acquaintances were spread throughout the cultural and sports departments of Kyoto. She was well-informed.
The employees of the overseas channel group were getting a little restless. Seeing An Zhixia seeming to want to say something but hesitant, even their enthusiasm for work was affected.
The Friday morning meeting ended as usual. She did not immediately adjourn the meeting. Instead, she put down the documents in her hand, smiled softly and raised her eyebrows, saying, "Everyone, just say what you want to say. If you keep it in your heart and it affects your work, it will be bad."
Everyone looked at each other, and finally looked at Shao Tongfeng eagerly.
He stood up helplessly and spoke on behalf of the team members: "Teacher Xiao An, you should have heard about the actions of Channel 5, right? They are preparing three new programs, which will be broadcast at 8 o'clock tonight, tomorrow night and the day after tomorrow.
One is called "Variety Show", which invites outstanding actors from various performance troupes to participate. It is equivalent to a small gala, with singing, crosstalk, magic, dance, juggling, opera, stage play, etc. It will definitely attract many viewers to abandon other channels and watch Channel 5 only.
The second one is called "Lucky Knocks on the Door", which is a puzzle show that invites employees from textile factories, breweries, paper mills and department stores to participate in guessing and competing. The prize is a certificate and 100 RMB! This kind of show is a bit unique, and the reward alone can keep the audience watching the whole time.
The third one is called "The Source of Happiness". Deputy Director Xiao Jiao specially signed several good-looking young girls and boys to be the permanent guests of the program, that is, the hosts, and sincerely invited movie stars to participate in it..."
An Zhixia listened carefully and waited for him to finish. "Isn't this good? It's worth it for everyone to be happy that the TV station is looking for new and dynamic projects."
"Teacher Xiao An, you haven't seen the faces of the people on the third floor. The show hasn't even been aired yet to see the audience's response, but their chins are almost raised to their heads, like roosters that have won a battle, and they don't take us seriously. And some of them are clamoring to compete again and take the house back!" said an employee indignantly.
(End of this chapter)
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