Chapter 312 Not a Problem
After the news on Tuesday was over, the no signal icon immediately popped up, making the audience in front of the TV a little depressed. This day was destined to be difficult.
Although there were no programs, the TV station staff still went to work as usual and were busy recording new programs after the morning meeting.
Without waiting for the station director to send someone to call her, An Zhixia took the plan and went to the office building. Then the directors of other channels followed with pens and notebooks.
"Let's go to the conference room and talk." When the director saw An Zhixia coming, he didn't let her in and directly called her to the conference room. When passing by the deputy director's office, he knocked on the door and asked people to go together.
The meeting room had just been cleaned. The air was fresh with a light hint of moisture. A faint floral scent wafted in from the window along with the cool morning breeze, making one feel refreshed and comfortable all over.
An Zhixia handed over the plan, and several directors pulled up chairs and sat close together, looking at it carefully.
She took a sip of tea and explained to everyone, "We have clear divisions of responsibilities at work, including finance, logistics, production, secretarial, security, and so on. Similarly, channels can also have a focus on program types and content, and are divided into news channels, general channels, children's channels, life channels, education channels, opera channels, sports channels, science and technology channels, military channels, and so on."
Except for Jiao Yunlan, others couldn't understand why they had to open other channels when their own station couldn't even complete the programs?
An Zhixia continued, "There are a lot of people in our country, and men, women, young and old account for different proportions. Their preferences are definitely different. Television, radio, and newspapers are one of the most effective means of national propaganda and education. We must defend the position for the organization and use this to win greater victories.
Don't ever say that there are too many channels and programs for people to watch and that it is a waste of resources. This is a self-deceiving, unprogressive and self-satisfied idea. There are many varieties of breakfast sold in the canteen, so why do we have to be frugal here?
In any era, spiritual food plays a much greater role than material satisfaction. People can go without food for a day, but they cannot go without faith for a moment. Living and living are two different concepts! "
The last sentence made everyone stunned. To live and to live, there is only one word difference but they have different connotations. Who would just want to live if they have the ability?
Channel classification is a cornerstone of her planning. The station director couldn't help but look up and said, "Director Xiao An, there are very few people in the country who own televisions now. Our station has only been in operation for more than ten years, and we just started trial broadcasting color TV programs this year.
Even if we want to categorize the channels, we have to do it step by step. We can't do it all at once, right?
Besides, our TV station is a public welfare undertaking. We don’t have any output but need financial allocation. There are many undertakings in our country that need funds, so the funds that can be allocated to us will not be much.”
"Funding is not a problem," An Zhixia said with a smile, "Didn't Deputy Director Xiao Jiao and I help the station replace a whole set of equipment? Why are the supply and marketing cooperatives, department stores and several manufacturers so generous? They want to achieve a win-win situation with our TV station, so they are not stingy in providing funds to give us convenience.
As long as we do a good job in our program and can give them results of equal value, and have a standardized funding schedule and a beautiful planning proposal, why won't we attract other manufacturers to cooperate with us?
The organization pays us a basic salary, while performance bonuses, equipment costs, outdoor shooting costs, props, etc. can be paid from these sponsorship funds. "
It's like everyone has entered a new world. It turns out that this is possible. No wonder the supply and marketing cooperatives, department stores and several manufacturers are willing to pay for it. The answer is here. Why didn't they think of it before?
After hearing what An Zhixia said, money is really not the main problem.
The director nodded excitedly, "Director Xiao An, please continue."
"Since we have to revise all the programs on the TV station, why don't we plan it carefully and get it done in one or two months!" An Zhixia's eyes were bright, emitting a convincing luster. "The overseas channel has been in preparation for less than half a month, but we have already found a way. I believe that the experienced directors will be able to lead their team members and easily catch up with the overseas channel team."
Several station directors looked at each other and lowered their heads to continue looking at the plans in their hands. On the thin but not too big letter paper was An Zhixia's beautiful hairpin-shaped calligraphy, which was pleasing to the eye. Moreover, the plans in it were highly feasible, creative, and eye-catching. They believed that such programs would definitely attract a lot of viewers once they were launched!
With such a detailed plan, they felt more confident and discussed it. The director made the final decision: "I will show the plan to the leaders right away. As long as the leaders nod and give their approval, we will take action immediately!"
Television stations are sensitive places. The programs they produce are infinitely magnified and enter every household with a television. If you are not careful, you can cause a storm. The overseas channel was approved by the top leader, so it is like a golden ticket. You can do whatever you want as long as you can get it back. But other channels have to be more careful, especially since An Zhixia wants to introduce foreign programs.
As soon as the meeting was over, the director took the plan and hurried to the Cultural Organization Department with three deputy directors to report on their work to the leaders.
In just one morning, the director and his team visited all departments and relevant leaders and obtained all the permits.
He took the things directly to the overseas channel group on the second floor.
An Zhixia was meeting with six employees with outstanding organizational and planning abilities, including Shao Tongfeng, to study the planning proposal she had come up with last night.
"Take a look at the plan in your hands first," she said, handing each person a copy. "If nothing unexpected happens, our entire TV station, except for the overseas channel group, will undergo a major change. The employees, directors, screenwriters, etc. of other channel groups have been working in their positions for too long, and their thinking has been imprisoned. They will not be able to take charge in a short period of time.
I hope that you can complete the overseas channel group's tasks and lead a group of new people to be responsible for the rectification of a channel. Do you have confidence?"
Seeing the diversity of content and format in the program proposal, everyone's thinking was opened up again. They nodded excitedly and whispered in unison and forcefully, "Yes!"
"As long as the reform is successful, the TV station will have to open several new channels, and you will be the reserve cadres for the new channels," An Zhixia promised directly: "However, no matter where you go in the future, don't forget that the overseas channel group is our main battlefield!"
"We are not afraid of hardship or fatigue, we are just afraid that we don't try our best to shine. Teacher Xiao An, we will always follow in your footsteps and let our Xiahua conquer the international residents spiritually!" Shao Tongfeng expressed the determination on behalf of everyone.
(End of this chapter)
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