Chapter 353 The Tempting Cake
Everyone was confused when they heard her throw a series of questions at them. In the previous program, An Zhixia provided the type, form, template and other frameworks, and asked them to plan the program based on them. But now even the framework is gone, and they are like headless flies, feeling a little panicked and without direction.
"In fact, this is not difficult. You just need to start from your own reality and think about how to spread the charm and richness of Xiahua from the inside out in a way that everyone can accept. The overseas channel is aimed at international friends.
While the form, content and purpose must be original, there must also be a main thread to allow each episode to be recorded.
You have a great advantage now. Internationally, there are not many TV programs, and the content is relatively simple, with the same format over and over again. It can be said that we are not only the leader of Xiahua TV at this moment, but also the leader in the world.
In other words, any program you think of, as long as international friends understand and are interested in it, and it sticks to the theme of spreading Chinese culture, then it will be successful for the most part.”
An Zhixia said with a smile, giving everyone a reassurance. She changed the subject, "Our overseas channel programs are now well-known, and it's time to expand further. So, you still have a task, which is how to naturally and prominently insert our Xiahua's more classic products into the program. White Rabbit Milk Candy is our first product.
In addition, you also need to design a few White Rabbit Toffees ads. Because our channel is also broadcast on TV stations with ad-free viewing, and we also have the right to independently select advertisers. "
"Teacher Xiao An, are you saying that we should also export our products in large quantities?"
We stayed in the overseas channel for a month and a half. Apart from work, we studied overseas culture. We got to know their language, body expressions, sense of humor, etc. We also watched a lot of overseas programs and were no strangers to advertisements.
They also hope that Xiahua's products can be sold abroad and recognized by the international people. This is one of the most direct manifestations of a country's prosperity.
"Yes, White Rabbit Toffees are just the beginning. In the future, there will be more high-quality products from Xiahua exported. Therefore, you must study advertising design carefully and strive to maximize the benefits of our country's products in one advertisement."
Everyone suddenly felt that they were shouldering the responsibility for the country's exports, and their faces were solemn and determined.
After the morning meeting, An Zhixia called Shao Tongfeng and his group. Since she became the deputy director, she recommended Shao Tongfeng as the director of the overseas channel, and promoted two deputy directors and several program group leaders.
They went to the small conference room and first reported to An Zhixia on the work of the channel in the past few days, and came up with several plans for rectifying the programs.
An Zhixia looked down and saw that the two TV programs had been rectified and only needed to be recorded and filmed. The other channels were also designing programs according to her planning of the channel themes. Because the people involved in the planning were all young people and were inspired by the finished products, their thinking sparks collided and naturally produced wonderful programs.
She smiled and nodded, "Yes, the ancients often said that life is varied. We as a TV station record these varied lives in the video recorder and then magnify them on the screen. I hope you can always remember to stay close to life, and coexist with entertainment and education, and serve the public together, so that you will not be constrained by the program and often have wonderful program designs."
They nodded and wrote down their words in their notebooks, taking them out to look at them from time to time to make sure they didn't stray from the right direction.
After commenting on the plan, An Zhixia said to Shao Tongfeng: "If nothing unexpected happens in the next two days, we will sign a contract with a famous Italian chocolate company.
The signing of this contract means that there will be welcome changes in our Xiahua import and export system.
At the same time, we will broadcast chocolate and White Rabbit candy ads in multiple ways on all channels at home and abroad, so you should think about how to design the ads. "
A few people seemed a little excited, nodding and writing seriously in their notebooks.
Because this was the first time their channel had accepted a commercial advertisement, An Zhixia specifically explained the advertisement in detail to them, from the definition, classification, expression and so on.
"If advertising is done well, it can achieve twice the result with half the effort. We will explore it slowly in the beginning. Later, when people know what advertising is and have a certain understanding of it, we can solicit submissions from across the country." In order to prevent everyone from having a stereotyped mindset, she did not provide a template, but only put forward specific requirements.
After the meeting, An Zhixia had a private conversation with Shao Tongfeng, asking him to prepare to sign a contract with the supply and marketing cooperative and the Italian Chocolate Company, and explained the key points of the cooperation.
Half a morning passed like this, and as soon as she returned to the office, she was called over by the director.
"The leaders have approved the agreement you mentioned. Do you have any questions?" The director pushed the stamped agreement over to him. "Sign and stamp if there are no problems."
An Zhixia took it, looked at it, signed it directly, and took out a red seal from her pocket to stamp it.
"Deputy An, the leaders just held a small meeting regarding the cable TV network laying matter you mentioned, and decided to entrust the matter to you with full responsibility. As long as things are completed according to the conditions you wrote, the organization will fully support it." The director said with a smile.
Although An Zhixia explained the cable TV network installation clearly on paper yesterday, everyone agreed that only she could reach this agreement.
"If the cable TV network can be laid in major cities, it will be a milestone in the development of our country's spiritual construction! And your name, Deputy An, will definitely be remembered by the people."
An Zhixia smiled and nodded in agreement. She didn't want this, she just liked the passion and great sense of accomplishment of doing business. It was a great thing for a person to realize his or her self-worth. She had no interest in those false fame and fortune, otherwise she would just be an official.
Back in the office, she looked at her watch and calculated the time in her mind. Ten o'clock in the morning in Kyoto was seven o'clock in the evening in Canada, so she put the matter aside for the time being.
Taking out the family survey form, An Zhixia read it one by one, her brain spinning rapidly. She could provide targeted training for the family members, but after training, even if they are highly competitive in the industry, they still face a shortage of jobs, or their workplace is too far from the TV station, making it impossible to balance work and family, which would affect the work status and efficiency of the TV station employees.
She wrote down the TV station and her family on the paper. How could she draw an equation between the two? If the TV station was well managed, it would be a goose that laid golden eggs, a treasure pot. She couldn't let the fat water flow into the fields of outsiders.
If the family members can open a workshop and sell their products abroad...
An Zhixia suddenly opened her eyes wide and recalled the thrilling series of stories on the special train from Kyoto to Country E in the 1980s.
She immediately checked the supermarket for this problem. Country E is a heavy industrial country, and its light industry is seriously backward. Its inherent environment makes it difficult to grow many crops, such as cotton for making clothes.
Various historical factors have led to the slow development of Country E's products and their loss of market competitiveness. Furthermore, their workers' salaries are high and their product costs are high, so the traders in Country Xiahua will choose this gamble without hesitation.
The only problem at the moment is that Xiahua's economy is not open, and the relationship between Xia and E is still tense. Although it has eased somewhat, it has not reached the level of complete mutual communication.
This piece of profit cake was really attractive, especially when she saw the later description of this matter: "A truck of watermelons for a tank", whose blood would not boil?
An Zhixia wrote a big "E country" on the paper and kept circling it. When she heard the sound of the staff leaving work in the corridor, she came to her senses, packed up her things, closed the doors and windows, and rode her bike home.
When she got home, she found that Fang Lixi had already turned on the stove, cooked rice porridge, and brought back steamed buns from the canteen. She smiled and praised the children, changed into home clothes, washed her hands and started cooking.
Fang Yuan had no driving mission today. He came back at lunchtime with a faint smell of gasoline and a stain on his neck that hadn't been wiped clean. He took a five-minute shower, wiped his hair, and squeezed into the kitchen, standing by the door.
I have some things to do at home today, so I will update late, and I can't guarantee 10,000 posts a day... I will try to make up for it~ I should have one or two more posts before 12 o'clock
(End of this chapter)
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