Chapter 360 Half happy and half sad
The next morning, An Zhixia received a call from Canada.
Manager Hunter smiled and said, "Ms. An, our company has agreed to sign a contract with Xia Huaguo to lay a TV network. We Canadians also like efficiency when doing things. If your organization has no objection, we will directly purchase the cable TV system and materials, and have technicians and workers bring them to Xia Huaguo."
An Zhixia chuckled and asked Huang Yaru to reply: "We have abundant human resources in Xiahua country, so you don't need to let the workers run back and forth. Your company has paid a lot of money, so do you still feel bad about the wages of these workers doing odd jobs?
Besides, the cable TV network needs constant maintenance. Can these workers and technicians stay in Xiahua country permanently? And how many people are needed to maintain the cable TV network of the entire Xiahua country?
It would be better to contract these jobs to us Xiahua people from the beginning. By paying a small amount of money, we can save a lot of trouble and maximize the benefits. "
Mr. Hunter sighed and said, "Well, then I'll have to trouble Ms. An to help us find a group of good workers."
An Zhixia naturally responded, and the two of them quickly finalized the details. The first batch of ten cable TV systems purchased by Canadian TV will be installed in ten major cities in China, and each city will install 100,000 meters of cable. In the future, additional systems and cables will be added little by little based on sales.
Technicians will take the system, cables and other materials on a cargo ship from California across the Pacific Ocean and arrive in Shanghai after two months.
When the station director reported the news to the organization, the leaders were very happy. Xiahua was able to set up a cable TV network without spending a penny, which enabled cable TV to develop and not lag behind other countries in the world, which was of extraordinary significance.
Xiahua resists the cultural colonization of other developed countries, but other developed countries also impose blockades on Xiahua in various aspects. Xiahua people are smart, creative and imitative, but they have to stand on the shoulders of giants to catch up with the progress of other countries.
An Zhixia had checked and found that historically, Xiahua had its own cable TV system more than ten years later, so compared with the development of Xiahua cable TV, letting the Canadian TV station earn this part of money in advance was not worth mentioning. Moreover, in the past five years, Xiahua's development in all aspects, especially the economy, would not make much progress. She could predict that the Canadian TV station would take at least three and a half years to recover its investment, and the remaining one and a half years to make a substantial profit.
She wrote all of these very clearly in the original planning proposal, which won unanimous approval from the leaders of the organization.
If this contract is concluded, it will be a major event that will benefit both the country and the people, so the director took this opportunity to hand over the document written by An Zhixia to approve the land of the two units.
Many people have their eyes on the land of the department store, but it is backed by a big tree for shade, so even if it is not necessary, they still surround it with iron railings, showing off in a high-profile manner to make others jealous, but they are not willing to give in at all.
Land in the central area of Kyoto is quite tight, and such a large piece of vacant land has been idle for a long time, and a lot of trouble has been caused by it. The leaders have heard about it. Since the department store has no plans to expand in the short term, and the land will be given away sooner or later, in order not to disrupt the balance of power in Kyoto and be blamed, it is better to take this opportunity to give it to An Zhixia.
Therefore, the land approval procedure was quite fast, and the process was completed in just one day.
An Zhixia took the stamped document, smiled and called the five demobilized soldiers who had come to report, and took out the drawings he had drawn from the drawer, "Brothers, you should know that our TV station has set up two other units, and now the land has been approved, which is the site behind the family quarters of the department store.
This is the blueprint I drew. Please take a look. The contact person will build the factory and office building with guaranteed quality and quantity. Veterans can be given priority in recruitment.
In two months, our unit will have another big project, which is to lay a cable TV network in ten major cities across the country. I have already taken on this job. Can you gather a group of retired veterans who are idle at home and work on the farm, and have them follow the instructions of Canadian technicians and learn the real skills? We will still rely on you to maintain the cable TV network in the future."
Several veterans stood straight, their eyes firm and their excitement unconcealed as they nodded and responded in short, low voices.
She smiled and said, "There will be no shortage of such work in the future. The big brothers can select their own team from the comrades who are working. As long as they have good character, ability, responsibility, loyalty and self-discipline, you can keep them for me."
They nodded repeatedly, looking at her with gratitude, knowing that no matter how much they said, it would be better to do the job well. After demobilization, the good brothers can gather together to do great things and get rid of poverty and mediocrity. They are worthy of the green skins they once wore and the training they once had day and night. Good men must dedicate themselves to the motherland!
Xiahua TV ran its first advertisement, and within half a month, the sales of Italian chocolate in the international market were very encouraging, and even increased five or six times compared to the usual. Even though the price of chocolate exclusively represented by Xiahua Supply and Marketing Cooperative was reduced by 20%, it was still much more expensive than other candies. However, no receipt was required to buy chocolate, and the chocolate itself was fragrant and smooth, making people linger. In addition, with the broadcast of the advertisement, the chocolate was sold out within a day after it was put on the shelves.
The chocolate company simply tripled its advertising budget every month.
Just one week later, the advertisement for White Rabbit Milk Candy was also shown on TV screens at home and abroad.
Still half a minute long, a beam of light was cast onto the dark screen, and a slender and elegant woman in a ballet skirt danced the swan dance. After a 32-turn beautiful mid-air split, she landed steadily, winning the applause of the audience. After she left the stage, she peeled a White Rabbit candy with a happy smile on her face, "Every time I cheer, you are with me..."
This advertisement combines international art with Xiahua's classic snacks. The performers are actors from Xiahua National Performance Troupe, who have solid skills and amazing abilities. With An Zhixia personally directing the filming, it turned out to be a very short artistic performance. People did not feel the slightest aversion to the advertisement and remembered this candy deeply.
The sales of White Rabbit milk candy in China have skyrocketed, and overseas stores that had previously refused to put White Rabbit on their shelves have begun placing orders, and the quantities are not small.
The gratifying results brought by these two advertisements alone attracted the attention of many foreign companies. They could no longer hold back and sent their responsible persons to Xiahua to contact the TV station for advertising matters.
The director handed a piece of letter paper with words written on it to An Zhixia with a look of half joy and half worry. "This is the seventh overseas company that the secretariat has received this month asking us to help advertise. The advertising fees are quite profitable, but these products have also entered the eyes of our Chinese people. Isn't this a kind of cultural and spiritual colonization?"
(End of this chapter)
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