Chapter 414 Whose Brand
"Deputy Director Dai, I'd like to trouble you to bring a few directors to design better content based on the game show 'Star of Tomorrow' so that we can surpass them in the ratings survey this week!"
Dai Changle nodded solemnly.
For five years, he had been studying An Zhixia, and he thought he had studied her thoroughly and had figured out her abilities and tricks that seemed unexpected to others.
Although he cannot currently surpass An Zhixia in terms of innovation, Kyoto TV has many advantages. In addition, the audience will not delve into the issue of who plagiarized whom. As long as they can respond quickly to make changes and follow suit, and present wonderful and diverse works, they will be successful.
It can be said that he is standing on the shoulders of An Zhixia, and has taken the lead in recruiting so many excellent and good-looking reserve artists across the country. As long as he works harder, he will definitely be able to win back the weekend ratings survey!
After returning, he immediately called together several key members who had followed An Zhixia, and together they discussed the program of "Star of Tomorrow" that came out last week and designed the content of "Xia Hua Morning".
"I think the games on 'Rising Stars' every morning are just a way to kill time, but they are lucky that they suit the audience's appetite.
We can take out one or two categories of the game as brand items, and then add a few more flexible ones to make the game more refined, attractive and eye-catching.
Although it is a live broadcast and performed on the screen, we have to show our professionalism and attitude!" Wei Zhengyue's beautiful face was filled with a confident smile, and her eyes, like everyone else's, were filled with a determined light.
The game show of "Star of Tomorrow" was really too casual. Apart from being broadcast live on the screen by the camera, the trainees did not have the slightest sense of formality in recording a program. It was precisely because of this that Kyoto TV did not take it seriously.
They actually took advantage of a loophole and got high ratings in the first week!
"Yes," another female comrade in the small conference room, Bai Pan, also chuckled and said, "The 'Stars of Tomorrow' are too unrefined. They seem to have given up on themselves, or they simply don't take us seriously and are blindly confident!
Since games attract so much attention, shouldn’t they be shown in the afternoon or evening?
The morning is the golden time for athletes to train, but it is also the time when the audience is tired or busy. It is almost the time with the least audience in the whole day, which is a complete waste of screen resources.
Teacher Xiao An is really disappointing us more and more.
I suggest that we should not compete with "Tomorrow's Star" for the morning time slot, and put the game in the afternoon when the students are tired, or in the evening when the audience is more concentrated. "
"That's right. Teacher Xiao An has been raising children at home for a few years. Her ability and courage have greatly declined. She has completely lost her previous spirituality. If it weren't for the inflated ratings, who would listen to her, an old lady?" Wei Zhengyue pursed her lips, shrugged and chuckled.
Several male comrades just curled their lips. They didn't want to call her an old lady. An Zhixia was pretty and could attract people of all ages. We were all lustful animals, so we couldn't really attack her based on her age and appearance.
Dai Changle, who was once ranked first with Shao Tongfeng and Deng Cong, pushed up his gold-rimmed glasses and said, "Since we have made the game a signature project of 'Xia Hua Zhi Chen', we will try our best to develop its value.
We put in the outstanding contestants who are going to be highlighted and may win the championship in the end, and give them more screen time, hmm," he paused for a moment, remembering that when An Zhixia commented on the overseas nine o'clock show, she gave each protagonist a particularly distinctive personality.
She also once asked the hosts to move closer to certain personalities, which helped them to form a deep impression in the minds of the audience, and now this point can be completely replicated.
After all, Dai Changle also saw the diverse personalities of the students in the "Star of Tomorrow" game project, but it was a pity that An Zhixia usually liked to put all her eggs in one basket, which made it look messy. After five hundred contestants had gone through, how many could the audience still remember?
The smile on his lips deepened, and the pen in his hand tapped the table regularly, "Arrange the personalities of these contestants, such as being able to take care of their companions, dancing well, singing well, being a top student, running fast, having a flexible mind, being able to liven up the atmosphere, etc.
Well, in order to let them play more games without the audience noticing our manipulation, the trainees can't participate in the show too casually, just by drawing lots. We can set aside a few spots as rewards for the players' excellent training, and divide the rest of the spots equally. Whoever is able to make the audience remember will become the next player to debut! "
"Also, we need to insert our ads in a more original way so as not to disappoint our sponsors."
Several people nodded excitedly, "Brother Dai is amazing, each of his ideas is very powerful, our show will definitely be able to crush 'Star of Tomorrow'!
Teacher Xiao An is so hypocritical. He clearly wants to make money, but he insists on doing it in the name of serving the country, the collective, and the people. Tsk tsk, he really wants both money and fame. As a result, his business is so big that it can't run smoothly. It would be better for us to be equally extravagant but interfere secretly."
After discussion, they decided to make the megaphone and treasure hunt the main game content, and then add other interesting items every day. This way, they can ensure the quality of the program and attract regular audiences, while also being flexible and able to absorb the new ideas of "Tomorrow's Star" at any time. It is highly flexible and can be used for both offense and defense, which is perfect.
Several people looked at the complete plan with satisfaction, and after it was quickly approved and praised by the station director and leaders, the advertisement was put on the entire channel that afternoon and evening. The next afternoon, "Xia Hua Zhi Chen" released a high-quality imitation game.
During the closed training, the "Stars of Tomorrow" students were required to stay in the 8th, 9th and 3rd floors, and during this period they were not able to make phone calls or send or receive letters, and were completely cut off from information.
After running in the morning, the contestants followed their coaches to do basic stretching and voice training, then went to eat, attended various theoretical classes to make up for the various shortcomings of becoming multi-talented artists, and then engaged in crazy practical practice.
After lunch, they took a one-hour nap, and then got up to participate in various boring practice projects. After dinner, they went to the largest studio on the tenth floor to watch a movie, and An Zhixia personally taught them to improve their acting skills.
In this way, it was already ten o'clock. Most of the diligent contestants would return to the practice room to continue working hard, motivating more contestants. Therefore, within a few days, they formed the habit of doing evening classes, and they would exhaust all their physical strength before going to take a shower and go to bed together.
Every contestant is a madly spinning top. They cherish the current comfortable conditions and guzzle the chicken soup fed by An Zhixia. They are determined to regard this month as the door to realizing their dreams in their lifetime. Whether they can knock on it depends on their determination and effort to fight to the death.
This atmosphere has inspired all staff to have a stronger sense of responsibility, and they feel it is a sin to walk slowly.
Although the atmosphere of "Star of Tomorrow" is very good, the live broadcast brings a sense of joy and youthfulness to the audience. Dozens of cameras are deployed, and in the editing room, there are more than a dozen backbones watching and switching the screen at all times.
There are 483 contestants, and eye-catching things happen all the time, which are captured by the backstage editors and switched to present to the audience, so that the live broadcast does not appear long and boring.
In addition, they have to edit, compress and splice the content shot by dozens of cameras every day to make documentaries, especially the daily games, and then form them into fixed programs to be put on the screen.
This ensures that viewers who missed it or did not have time to watch it can see a complete, entertaining program with positive and appealing content.
"Teacher Xiao An," Ban Lei ran to several places and finally met An Zhixia. After taking a breath, he said, "Have you watched TV these two days? 'Xia Hua Zhi Chen' copied our game again. They started advertising everywhere on Monday and moved directly to the live broadcast on Tuesday afternoon.
I just watched the whole process. They have a total of five games, including trumpet, guess what, treasure hunt, fun relay, and wolf is coming! Among them, trumpet and treasure hunt have become their regular main projects.
We were on all of these shows last week!"
An Zhixia didn't show any surprise on her face. She knew that "Xia Hua Morning" had been advertised on Kyoto TV and other TV stations in the top ten cities, as well as on radio and newspapers.
All the employees of Tomorrow Culture Company were furious when they mentioned it. They knew without any guessing that the other party had started to plagiarize blatantly and shamelessly.
Kyoto Television and Xiahua Culture Company took advantage of the fact that cultural and artistic programs are not patentable and not protected by the state, and they shamelessly put them on their own channels.
What can we do? After so many years, we still can't get used to it, and we are always very angry. Our hard work is easily taken away by others to collect fame and money. Who can stand it?
But An Zhixia, who should have been furious, never took it to heart. She just smiled and comforted everyone, saying that the program had no technological content and could be easily copied. At most, they could innovate more, work harder, and always stay ahead of others. Over time, the audience would know who was the boss and who was the eternal runner-up.
They won't give the audience more opportunities to support the second place.
Ban Lei gritted his teeth and said, "They are now completely fearless, knowing that we can't do anything to them. They shamelessly use our products as their own flagship products and even build a brand with confidence, which makes us look like plagiarists!
Teacher Xiao An, although we strive to be the leader, we can't just stand by and watch them act like scoundrels, right? We need to teach them a lesson!"
An Zhixia smiled and said, "They seem to be chasing us closely now, but they are just chasing us blindly without any ability to defend ourselves."
(End of this chapter)
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