Chapter 361 What Concept
"Moreover, our country has very strict rules on the sale of goods. Chocolate is already a special case. If these advertisements for cigarettes, perfumes, clothing, handbags, vehicles and electrical appliances were designed and broadcast nationwide, it would have a great impact on our people.
The organization may not approve it!"
An Zhixia looked down and chuckled, "We are only responsible for advertising, and we don't care about anything else. Since the organization may not allow their products to come in, what impact will it have on us ordinary people?
Let’s make some money from him first!”
The director agreed when he heard this. He said that they were all small fry and there was no point in caring too much about them. As long as they did not violate the organization's regulations, it would be fine.
An Zhixia personally brought five employees who were good at speaking and quick-witted to negotiate advertising business. For example, cigarette advertising was directly rejected. After all, smoking is harmful to health, and their TV station does not accept all advertisements. The fees for perfume advertising are higher. This is a luxury brand with a large profit margin. However, before advertising, the company must provide a local product safety certificate.
As for vehicles and electrical appliances, the TV station not only charges high fees but also requires the corresponding company to pay half of the advertising fees, and the other half is offset by physical goods at a 40% discount.
No matter how many conditions An Zhixia proposed that the colleagues at the TV station felt were a bit harsh, the company on the other side was persuaded to sign the contract, pay the bill and deliver the goods after a few arguments! However, they also hoped that the person in charge of their own company would bring their products to participate in the Xiahua Channel program.
The high advertising fees are matched by outstanding advertisements and remarkable results. Although An Zhixia does not participate much in the creative process of advertisements, she strictly controls them, ensuring that these advertisements have both creativity and fatal appeal.
On July 2, the TV station's overseas channels alone received subscriptions from 89 countries totaling 1.3 million RMB. In addition, ten companies received three million RMB in advertising fees in two forms, as well as thirteen cars and one hundred twelve-inch color TVs. In just the second month of the overseas channel's launch, the total monthly revenue was more than 6.3 million RMB!
After An Zhixia collected all the remittance slips and took photos, the station manager handed the photos to the leader. The entire system was shocked, and the excitement was uploaded layer by layer. What does more than 6.3 million RMB mean in this era when a penny can be split into two halves? It is definitely not a simple number in the future that has increased tenfold or twentyfold.
The problem is that people's concepts are now constrained by the times. They dare not imagine that they can earn so much in a month just by shooting a few programs and commercials, and the upward trend is still fierce.
An Zhixia kept six cars and donated the remaining seven to the organization. She kept ten of the 100 12-inch color TVs as employee rewards, distributed 36 to six channel groups for office use, and donated the remaining 54 to various nursing homes in Kyoto.
In order to avoid being remembered for her remittance, she simply pulled out a list indicating the purpose of the money and paid a 20% tax; the TV station's staff had increased rapidly to one thousand, and all kinds of equipment had to be fully equipped; the employees worked diligently and worked together to achieve outstanding results, so shouldn't some performance awards be left as encouragement?
Furthermore, the two new units of the TV station are currently constructing factories and office buildings. They can still build them larger and higher on the land, which will also cost a lot of money.
In addition, the filming of film and television dramas needs to be put on the agenda, which is a money-burning project.
Now that the TV station is wealthy, she added the unit's infrastructure to the list, including kindergartens, primary schools, junior high schools, supply and marketing cooperatives, hospitals, newspapers, tailor shops, barber shops, etc.
If you calculate it this way, the money is really not worth spending. It's all going to be given away before it's even warm in your hands, and you have to pay for it with next month's profit. How can others have a role to play? Each of these items is a legitimate reason. The leaders fully support it and even listen to An Zhixia's troubles as a joke.
In early July, An Zhixia had reached the end of "Yu Gong Moves Mountains". She typed the last exclamation mark, corrected the typos at the end, and printed out the entire script in Cornell format and bound it into a book.
Looking at the script that she knew so well, her blood was boiling. Her white fingers lightly stroked the cover, then she picked up the pen and read it carefully from the beginning.
After a week of repeated revisions, she finally put together a script that she was relatively satisfied with.
An Zhixia copied the script many times and distributed it to each member of the crew she had selected before, asking them to think carefully before starting to select actors. She was a professional actor with rich acting experience, so she naturally had the ability to identify and train good actors.
In order to standardize the industry, she followed it step by step personally and also called on other crew directors to participate in the crucial process of actor selection.
There are very few actors who come from professional training schools nowadays. An Zhixia cannot be as demanding on everyone as she was before. She can only rely on her own experience and intuition to select the most suitable actors and then slowly train them.
However, everyone cherishes the opportunity to act, and they seek advice from others everywhere. Whenever they have free time every day, they sit in front of the TV and imitate the actors in the 9 o'clock drama, or simply buy movie tickets to watch more diverse performances.
They went to the practice room and practiced in front of the mirror again and again. Everyone worked very hard, which made An Zhixia unable to help but frequently go to the studio to teach everyone the key points of acting. Finally, she simply opened a crash course in acting to help everyone improve their acting skills faster and participate in the filming of the station's first TV series.
She conducted a month-long devilish training for all comrades who wanted to be actors, explaining the theoretical knowledge of acting in detail, and also divided them into modules for them to practice and hone their acting skills bit by bit.
As the saying goes, sharpening the knife does not delay the chopping of wood. An Zhixia always likes to be fully and properly prepared.
After she arranged all the things for the TV station, she took her three children who had not yet started school and followed the crew to live in a stone village under the besieged city. This place was a long way from the suburbs, so Fang Yuan could only visit the set every weekend with a lot of food in his arms, full of resentment.
An Zhixia usually takes her baby to the station every two or three days to handle official business, check on the progress of the factory and classroom construction, and comfort her husband. She is busy like a top.
When Manager Hunter, the head of the Canadian TV station, arrived with his wife, children and technicians, An Zhixia also took the children, several capable men and retired veterans to Shanghai to receive them in person. Fang Yuan happened to have taken on an order in Shanghai, so he led the team to go with them.
At that time, the expressway had not yet been paved, and it took three full days to drive from Kyoto to Shanghai via provincial roads without driving at night. There were guesthouses along the way that specifically received passing drivers, providing refueling, supplies and rest, so they only needed to carry a few sets of spare clothes.
(End of this chapter)
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