Chapter 160: Herd mentality
Minister Li also smiled and said, "Speak boldly. If things don't work out, I'll be there to help you."
An Zhixia glanced at the shameless Minister Li. Although he was young, he could be the district minister. He must have connections or extraordinary abilities. Although she was a little grateful for his help, he couldn't rush to be someone else's brother!
Is she someone who is in need of a brother?
The assistant has already decorated the podium, putting on a new burgundy velvet tablecloth, and placed on it cups of tea soaked in Tieguanyin tea, notebooks, booklets, handkerchiefs, and even a big loudspeaker!
The heater in the conference room was turned on and all the lights were turned on.
An Zhixia sat alone on the podium, facing the hundreds of people below, half of whom were elders in their forties or fifties. However, there was no sign of stage fright on her face. Instead, she regained the feeling of being confronted by various cameras on the set in her previous life.
She coughed lightly and took a sip of tea. The warm air from the supermarket air conditioner was just a millimeter away from her skin, so she didn't feel cold. She picked up the loud speaker and tested the sound calmly and smoothly, then spoke:
“I’ve said before that our biggest discount is 35%. I’m sure everyone will think that we still have to pay temporary workers’ wages and various expenses for promotional gifts. This extra 0.25% discount will probably be given away before we even get to use it, and we may even have to pay for it, right?
In fact, we worked until 4 a.m. today, just to sort out the money, and did not bother to compare the messy inventory books one by one. These inventories are integrated, and we don't need to study the exact profit. It is better to put such a big effort on the sales of new products.
In previous years, when everyone dealt with the overstocked goods, they all transferred them to the township supply and marketing cooperatives at once, and then asked them to return the costs bit by bit, right?"
Everyone nodded. The money was already earned, so there was no point in studying it in detail. The money was public, but the salesmen could share the profits. With so many goods, everyone should get a bonus of at least ten yuan to justify their hard work in this fierce free gift event, right?
Without an exact profit amount, the bonus cannot be paid out.
"As everyone knows, our Dongfeng Shili Supply and Marketing Cooperative does not have a complete range of goods, and we do not stockpile any goods. We only purchase daily necessities such as salt, sugar, vinegar, soy sauce, needles, thread, etc. every now and then. The other goods can be classified as ballast goods. It can be said that the value of the goods in the entire shop is less than one thousand yuan." After she said that, she looked at everyone.
They all nodded in agreement, and even felt that it was not enough.
"In the free gift event, the biggest discount is to get 6 yuan for every 10 yuan you spend, which is 6.25% off. But our products are warehouse goods, and the styles are old. They can only be used as a supplement for people's New Year purchases. And the purchasing power is large, so few people choose them, or choose the ones that meet the highest discount standards. People are most willing to pay 5 yuan, 1 yuan and 50 cents, which means they can enjoy 6.7% and 7.14% discounts.
Besides, it is impossible for them to compete with others to buy it. After all, each person gets one gift and it is of high value.
Let’s talk about our expenses. The red paper, dye, ink, paint and even the labor costs are not high. If spread out to each customer, it’s not much. It’s just that the finished products we make are exquisite and beautiful, giving people the illusion that the cost is very high.”
"I know that Comrade Xiao An wrote the Spring Festival couplets by himself, but what about the window decorations, New Year pictures and gold-sprinkled paper?" someone couldn't help but ask, as the purchase price of these things is not low.
"The window paper-cuts were made from the molds I provided, and the temporary workers cut them based on them. They required very little technical skills, and they could cut several pieces at the same time by overlapping them. The New Year pictures were carved from radishes by the chef of Baifu Supply and Marketing Cooperative and my brother, who dipped the seals into dye and poked them onto paper. The borders of the gold-sprinkled paper were also poked out, and the gold sprinkled on them was made by mixing the paint and randomly throwing it onto the paper with a brush.
They are busy in the backyard, and ordinary people can’t see them, so they think they are importing high-end goods.”
When this was said, everyone was shocked. Could it be that the cost was really just the wages of temporary workers and the cost of paper, ink and dye? Compared with the seven or eight warehouses of ballast, it could be almost negligible!
Director Huang and his colleagues were also excited. That's right. They have been busy for so long and prepared so thoroughly. How could they not make money? It turns out that there are so many traps in the full-reduction activities. It really fulfills the old saying: Even if you are sold, you still help others count the money.
The district director and the president kept praising the young man for his intelligence and said that young people are to be feared. Minister Li stroked his chin, squinting his eyes and smiling like a fox. Well, the little girl is really capable. No wonder Hong Yinpen kept saying good things for her.
"But," An Zhixia raised her voice slightly while holding the loudspeaker, drawing everyone's attention back, and the venue fell silent, "We have been busy for so long, not just for the sake of low-price promotions or to earn a little hard work fee. The prices of the goods and gifts in the free gift promotion are based on the market price, which is the average price of new products, which can be 20% higher than their original price. In other words, you spent 50 cents, bought a 42-cent product, and got a 20-cent gift. The discount is..."
Before she could cheat and press the result on the calculator, the accountant blurted out, "20% off!"
Is there such an operation?
Generally, when new products are popular, they will be offered 80% to 90% off in a few months to promote customer purchases and reduce warehouse inventory. In other words, it took less than a day to sell out the inventory of seven or eight warehouses at the normal price!
Everyone was confused, but the customers were smarter than them. No one noticed that the price was wrong, and were willing to take the loss?
Before they could ask, An Zhixia explained, "Dongfeng Shili Supply and Marketing Cooperative does offer discounts. Although we sell stockpiled goods, our products are of good quality, cleaned and neatly arranged. The only difference between them and new products is the new and old styles, which does not affect their practicality at all.
Moreover, the gold-sprinkled Spring Festival couplets, exquisite window decorations and interesting New Year pictures are real gifts. More importantly, our service attitude is good and people feel embarrassed to make things difficult for us.
Plus, with so many people participating in the event, if they didn’t grab the items, they would be gone. Even if they were clear-headed, they would just follow the crowd without being obedient.”
Everyone couldn't help laughing after hearing this. Isn't it true? The herd mentality is the most serious, but it was used here by this young female comrade, which was really brilliant.
"According to Comrade Xiao An, this event was extremely successful. You might as well report to us how much sales you made from yesterday afternoon to four o'clock this morning." The president was as curious as everyone else about how much money was in these sacks.
(End of this chapter)
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