Chapter 311 Take Off First
An Zhixia was not unwilling to use her abilities and knowledge to benefit the country and the people, but she also did not want to be used as a tool for making money and fame. So she simply treated the matter like a businessman, exchanging money for goods, both getting what they needed and serving the country and the people.
The overseas channels are high-quality, and every program will face the appreciation of international residents. They will become more and more refined in the future, and it is impossible to give way to other channels in terms of ratings. However, other channels should not be like a calm pond like in the past, letting many invisible resources be lost. It is better for them to put many programs suitable for Xia Huaguo on the screen one by one.
An Zhixia has always believed that consumption will only occur when there is demand, and the economic development will inspire the brilliance of the scientific community! The spiritual world of the people is enriched, and their knowledge and experience are improved and expanded. The earthy and ignorant taste that international residents attach to the Chinese people is removed from the root, and the other five channels are also very good display stages.
Although the station directors and managers paid her in advance, An Zhixia still required in the agreement that her name be placed on the programs they produced, not for fame, but to avoid things that would disgust her in the future.
After the agreement was signed, they each kept a copy for file, and another copy was handed over to the higher-level organization department to prevent the other party from reneging on the agreement or violating the agreement.
In just half a day, they reached a preliminary cooperative relationship. Unable to wait until tomorrow, the director asked anxiously: "Director Xiao An, do you have a plan in mind? What do you need us to do?"
The other directors were slightly excited and overwhelmed. An agreement temporarily eliminated the barriers between them because of their interests. They finally felt that the TV station was a collective and everyone was working together for great development with passion and enthusiasm.
This was a feeling they hadn't had since they entered the industry. They were both a little stunned. The long years and the peaceful and comfortable environment had made them lose their youthfulness, and their ideals gradually blurred and disappeared.
"Yes, Director Xiao An, we will all listen to you!"
Jiao Yunlan could no longer maintain her smile, her chest was heaving, and her eyes were filled with overwhelming jealousy. If An Zhixia didn't exist in this world, she would definitely become the most dazzling person in the country with her TV station.
An Zhixia glanced at Jiao Yunlan, and felt the almost real malice, and her smile deepened. When a person is too good, the opponent will be made vulnerable. Look, she didn't do anything, but Jiao Yunlan has lost her initial calmness and composure, and she will probably take action soon.
"I have no idea yet. I will write a plan when I go back tonight, but it is imperative to recruit a lot of people," she said with a smile.
Everyone nodded in agreement. The number of members in one group of the overseas channel was equivalent to the number of employees in more than two groups of other channels, and yet they were doing the work of two people at once.
After a whole day of meetings, they didn't feel tired at all. While there was still time, they all returned to their floors. After get off work, they blocked all the team members and explained the contents of the agreement to them seriously.
“I know we had a lot of friction with overseas channel groups before, but we must always remember that we are all part of the TV station. Competition is fine, but we cannot bring winning or losing into our work and private lives.
Starting today, we will embrace program innovation, so that all programs on the entire TV station will be revitalized and surpass overseas channels!"
The employees all had grim looks on their faces and nodded reluctantly. They were so angry that they had to work with someone who had taken their house and obey his orders.
The directors continued, "I know you feel unfair, but for this agreement, all the station directors contributed their second floors, and we directors also used half of three months' salary as compensation to ask Comrade Xiao An to help our channel increase its ratings.
This opportunity for innovation is hard-won, and you can’t turn it away for a little personal grudge. I tell you seriously, if we ignore the ratings, sooner or later our channel will be cut off like the overseas channels in the past, and you don’t know where you will be diverted to.”
Everyone was shocked. That's right. They could get by in the past, but the overseas channels were too hardworking and attracted attention, which made them look mediocre and easy to be replaced. Besides, people work on weekdays and only have time to watch TV in the morning, evening and Sundays. In these time periods, apart from the news, the programs of the overseas channel group are enough to attract most people to watch. Shutting down two or three of the other five channels will not have much impact.
They thought about their colleagues in the overseas channel group in the past. Those with connections could still work in the office, while those without connections were directly assigned to the workshop. They felt sad to see such a gap. Not to mention that they are facing the same situation now.
The pillars of the stage were all frustrated and resigned to their fate, promising to cooperate with Director Xiao An's leadership.
Everyone in the Jiang family knew that An Zhixia had signed the agreement. In addition to Fang Hongye, An Zhixia was also included in the group and was constantly being fed with all kinds of soup, eggs and meat.
She accepts everything, eats if she can, and puts it in the supermarket to eat later if she can’t.
An Zhixia looked at the information of other channels in her hand. Due to strict regulations, there were 40 minutes of news broadcasts and weather forecasts at 7 a.m., 12 noon and 7 p.m., and other programs were broadcast three times a day, so each channel only needed to prepare four or five additional programs.
Because the country had just begun to pay attention to the color television industry, the program types and styles were particularly single, including documentaries, operas, crosstalk, storytelling, cartoons, movies, stage plays, etc. They lacked coherence, appeal, and novelty, so the audience was naturally easily snatched away by overseas channels.
The staff adheres to the idea that everything will be fine as long as the day is filled, so the selection of program content is naturally casual and perfunctory.
An Zhixia put the information aside, took out her previous program ideas, pursed her lips and thought for a while, preparing to innovate the program from three aspects.
First, integrate and repackage the existing programs; second, add new programs that can improve people's cognition and perspective; third, introduce excellent foreign works and programs.
She also has to create at least one traffic-generating program for each channel and broadcast it at different time periods, so that the audience can feel the happiness of having difficulty making choices.
With the general direction in mind, An Zhixia buried her head in writing a detailed plan, working at her desk until the early morning. She looked at the densely written letter paper that almost filled up the original copy, and felt a great sense of accomplishment. The entertainment industry is a highly profitable industry, so let Xia Hua take off in R and H countries first!
(End of this chapter)
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