Chapter 1406
Now, the factory has added another production line and is in intensive production, but the supply is still in short supply.
"Although the sales of the previous three-piece washing and care set were very good abroad, the domestic sales were average, so I didn't really have high hopes for skin care products, but I didn't expect the response to be so good. Boss Xu, As expected of you!"
Xu Wanning smiled and said, "It's my fault that I didn't research the market at the beginning."
With foreign purchasing power and consumption power, I don't think it is expensive. It can be regarded as a low-priced product, but its effect is not weaker than those of big brands, so sales volume is naturally high.
But in China, with such high prices, it’s not that many people can’t afford it, they just think it’s completely unnecessary.
There are cheap and easy-to-use brands that can replace shampoo. Although shower gel is easy to use, the price-performance ratio is not as good as soap that costs 50 cents a piece, and the consumption is still low.
There is currently no substitute for the conditioner, so I can barely sell it.
But skin care products are different. Although the price is not cheap, more than twice as much as a three-piece skin care set, these are things that are applied to the face.
When you apply it on your face, the effect is not immediate, but you can always see it if you keep using it. However, the effect of the three-piece cleansing and care set is difficult to detect at first glance.
Now that the economic situation of Chinese people has improved, more and more people are willing to spend money on themselves.
Especially the slogan in the advertisement, insist on using Qingxin brand skin care products and restore your original beauty, is really brainwashing.
Skin care products are actually very useful.
Xu Wanning is not a businessman who is blind to money. She has her own bottom line.
It is true that the price of Qingxin brand skin care products is not cheap, but she uses real and good products. If you insist on using them, you can really see the results.
Moreover, this persistence does not only last for half a year, but can produce results within half a month at most.
Although the advertising slogan is exaggerated, Xu Wanning has a clear conscience.
"We have such a large population in China. Apart from gay men, children, the elderly, and people who are really financially strapped, the number of people who can afford and are willing to spend money to buy skin care products is at least tens of thousands. We The current sales volume is just over 10,000, and it has not yet reached its real peak. “
The real peak should be in a few days.
The first batch of people who bought Qingxin brand skin care products and continued to use them could already see subtle changes on their faces.
Through word of mouth, sales of skin care products will surely reach another peak.
Hearing Xu Wanning say this, Boss Yu felt confident.
"You mean, I can still increase production."
"There's no need to specifically increase production, just maintain the status quo."
Boss Yu frowned, "What if someone can't buy the goods?"
Xu Wanning said with a smile: "The market Does Boss Yu understand the relationship between supply and demand? If consumers can buy it anytime they want, to some extent, the appeal of our skin care products will also be weakened. "
Although the purchase needs to wait, it will. A certain amount of consumers will be lost, but these people do not really want to buy.
And they are not really hunger marketing, they are just maintaining the status quo production.
Boss Yu still felt that Xu Wanning was wrong and should increase production and take the opportunity to sell more.
This man's own ideas are right, but his greatest advantage is that he listens to advice rather than being stubborn.
Although he felt that his idea was correct, every decision Xu Wanning made brought huge benefits, so he decided to listen to Xu Wanning.
"Boss Xu, actually I came to you specifically this time for another matter."
"Say."
"Our skin care products have become famous. Isn't it time to research new products?"
"Research new products?" Boss Yu
nodded hurriedly: "That's right! Just like a food factory, when the market for a food is opened, it's time for us to take the next step."
, Boss Yu saw a lot of money waving at him, and he couldn't wait to take the next step.
Xu Wanning picked up the teacup on the table, put it to her lips and took a sip. Under the nervous eyes of Boss Yu and Third Sister Yang, she said slowly: "There are no plans to develop new products for the time being." For
at least two years. In the meantime, she does not plan to work on the research and development of skin care products.
Boss Yu was stunned, obviously he didn't expect Xu Wanning to refuse so completely.
"Why?" Boss Yu asked incomprehensively: "Boss Xu, you must not know how much money we made from this batch of skin care products!"
The profit of skin care products is at least half, and tens of thousands of sets of skin care products have been sold so far. Apart from the cost of skin care product materials themselves, the cost of developing production lines and other expenses, the net profit of a set of skin care products is at least one-third.
This means that in just over 20 days, these tens of thousands of sets of skin care products alone can earn more than 400,000 yuan.
According to the agreement signed at that time, Xu Wanning could get more than 100,000 from 30%.
This is much better than the hard work she earned by opening a restaurant.
"If we add new products, wouldn't we make more and more money?"
How can anyone push the money out?
And this money is clean money collected through legal channels. Why would Boss Xu disagree?
Boss Yu was puzzled.
Xu Wanning said slowly: "Boss Yu, doing business is the same as being a human being. The most important thing is to be down-to-earth. Don't take too big steps, otherwise
you will easily get injured." "I only want to ask you a question now. Don't hesitate. Tell me straightforwardly, do you want to fish for the big fish in the long run and turn the factory you run into a time-honored brand with a history of dozens or even hundreds of years, or do you just want to make quick money? "
"Of course you want to run it into a time-honored brand! Boss Xu, what you mean by asking is..."
"I can tell you clearly that the formula of our Qingxin brand skin care products will not be imitated by other peers for at least five years, although it is inevitable that some people will imitate it. They make skin care products in the same way, but in terms of effectiveness, they are definitely not as good as ours. In this way, won’t our reputation be firmly established?”
"When consumers have completely accepted our existing products, we will then develop new products without even advertising. Consumers will choose us without hesitation."
"If we pursue our victory now and immediately develop new products, we will not even need to advertise." Although the product can make quick money, our reputation cannot be established, and our wish to become a time-honored brand is doomed to fail. "
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