At the garment factory.
Equipment and management personnel are in place.
Meng Zhen's autumn and winter clothing design draft has also been completed.
The workshop began to engage in intensive production.
The remaining problem is to solve the sales channels.
Once the goods are produced, there must be reliable channels to sell them.
And if you want to create a brand, you have to cooperate with a series of brand promotion plans.
In terms of channels,
When Meng Zhen had previously cooperated with Friendship Mall, they had agreed to reserve several rental spaces for her in the clothing area.
Now that the garment factory has been taken over by her, the reserved position has been given to the garment factory.
Friendship Mall has stores across the country.
Meng Zhen maintains a good relationship with the mall manager in Donglin.
After the introduction, we established contact with the mall managers in the northern region.
Meng Zhen wants to open up market channels in the northern region.
You have to visit several important cities in the north in person.
Liu Yuzhou was naturally reluctant to let his daughter-in-law go on a business trip for the first time.
If his uncle Ye Shen hadn't been along, he would have been extremely worried about his wife going out.
The thought of not being able to see my wife for two weeks.
The night before leaving, the man was particularly crazy
He pushed his wife back and forth.
Meng Zhen felt like a small boat drifting with the current.
After being swept up to the top by the wind and waves,
After a while, it sank to the bottom of the waves.
Swaying to the rhythm,
There were flashes of white light in my mind.
Finally, Meng Zhen said a lot of embarrassing words in a coquettish voice.
The man forced himself to withdraw.
The cool and relaxed feeling of the past two weeks was replenished in this one night.
north.
Ye Shen has been exposed to a business environment since he was a child.
Meng Zhen later came into contact with many brands and accumulated rich negotiation experience.
When doing business, drinking and giving gifts are naturally indispensable.
Ye Shen prides himself on knowing the tricks of the business world well.
Unexpectedly, every time Meng Zhen arrived at a place, he would hire several beautiful and wanton lesbians with high salaries.
I don't want decent women, I only want those who are full of worldly smell.
The interview question was actually about drinking.
Although he was puzzled by Meng Zhen's behavior, he didn't think too deeply about it.
Until Meng Zhen took the beautiful female comrades to meet future partners.
At the wine table, with beautiful women accompanying her, she drinks generously.
Everyone chatted and laughed, and happily finalized the cooperation.
Because Chen Wenbing, the manager of Donglin Friendship Shopping Mall, introduced Meng Zhen in advance, everyone knew that Meng Zhen was married.
His uncle Ye Shen was also with him.
No one dared to take advantage of her.
But being a man, that's all.
Before leaving, he took a few female comrades with him from the table.
Only then did Ye Shen understand Meng Zhen's purpose of recruiting beautiful female comrades.
My feelings towards my nephew's wife changed from admiration to worship.
I didn't expect that the other person's business negotiation skills were even more sophisticated than his.
The two of them traveled to several major cities in the north in two weeks.
The sales channels of several shopping malls have basically been opened up.
The next step is to promote the garment factory’s clothing brand.
In order to make the garment factory "Mou Yi Ku" famous across the country, Meng Zhen formulated a three-stage promotion plan.
The three stages are: before the clothing is launched, during hot sales and after sales.
Before listing.
Unify promotional materials across all sales channels to create a sense of customer anticipation.
Take Donglin Friendship Shopping Mall as an example.
A large promotional poster is hung somewhere in the clothing area.
The brand name "UNIQI" is written in the middle of the poster.
Then the brand slogan is played below:
For comfortable outfits and a pleasant life, wear UNIQRA.
Because I am afraid that passers-by may not understand quickly,
Therefore, the slogans were modified to be more direct and catchy according to the characteristics of the times.
Below the slogan, there are pictures of models wearing the clothes, of course, they are all clothing styles that will be launched soon.
The huge promotional posters were hung in the Friendship Shopping Mall.
It is also hung at bus stops and street centers.
You can see it every day when you take the bus, walk, or buy groceries.
You can see huge advertisements for "UNIQRO" everywhere you go!
It immediately attracted the attention of the entire city!
"Uniform? What is this?"
"Oh, so it sells clothes."
"Hey, the people in these pictures are wearing nice clothes. Could they be wearing clothes from this brand?"
"I need to buy clothes for winter, so why not go to the store and take a look at this brand of clothes."
"Let's go, let's go and see the fun together!"
The address where the clothes are sold is below the poster: clothing area on the third floor of Friendship Shopping Mall.
So "Uniqku" successfully attracted the first wave of customers.
As a result, Friendship Mall also became popular.
Of course, Meng Zhen also put in a lot of effort to hang huge advertisements on the streets and bus stops.
In this era, there was no concept of advertising space.
Meng Zhen found the relevant department and put forward his own ideas.
At first, the leaders were very opposed: "What? Hanging posters?"
"This street is public property and must not be used for private purposes."
"No! Absolutely not! Not allowed!"
Meng Zhen had already anticipated being rejected, and then he began to lobby.
"You see, the economic base determines the superstructure."
"Your department receives financial allocations every year, but it doesn't contribute anything to the treasury."
"If my plan can help you generate millions, tens of millions, or even hundreds of millions of dollars in benefits every year..."
"Think about it..."
The other person's eyes gradually became hesitant from the initial firmness.
This chapter is not over yet, please click on the next page to continue reading!
Continue read on readnovelmtl.com
