The best advertising space on Central Street only costs ten dollars a month.
Moreover, as an old customer of advertising space, Meng Zhen signed a contract that stipulated no price increase for twenty years.
Hehe, when I think about the speed of inflation in the future,
At the price of ten dollars, it’s a free gift!
If this method is followed, Meng Zhen is sure that the method of charging for advertising space will definitely be popularized in other cities.
She directly sent people to several important cities to keep an eye on them.
Once the relevant policies are released, long-term contracts will be signed immediately and a large amount of advertising space will be stockpiled for a long time.
After the first wave of advertising, almost all the citizens in Donglin City knew about the clothing brand "UNIQI".
The second stage of brand promotion is the period from opening to hot sales.
Meng Zhen contacted several newspapers and local TV stations.
On the opening day of "UNIQU", the popularity of the store was reported.
The content of the report is all public relations techniques of later generations.
First, here's a headline that's a bit shocking: "How comfortable are these clothes that 500,000 people are fighting over?"
The first part describes the hot sales scene of XX clothing brand.
Half a million people were on a shopping spree.
Then we started to popularize the origin of the brand and package it with positive brand value.
For example, let people all over the country wear comfortable clothes.
Then he praised the quality of the brand's clothing.
How special the design is.
How to wear it comfortably.
After the final praise, we began to imagine the future development direction of the brand.
Use similar public relations techniques and get more newspapers to report on it.
It would be best if the local newspapers in several major cities worked together at the same time, the effect would be absolutely sensational.
The opening period has finally arrived.
The clothing area of Friendship Mall has also been newly renovated.
And completed the investment promotion in the whole country,
It has attracted many clothing manufacturers to settle in.
Meng Zhen optimized many details for the mall.
For example, you can provide a business tour at the entrance.
What types of goods are sold on each floor and what brands are available?
After everything is ready,
The mall and "UNIQIU" both opened at the same time with great fanfare!
Because of Meng Zhen,
Friendship Shopping Mall specially designated a core area for "Uniqlo".
Every customer sees the "UNIQRO" advertisement at first sight when they enter the store.
And there are also various road guides.
Guide customers who have just entered the store how to get to "UNIQIRUS".
Customers and reporters from various newspapers who have been looking forward to it for a long time,
Many people came to visit the store.
First, walk into the store area of "UNIQIU".
There is a large display stand in front of you.
The plastic models on the stage are dressed differently, but they are all very high-end and elegant!
Below the stage is a row of shelves displaying various items worn by the models.
Each item has a corresponding logo.
The styles, materials, sizes and prices are clearly marked.
At first glance, the colors of each item are very low-key and tend to be large.
But after matching it with the upper body, the color combination looks comfortable and very high-end.
People are discussing several coats:
"Hey, what material is this? It feels so furry and comfortable!"
"Doesn't this have a tag? It says something like polar fleece, and it's made of polyester."
"Wow, the price is quite cheap, I can buy a coat for only twenty dollars!"
"Then what is this white diamond-patterned jacket?"
"Why do the clothes have to be turned into little cubes?"
Meng Zhen set up display signs next to the hot-selling products to introduce them.
Everyone looked over and saw that it was clearly explained:
Diamond down jacket, filling volume 95g,
The diamond design is to prevent the down in the clothes from running around.
This results in uneven distribution and poor warmth retention.
The jacket has a very good warmth-keeping effect above -5 degrees Celsius.
"Oh, so that's what happened!"
"This down jacket is so light, can it keep me warm?"
"Just try it and you'll know!"
People habitually turned around to look for the salesperson.
Not found.
I turned around and saw a row of fitting rooms in the store.
It turns out that customers can try on clothes at will in the fitting room.
There were two staff members at the door of the fitting room.
Each person can only try on three pieces of clothing at a time, and someone will count the number of clothes the customer brings in when they enter.
When you come out, you must return three items.
This is the first time we have seen this kind of store, and we are all very curious.
He took the clothes and tried them on eagerly.
There was soon a long line forming in front of the fitting room.
There are no salespeople in the store, but in order to prevent people from stealing clothes,
There are plainclothes staff mixed in with the customers and patrol constantly.
There were also a few staff members organizing the shelves.
Several reporters who came to interview were shocked by the bustling scene in the store.
Meng Zhen and Ye Shen are specifically responsible for receiving reporters.
As the brand leader and chief designer, Meng Zhen
The founding process and brand characteristics of "UNIQRO" were introduced to reporters.
"'UNIQIU' was co-founded by Mr. Ye and I with the original intention of providing affordable and comfortable clothing experience for the people."
"As you can see, all our clothing styles are simple in design and the color scheme is mainly earth tones."
“Abandon complicated patterns and designs and return to the essence of clothing.”
"All the fabrics we use are developed by our own textile mills and are comfortable, lightweight and warm."
"For example, this fleece jacket is windproof and rainproof on the outside, and the fiber fleece material on the inside can slow down heat loss."
"And this fleece and down jacket with a zip-up hood and a clean, elegant cut."
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