So I thought I should first have a drink with the steward of a wealthy family in the county town, and also let them try our family's canned fruit and fruit wine.
In that case, they would naturally mention it to their master when they returned, or perhaps buy a jar for them to try.
This amount of money is nothing to them; if they really please the master, they will be rewarded with much more.
Besides, those managers can get these things reimbursed by the company account when they buy them outside, which only benefits them and doesn't harm them, so they're definitely willing to do it.
Upon hearing this, Xu Han countered, "Can you hire those managers? If you can, then go ahead and do it. I'll reimburse you for all the expenses."
Li Wen smiled with a hint of pride, "We were able to invite them. During this period, when our family's mountain produce shop opened, quite a few stewards from various households came to buy things."
I had already built good relationships with them as you instructed, and even signed agreements with a few, though not many. They preferred to buy directly from the shops, saying it was more convenient that way.
However, I get along quite well with those in charge; they're willing to come just to get to drink good wine.
"Okay, then go ahead and do it. It's best to finalize it before opening."
If all else fails, you could send them some samples of canned fruit. Large cans aren't feasible, but one-pound portions are definitely possible.
Upon hearing this, Li Wen rubbed his hands excitedly. "Don't worry, Madam, I will definitely handle this matter well."
Lu Chuan, who was standing to the side, didn't have any objections. He didn't like to get involved in the family business. He let his wife make the decisions. He was only responsible for running errands and following Xu Han around. He didn't care about anything else.
Li Wen's idea was indeed good. Just as he said, they didn't have any connections with wealthy families in the county town. If they could build good relationships with them in the future, it would be easier to get things done.
Besides, a pound can of fruit isn't much. It contains both fruit and water, and it'll be gone in two bites. Xu Han can afford to give this as a gift.
If you want to sell products, how can you promote them if you're unwilling to invest some capital? Give away wine, anyway, there aren't many big spenders in the county.
As for fruit wine, forget it. I'll just let them try it at most, but there's no way I'll send it as a gift.
A pound can of fruit doesn't cost much at cost; the main expense is the sugar and the can. The fruit itself doesn't really cost anything.
Fruit wine is a different story. The wine used to soak fruit is all sweet potato wine brewed by Xu Han herself, and it's not cheap.
It takes four to five pounds of sweet potatoes to brew one pound of wine. Although sweet potatoes are not expensive and the cost is only three coins, it takes a lot of work!
Moreover, it's an exclusive craft that can't be sold anywhere else, so the price won't be too low in the future.
The ordinary yellow wine that Lu Chuan bought before cost 20 wen per jin, and better wines were even more expensive.
The Taoist priest once said that the wine he drank in the capital cost ten taels of silver a pot, but it was not as good as the sweet potato wine he drank.
Of course, Xu Han will not be sold at such a high price; if it were too expensive, ordinary people would not be able to afford it.
If we rely entirely on the upper class to buy, how many products can we actually sell? It would be better to lower the price and let more people try it.
This price was agreed upon with the Taoist priest and the others beforehand at home.
For the initial pricing, Xu Han planned to sell a one-jin (500g) wine jar for 320 wen, and if customers brought their own wine jars, the price would be reduced by 20 wen, making it 300 wen per jar.
Two-jin (1 kg) bottles cost 620 wen, three-jin (1.5 kg) bottles cost 920 wen, and so on. The price is not reduced; it's just the price of one wine jar less. After all, we are the exclusive distributor.
Of course, if you buy more, you can get a small discount or round down the price. You can't be too rigid in business, or you won't last long.
Canned goods are more expensive, costing 500 wen for a pound, 1 tael of silver for a two-pound can, and so on, without negotiating the price.
The main advantage is that it's easy to calculate the accounts; you can just say the price based on how many jars you sell, which saves time.
This amount of money is not cheap for ordinary people, but it's nothing to the wealthy.
This price even allows those who aren't particularly wealthy but live better than the average person to try it.
We can't rely entirely on this one path. Xu Han plans to go with Lu Chuan to personally deliver a few jars of fruit to our county magistrate when the shop is about to open in a few days, so that he can taste them and also get closer to us.
After all this time, Xu Han and the county magistrate had not actually met. Previously, the Taoist priest had handled all the matters, and she had not had the opportunity to meet him.
The county magistrate is the highest-ranking official in the county. If you can get along well with him, things will be much easier to do in the future.
If all else fails, Xu Han can simply give him something different to please him. Surely no official wouldn't want to have a good record!
I previously gave the Taoist priest a method for composting manure. Besides that, many modern planting methods did not exist in ancient times, such as intercropping.
She would just give a few pointers, and let the magistrate figure out the rest himself; she had no intention of getting involved.
In this ancient era where imperial power was paramount, Xu Han had no desire to stand out. Living a quiet and peaceful life was far better than anything else.
After finalizing the plan, Xu Han also mentioned the pricing for the canned fruit and fruit wine to them.
The fruit wine is priced 300 yuan more per pound than the sweet potato wine, which is indeed expensive. Ordinary people would have to think twice before buying it.
However, fruit wine is not very common, and most of the people who drink it are women. They don't drink much, but they can afford it.
Li Wen and Ju Xiang had no problem with the pricing; in fact, they thought it was a bit low.
Xu Han comforted her, "We're just a small county town, there aren't many truly wealthy people here, so this price is acceptable."
When that day comes, if you two become capable enough to sell our family's products in the capital, the price will definitely be higher than it is now.
Right now, our main focus is on building our brand and establishing our products. We're not in a rush for anything else; we'll take it one step at a time. That day will come eventually.
The two fell silent upon hearing this. Xu Han waved her hand, telling them to go ahead and get busy.
…………
The next day, Li Wen began to take action, first preparing everything needed for the opening.
Then he invited several close butlers from wealthy households to drink together. Some accepted out of courtesy, while others did not come.
But that doesn't matter. Xu Han didn't expect them all to come. He just wanted to take this opportunity to promote the reputation of his canned fruit, fruit wine, and sweet potato wine.
The items are all good, but they need to be appreciated by discerning people.
In this era, most wealthy families in the county town had some dealings with each other. Within a few days, these things would gradually spread among them, and then Xu Han wouldn't have to worry about selling them.
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