It's important to know that old Jack has a wide network of connections in Bordeaux. If he could acquire more vineyards from struggling estate owners, it would undoubtedly provide them with much-needed assistance.
This is a timely help, and I believe no one would object to it.
However, if one were to so ostentatiously purchase large vineyards in other grape-producing regions, it would be tantamount to snatching food directly from the local estate owners, and could easily lead to financial ruin.
In many ways, growing grapes is like relying on the weather, full of uncertainty and risk.
This business is highly susceptible to the whims of nature: weather conditions, temperature changes, seasonal transitions, and pest infestations can all have a significant impact on it.
In cases of exceptionally fierce market competition, there may even be acts of sabotage, such as malicious poisoning.
As the saying goes, "the business world is like a battlefield." For those engaged in business activities, it is essential to remain vigilant at all times and be prepared to face various challenges.
Old Jack's recent mood is like that of someone who has encountered their first love; he's incredibly excited.
Especially after drinking the homemade wine that Miss Song gave him, he was no longer worried that the couple was just fooling around.
The wines they make for their own use are of a higher quality than those made by winemakers with decades of experience.
Although the technique wasn't very professional, the taste was quite unique.
Old Jack knew very well that in many cases, technical difficulties could be easily mastered by consulting with professional teachers, but for an outsider like Song Ziqing to be able to brew wine that tasted even better than that of professionals was purely a matter of exceptional talent.
If Song Ziqing only needs to spend one week each year in France to produce a batch of wine, then this batch of wine will undoubtedly become a treasured collection under their wine brand, Starry Night Wines, and these wines can only be given as gifts and will absolutely not be sold to the public.
When Old Jack told Song Ziqing about his idea, she was stunned on the spot because she never thought that Old Jack would have such a keen sales mind.
Coming to her senses, her face lit up with surprise and delight, her eyes sparkling with admiration. She nodded vigorously without hesitation and exclaimed excitedly, "My God, Jack, you are so brilliant! Your plan is absolutely mind-blowing!"
From this day forward, the wines I have meticulously crafted will only be given away as gifts. Whether they are beloved family and friends or close business partners with whom we have a deep and cooperative relationship, everyone will receive a share. However, I will absolutely not sell them!
At this moment, Lin Chengyu, who was standing to the side, witnessed the wonderful exchange of ideas between the two and suddenly felt his eyes light up, and sparks of inspiration flew everywhere.
Unable to contain his joy, he enthusiastically interjected, "In my opinion, we might as well buy more estates in Europe and America, where grapes are suitable for growing."
In this way, the wines produced by each estate can be clearly classified into different levels, and their prices will naturally fluctuate according to the differences in level.
Wines from Bordeaux must be positioned as top-tier vintages, and the price must not be set too low. Even if sales decrease slightly, we must never sell them at a bargain price!
After all, wine is a precious commodity that improves with age and increases in value! Therefore, stocking up on a moderate amount of wine is a form of indirect financial management.
Old Jack's eyes flashed with admiration upon hearing Lin Chengyu's words.
“That’s a good idea, but we still need to carefully consider factors such as climate, soil and planting techniques in different regions to ensure that we can produce high-quality wines.”
Song Ziqing nodded in agreement.
"That's right. We can't just look at the immediate benefits; we also need to consider long-term development."
Lin Chengyu continued, "In addition, we can invite some well-known wine experts to guide our winemaking process and improve the quality and taste of our wines."
Old Jack nodded slightly in agreement: "Yes, that's a brilliant idea! Besides, we might as well try participating in various international wine exhibitions and related competitions. This would effectively enhance the influence of our own brand!"
It's especially worth mentioning that the upcoming Paris Agricultural Products Grand Prix is a fantastic opportunity!
Our carefully crafted Starry Night Wine is fully capable of competing. If we are fortunate enough to achieve a good ranking, then our brand will truly be a success!
Back in the day, we always competed under the name of a winery, but from now on, we must treat our wines as independent brands and work hard to build them!
Therefore, you absolutely cannot miss out on these highly professional industry competitions in the future!
After all, only through the authoritative appraisal and evaluation of industry experts, and with their help in promotion and publicity, can a truly convincing brand be established!
As the discussion deepened, the three became increasingly enthusiastic and excited, as if they could already behold the dazzling and promising future of Starry Wines beckoning to them!
The Paris Agricultural Grand Prix is a world-renowned wine competition, established in 1870 and held annually. It is an official competition organized by the French Ministry of Agriculture and Fisheries.
The competition is entirely under national supervision, possessing supreme fairness and authority, and its impartiality and rigor have earned global recognition and respect.
Besides the well-known wine competitions, the Paris Agricultural Competition also includes entries for edible oils, seafood, poultry, eggs, and more.
Olive oil, an indispensable part of the French diet and considered liquid gold, is a key component of the competition.
If they have more estates in France in the future, they can't possibly plant grapes on all of them. They can also plant some olives, rapeseed, and other grains and fruits.
These can be managed gradually, and a standardized management and experience can be developed. In the future, they can also participate in the Paris agricultural product competition.
Song Ziqing and Lin Chengyu exchanged a glance, and they already had a plan in mind.
"Next, we will not only expand the scale of the vineyard, but also introduce other agricultural products," Song Ziqing said.
“That’s right, we can gradually achieve diversified operations,” Lin Chengyu added. “At the same time, we must also focus on quality and brand building, and strive to achieve good results in various competitions.”
Old Jack nodded, a hint of excitement flashing in his eyes. "Then let's work together to create a world-class agricultural product brand!"
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