The supermarket covers an area of 40,000 square meters and has two floors, divided into 8 different areas, including fruits and vegetables, meat, daily necessities, beverages, dairy products, puffed food, and crops. There is also a children's play area. The second floor is equipped with home appliances and sports equipment areas that are in line with this era.
Outside the supermarket, people and vehicles are separated by dividing 7,500 square meters into 500 parking spaces, and the remaining 2,500 square meters are designed with multiple pedestrian passages.
The supermarket provides door-to-door delivery. As long as you spend more than 1,000 yuan in the supermarket, the supermarket will arrange for a driver to deliver the goods to your door.
Huo Qiqi put a lot of thought into ensuring that her first Lingqiqi large-scale chain supermarket would be a huge success.
Five days before the supermarket opened, a considerable amount of money was spent on publishing the opening information of Lingqiqi Supermarket in major Hong Kong newspapers. The report also emphasized that 100,000 opening coupons would be distributed at the supermarket entrance three days before the opening, and every adult could receive one. On the opening day, everyone with the opening coupon could receive five free eggs.
For ordinary people, an egg is a very precious thing. In the mainland, an egg costs about 6 cents, and in Hong Kong the price is higher, about 30 cents. The supermarket gave away 500,000 eggs, with a total cost of 150,000.
Although Hong Kong residents generally have a relatively high standard of living, how many ordinary people wouldn't be tempted to receive five eggs for free? Therefore, many people are looking forward to the supermarket sending out opening coupons as soon as possible, especially families with large families.
Not only did the newspaper mention that people could get eggs by using the opening coupons, it also emphasized that people could participate in the lottery if they spent a certain amount of money on the day.
Spending over 1,000 yuan will earn you three entries into the lucky draw.
If you spend 500 to 1,000 yuan, you can enter the lottery twice.
Spending between 100 and 500 yuan will earn you a chance to participate in the lucky draw.
There are two first prizes, each worth 50,000 Hong Kong dollars.
There are 6 second-place prizes, each worth 2,000 Hong Kong dollars.
There are 9 third prize winners, each of whom will be awarded 9 watches, with each watch worth 500 Hong Kong dollars.
There are 1,000 excellent prizes, and each ticket is rewarded with 10 kilograms of rice.
Huo Qiqi's series of activities fully mobilized the enthusiasm of Hong Kong people.
The store was packed with people on the opening day, and Lingqiqi Security Company deployed 200 personnel to maintain order. Although many people were there to receive free eggs, many people were still tempted to go inside the two-story, super-large supermarket, which was decorated in a simple yet sophisticated way.
After entering the supermarket, everyone felt that the trip was worthwhile. The shelves were filled with all kinds of items, which were dazzling and overwhelming. In addition, the smiling service of the supermarket staff made customers feel very comfortable, so everyone was happy to buy some things. Isn’t there a lottery?
Zhang Laoer is an ordinary office worker. He also saw the report about the supermarket opening. He originally came to get free eggs, but when he entered the supermarket, he liked a nice electric fan because his son always complained that the house was too hot.
After looking at the prices, he was reluctant to buy the items because they were a bit expensive. However, the supermarket staff was still very enthusiastic and let him try them out. After trying them out, Zhang Laoer found them to be really good. So he gritted his teeth and spent 260 yuan to buy two, one for his son's room and the other for his room with his wife. In an era when the average person only made around 3,000 yuan a month, buying two appliances for 260 yuan was a very generous amount.
After paying the money, Zhang Laoer was led to the lottery area by the supermarket staff. Standing in the lottery queue, Zhang Laoer wanted to leave because there were too many people in front of him, at least 200 people. Fortunately, the staff in charge of the lottery were quick and efficient, so he shouldn't have to wait too long.
"I won! That's great! I won a second prize." Zhang Laoer, who was originally drowsy, was awakened by the cheers of a middle-aged woman who won the prize. He was startled and suddenly became energetic.
Seeing a brand new bicycle being taken away by the winner, the people waiting for the lottery were deeply excited. Everyone wanted to get their turn as soon as possible and win the grand prize.
Since the first second prize was drawn by the middle-aged woman, more and more people have won prizes, including third prizes, second prizes, and many excellent prizes. However, no one has claimed the first prize.
The two men standing behind Zhang Laoer were complaining.
"Brother Wu, you said that hundreds of people didn't win the first prize. Is it possible that the first prize was hidden by the supermarket? There is no first prize in the lottery box at all?"
"Li Laosi, I think your analysis is correct. The supermarket definitely didn't put the first prize in the lottery box. It's a motorcycle worth 50,000 yuan. If I won it, I would be so happy that I wouldn't sleep for three days and three nights."
Just when Zhang Laoer agreed with what the two said, it was his turn to draw the lottery.
The moment Zhang Laoer received the lottery ticket, his hands were shaking a little. Encouraged by the staff, he finally opened the ticket. When he saw the words on it, he was stunned. The staff looked at Zhang Laoer standing there in a daze and patiently called out to him several times. Zhang Laoer finally came to his senses and shouted to everyone present: "I won the first prize. I finally have a motorcycle. Thank you supermarket, thank you Lingqiqi Group."
Zhang Laoer, who was pushing a motorcycle, didn't know how he walked out of the supermarket.
The scene became completely lively now. It turned out that there really was a first prize, and there really was a motorcycle.
Those customers who were still hesitating whether to buy more things once again rushed into the supermarket purchasing area.
Huo Qiqi and many other senior executives of the group, who were sitting in the office on the second floor, saw the booming scene in the supermarket and gave Liu De a thumbs up.
"Liu De, you guys did a great job. The supermarket has gained a lot of fame this time. Thank you for your hard work, Vice President Liu De."
Liu De didn't expect that the first opening would be so popular. Now he has more confidence in the development of the chain supermarket. You know, Huo Qiqi has also prepared many promotional plans for the supermarket.
At 9 o'clock in the evening, the profit of the supermarket on the first day of opening was calculated. The number of visitors on the first day reached more than 100,000, the turnover reached more than 50 million, the net profit was more than 15 million, and the net profit reached 30%.
After Huo Qiqi took a look at the turnover and net profit, she told the store manager to run the supermarket well and left with everyone.
The next day, the Hong Kong Daily published a report, making Huo Qiqi a hot topic in Hong Kong again.
Lingqiqi Supermarket opened to great success, with a single-day revenue of over 50 million, the highest in Hong Kong.
"Master, should we do something? Huo Qiqi is overreaching. Isn't she afraid of offending you?"
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