The most popular place in the north city during the Spring Festival holiday is not shopping malls or markets, but cinemas!
This year, a movie came out of nowhere and broke the box office record of Chinese movies in just less than ten days of release.
Wherever I go, people are talking about this movie.
"Spring Mountain"!
"Hey, did you see that movie?"
"I've seen it, the heroine is so beautiful."
"The plot is so touching. I cried during the breakup scene."
"Me too. Fortunately, they are together in the end."
…
"Hey, did you guys see it? That famous scene?"
"I saw it, and I plan to see it again."
…
This movie can be said to be a dark horse, and people in the industry used to be critical of it.
I didn’t expect it to become such a hit.
Facts have proved that people's yearning for beautiful emotions is very strong.
This is the first time that a domestic film has been able to portray the relationship between the male and female protagonists so sincerely and full of love.
There's even a kissing scene in it.
The older generation thinks this is "immoral", but young people don't think so.
They like movies like this, it's like opening up a new world.
It turns out that beautiful love is so fascinating, and it turns out that love can really make people cry and laugh.
Overnight, the female lead Xu Xia and the male lead Zhang Zhendong became household names.
They wore new and trendy clothes in the movies and became fashion trendsetters.
Young people want to imitate their dress.
It was at this time that the advertisement that Gu Chun placed on TV went online.
The advertisement is a feature film, in which Xu Xia and Zhang Zhendong wear clothes from the movie and have a sweet date.
The heroine got caught in the rain and her clothes and shoes were wet, so she ran into a clothing store called "Jianchun".
There are a wide variety of fashionable clothes hanging inside, several of which have been worn by the heroine in other scenes.
She told the male protagonist that this was the store where she often bought clothes.
They were warmly welcomed by the store clerk, put on their new coats, and walked out together...
The story is simple, but as a continuation of the movie, it allows people to see that the hero and heroine are still sweet and loving in the plot outside the movie.
It also tells people where to buy the same outfit as the heroine!
This is Gu Chun’s purpose.
Gu Dong was also present when this commercial was being filmed. She thought this segment would be edited into the movie, but she didn't expect it to be shown on TV in the end.
Chen Hejun had known Gu Chun's plan for a long time and could foresee the benefits this advertisement would bring.
"How much did it cost?"
At that time, few people advertised on TV, and if you wanted to be able to broadcast during prime time, the price should be quite high.
Gu Chun said with a sad heart: "I spent 200,000 yuan, and this plot is less than a minute!"
Although compared to the millions or tens of millions of dollars spent on advertising a day in later generations, 200,000 is already considered a small amount.
But this amount of money is not a small sum for Gu Chun.
Seeing her grinning, Chen Hejun said with a smile, "Don't feel bad, it's worth the money."
Not long after he said this, Gu Chun's store became really popular in the city.
The movie is released nationwide, so each of her branches is now packed with people.
I want to buy the same clothes for the male and female protagonists.
The situation at the Beicheng store was even more exaggerated. In less than two days, all the goods in the warehouse were cleared out.
Fortunately, Gu Chun now has his own factory, and he immediately worked overtime to replenish the stock in time.
The best-selling item is the long dress that the heroine wears when boarding the plane. The stylist also added a hat to the dress.
Even the hat was sold out.
It was at this time that this long skirt became a classic model of the "Jianchun" brand.
In the following ten years, people still often bought it.
Its designer is not Gu Chun, but Gu Zhenzhu!
She became the chief designer of the entire company and received a large bonus from Gu Chunfa.
People feel refreshed when good things happen to them. Gu Zhenzhu feels that this year has been full of good things for her.
I just got married and my career became a huge success.
He Ling went to the temple to pray and came back to tell her that the master said that Fang Huaiyuan was her benefactor.
Although she didn't believe these things, it was undoubtedly because of Fang Huaiyuan's support and encouragement that she regained her confidence in herself.
One day, inspiration suddenly hit me and I drew those design drawings.
She once heard Gu Chun say that meeting the right person will make her better and better.
Only today did she realize that this statement was true.
As for Fang Huaiyuan, he only felt proud of his wife's success and did not think it had anything to do with himself.
He was happy for Gu Zhenzhu and went home to cook a large table of dishes to celebrate for her.
On the other hand, Gu Chun was extremely busy.
I originally thought that the popularity of this movie would only last for a month at most, but I didn’t expect that after more than two months of release, people are still going to the cinema to watch it.
According to Gu Dong, some students in their class actually watched it ten times!
This shows young people's love for movies.
As a result, Gu Chun’s clothing store remained popular for a long time.
In some cities where she hasn't opened stores yet, customers will take the train to her store to buy clothes after seeing her advertisements.
Some young people even go to her store to buy two new sets of clothes before getting married, which has become a kind of ritual.
Her men's and women's clothing brands became an instant hit and are now well-known across the country.
Anyone who doesn’t buy the same set of clothes as the male and female protagonists will be despised.
Such success also surprised many people, and many people in the business world came to Gu Chun for advice.
After all, so far, she is the only one who has thought of investing in movies and using movies for advertising.
My dear, there is more to this chapter. Please click on the next page to continue reading. It will be even more exciting later!
Continue read on readnovelmtl.com
