Chapter 178 Current Situation
Zhao Qiaoyun nodded vigorously and looked at Su Tao with hope.
"The problem lies with the seasoning and sauce. The seasoning and sauce of Taochuanfang are specially formulated by me. They are not comparable to the sauces on ordinary noodles." Su Tao has always kept a trick up his sleeve to prevent the chef from betraying him.
The seasonings, sauces, and braising liquids used in the restaurant have always been made at home and used in the store. Therefore, when Lin Jie went to other restaurants, the taste was so different even though the ingredients and dishes were the same and the same person made them.
So that's how it was. Once Su Tao explained it, everyone suddenly understood. No wonder every time the seasonings and sauces ran out, Su Tao never let them buy more, but always brought them himself. It turned out that Su Tao made them himself.
"But why the taste is not as good as ours, but diners still choose them? I was wondering before, even if the dishes are the same as ours, there wouldn't be so few diners. Now I know, it's because of their prices." Su Tao analyzed slowly.
After everyone had a chat, he continued, "The reason why we have so few customers today is because they are offering an opening discount and the prices of their dishes are low. So even if the food isn't as good as ours, after weighing all the factors, customers still choose them."
"What should we do? Should we also lower the price?" Xu Lele said in panic.
"Boss Su, it's all my fault. I should have told you earlier..." Chen Gu lowered his head, shrugged his shoulders, clenched his fists, and said with a guilty look on his face.
"Chen Gu, what's wrong? It's not your fault." Su Tao saw that something was wrong with Chen Gu and said softly.
"No, I am responsible. In fact, someone from Shikefang found me privately a month ago and wanted me to go to their place, but I didn't agree. I should have told you at the time, so that you might pay attention and take precautions in advance. What I didn't expect was that they would go to find Lin Jie, and Lin Jie really..." Chen Gu's voice became smaller and smaller, and he was so guilty that he couldn't continue.
"It's okay. What's coming will come. I don't blame you." Su Tao patted Chen Gu's shoulder and said.
Chen Gu wiped away his tears and said, "What should we do now? Is it really as Lele said that the only option is to lower the price?" If you don't bargain, even if the dishes on the other side taste worse, the price is lower, so people are still willing to choose that side.
"Fighting a price war is not a correct approach. In the end it will only disrupt the market and hurt both sides." Su Tao said slowly.
If Taochuanfang just blindly follows suit and lowers its prices, then Shikefang will lower its prices even lower than Taochuanfang, and this cycle will repeat over and over again. In the end, it will be the merchants who lose out and the diners who benefit.
"What should we do? The price can't be lowered." Xu Lele said anxiously, stamping his feet.
Su Tao smiled and said, "It's not that prices can't be lowered, but they must be lowered strategically. And we can't just lower prices blindly."
Seeing Su Tao's calmness, Xu Lele said happily, "Sister Su, do you have a solution?"
Su Tao nodded at her, smiled and said, "Well, we'll close for the next two days..."
After listening to this, everyone nodded in praise and said, "Su Tao, you still have a solution. Let's do it this way."
"Thank you all for your hard work over the past two days!" Su Tao said with a smile.
"Sister Su, it's not hard for us. As long as we can defeat Shikefang, we are willing to work any hardship!" Xu Lele and others shouted loudly.
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