Chapter 180 Counterattack 2
Su Tao said calmly, "Then let me ask you, if I initially adjusted the price to the same as that of Shikefang, what would they do?"
"I guess they will lower the price a little more, but it will definitely be lower than ours." Zhao Qiaoyun said softly.
Su Tao glanced at her and nodded, saying, "Yes, they will lower the price again, and we will have to follow suit. Instead of that, I should lower the price to the lowest affordable level from the beginning. If we go any lower, we will lose money. Then they will have few choices. Either we lower the price to the same level as us, or we lower it below the price, in which case they will lose money. Either way, it's not good for them."
Su Tao stood up, poured a glass of water from the kettle beside him, took a sip to moisten his throat, and continued, "They've reduced their prices to the same level as us. For the same price, their taste can't compare to ours. Who do you think diners will like?"
"Then choose us!" Xu Lele answered quickly.
"If they lower the price below the current price, they will lose money. We can at least maintain the current price. In the long run, who do you think can last longer?" Su Tao said slowly.
Su Tao lowered the price to the lowest price. She did not lose money on the ingredients, but only lost money on labor, the monthly salary of the chef, waiter, and dishwasher.
If the price of Shikefang falls below the original price, the ingredients will suffer first of all, and then the labor cost will be added. I believe that the salary he gave to Lin Jie after poaching him must be no less than that of Taochuanfang, so the labor cost will be even higher, and the overall loss will be greater.
After hearing this, everyone suddenly realized and clapped their hands in praise, "Yes, Su Tao (Boss Su) still has the solution!"
Chen Gu drew inferences from one instance and said, "Besides, we're lowering the prices to promote a promotion for our old customers. Once they run out of money, we'll end the promotion and restore the original prices!"
Su Tao gave him an appreciative look.
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The next day, Shikefang
"Boss, we've done everything you said. The prices are even lower than those in Taochuanfang. The price list has been posted at the door." said the waiter Xiao Li.
Liu Hui nodded and said leisurely, "Okay, then we'll just sit and wait for the guests to arrive."
At noon, many customers came to the restaurant to eat after seeing the discounts offered by Shikefang.
After closing the shop in the evening, Liu Hui calculated the sales for the day and frowned, saying, "Why is it only this little?"
The waiter, Xiao Li, said hesitantly, "Today, there are indeed more customers than before the price adjustment, but not a lot."
"How could this happen? Our prices are obviously lower, even lower than the regular prices. Logically, all the customers should come to us, right?" Liu Hui was a little puzzled.
"Maybe some customers don't know that we have lowered the price yet. Let's publicize it more tomorrow and see how it goes in a few days." That was all Lin Jie could think of. After all, he was just a chef and his specialty was cooking.
"This is the only way for now." Liu Hui was a little discouraged.
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Taochuanfang
"Sister Su~Sister Su~" Xu Lele waved and shouted excitedly when she saw Su Tao coming.
"What's wrong? Why are you so happy?" Su Taoqian came over and asked with a smile.
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