Only then did Jiang Mingxin realize that Deng Jianguo was engaged in the foreign trade clothing business.
He has his own factory in Shenzhen with low production costs and special pattern-making masters. The patterns are sent to him by foreign customers and they are made by him. His main market is in Southeast Asia.
"Although foreign trade is profitable, domestic policies are getting better and better. It's frustrating to keep doing import and export business and have to flatter foreign customers. Furthermore, the profit margins from material selection and processing are low, so it's not a long-term solution."
Deng Jianguo may seem out of place, but when it comes to business, he becomes a different person.
"Sister-in-law, to be honest, I hope to establish my own clothing brand and carve out a niche in the domestic clothing market. But I have no idea how to do it."
After hearing his words, Jiang Mingxin nodded slightly. "Your idea is right. A brand is equivalent to a person's reputation. As long as the brand is established, people will recognize this brand and come to you specifically to buy."
"In addition to a resounding brand name, you also need several excellent designers, a solid quality control team, and excellent marketers."
These common sense are no longer secrets in later generations.
But for Deng Jianguo at the moment, it was golden advice.
"Everything else is easy, but good designers are hard to find. And when you say marketing staff... are you referring to sales?"
Jiang Mingxin gave him a brief introduction to marketing theory. "Marketing is not just about selling products, but also about developing sales channels, creating gimmicks, and attracting consumers."
"To give you the simplest example, if the idea I just came up with for Hongshengmin Restaurant were put into writing, it would be called a marketing plan, and the effect would be much better than just standing at the door and shouting."
"Yes, ever since we started marketing, the surrounding restaurants are no match for us." Han Ge couldn't help but interject.
Deng Jianguo seemed to have been enlightened, as if he understood, yet also as if he didn't understand.
"But I sell clothes, so a garden party is definitely not appropriate. How should I go about developing a marketing plan for this?"
Joni beside him was also thinking hard.
Jiang Mingxin stared at her for a long moment, then curled his lips slightly. "As long as a woman doesn't like beautiful clothes, as long as she chooses the right way to show them off, she'll naturally attract a large number of customers. You've probably heard of fashion shows, right?"
Qiao Ni said, "I know. It's just like how foreign models dress up and walk on the stage. I saw it in Hai City a few years ago! In recent years, we have also had it in Shenzhen, but it's too expensive to hold a show like this, and training models is a long process."
"It doesn't have to be that complicated. We don't need to hire models, and we don't need to rent a movie theater or a hotel. We can just find a busy neighborhood and set up a stage. As long as there's enough gimmicks, we won't have to worry about not having people watching."
Jiang Mingxin's words immediately aroused the curiosity of Deng Jianguo and Qiao Ni, and they chased her to ask what they should do specifically.
"How about this, you guys set up the stage, and I'll personally demonstrate it for you tomorrow!"
So, Deng Jianguo sent people to set up the stage the next day.
Moreover, the community is near Hongshengmin Restaurant and there is a vegetable market next to it, so it is very lively.
Following Jiang Mingxin's instructions, they also asked someone to write two banners and hang them on the stage.
"Mingrui Garment Factory's year-end promotion!"
"We sincerely invite handsome men and beautiful women to participate in the fashion show, and take home the exported fashions for free!"
It wasn’t the end of the story after it was hung up. Deng Jianguo personally led his employees to beat drums and gongs, shouting promotional terms and throwing sweet words at the same time.
How could the old men and women who love to take advantage of others miss this opportunity? They picked up all the candies and didn't leave. Driven by curiosity, they couldn't help but come forward to ask.
"Hey young man, what do you mean? If I participate in a fashion show, I can get free clothes. Is this true?"
Deng Jianguo cheerfully explained, "Of course it's genuine. Honestly! Look at that row of hangers on the stand! They're all filled with our factory's latest styles. Normally, they're exported, not sold domestically. But since it's the end of the year, the boss said he wanted to give us folks some benefits, so we organized this special event."
They felt relieved when they heard this, "But we don't know how to put on a fashion show!"
"It doesn't matter. As long as you have the courage to wear our factory's fashion and walk on the stage, no matter how well you walk, you can pick out a piece of clothing to take home for free!"
Upon hearing this, everyone became excited and eager to try it out.
But after all, this is a performance on stage, in front of so many people, most people don't dare to do it.
So a large group of people gathered around, but the person who dared to be the first to try it did not show up.
"If that's the case, I'll go up and try it."
Suddenly, a clear voice rang out among the crowd.
Everyone looked in the direction where the sound came from. It didn't matter what they saw, everyone was amazed.
"Wow, pretty girl!"
Jiang Mingxin wore a simple white short-sleeved sweater and a pair of dark blue jeans today, which could be easily matched with any outfit.
She volunteered to come on stage. Deng Jianguo was still nervous and lowered his voice to remind her, "Sister-in-law, just walk around for a while. Don't stay too long."
He was afraid that Xing Haodong would beat him up if he knew about it.
Jiang Mingxin saw through his thoughts at a glance and said with a smile, "Don't worry, I called him last night to report it. Look at how cowardly you are, are you afraid of him? I'm just walking the catwalk, not showing off my charm."
Of course, considering the people's ability to bear the pressure in that era, she did not intend to follow the kind of catwalk steps used in later generations.
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