In fact, he was a little disappointed with Xu Qinghe's proposal. He had been expecting some novel and unique product, but he didn't expect it to be just ordinary fermented bean curd. This made it difficult for him to give it a high evaluation.
Facing Director Zhang's questioning, Xu Qinghe remained unfazed. She patiently explained, "Director Zhang, this fermented bean curd is not like other fermented bean curds. Our oil-based fermented bean curd uses a special process, resulting in a rich aroma and delicate taste, completely different from the common sesame oil-based fermented bean curd on the market. We have strict requirements for the selection of tofu and the fermentation process, and our unique, secret recipe is not something that ordinary people can easily replicate."
"Besides, lard is precious and hard to come by these days, and sesame oil even requires coupons. For most families, oil and salt are both precious items, and occasionally being able to enjoy a delicacy made with sesame oil is a luxury. Don't you agree?"
Xu Qinghe's words reveal a profound insight into real life and also reveal the current situation of material scarcity in society.
Upon hearing this, Director Zhang fell into deep thought.
He originally planned to introduce new products from large factories in the provincial capital in order to enrich the factory's product line and improve the living standards of residents in the county, but he did not expect that the cooperation would suddenly change and the project was forced to be shelved.
Just when he was frowning about this matter, the appearance of Xu Qinghe seemed to open a new window for him. Although this idea sounded a bit far-fetched at first, after all, they had never been involved in the field of pickled products, and they were worried that no one would be interested in the product after it was launched on the market, and it would eventually become a laughing stock.
However, Xu Qinghe's proposal was right in front of him, providing him with a ready-made solution to the problems of new product development and production line expansion.
Although he still had concerns in his heart, Director Zhang's hesitation was not unreasonable.
Xu Qinghe had clearly anticipated Director Zhang's hesitation. She didn't rush him, but confidently continued, "Director Zhang, I completely understand your concerns, but I firmly believe that as long as we put our heart into it, this oil-fermented bean curd will be a hit. First, the tofu-making craftsmanship passed down from my grandmother has been tested by generations, and the quality of the tofu is naturally superior. Second, our oil-fermented bean curd has a unique flavor, unmatched on the market, and this is our core competitive advantage. Once customers try it, they're sure to become loyal fans. Finally, the oil we use can be recycled after soaking the fermented bean curd, making it ideal for cooking or as a dipping sauce. It's both environmentally friendly and economical. Furthermore, the glass bottles we use are not only beautiful and elegant, but can also be reused as storage containers, making them extremely cost-effective."
Xu Qinghe's words were like a rapid-fire cannon, clear and logical, and every word hit the point, forcing Director Zhang to re-examine this seemingly simple but potential cooperation proposal.
Finally, I have my own unique insights into the field of promotional sales - as long as we can attract the first batch of customers who are brave enough to try new things, the product backlog problem will naturally be solved.
In essence, this is about a deep-seated marketing strategy, and she has always been confident in this regard.
As long as Director Zhang agrees to cooperate, she is willing to shoulder the burden of marketing.
Director Zhang felt itchy inside at her words. Just hearing her description of this fermented bean curd, which can be used as both a side dish and a seasoning, made his mouth water, as if the unique flavor was already lingering on his tongue.
"So, specifically, how does your village plan to cooperate with our factory? Once we decide to start production, we may need to add workshops and recruit workers. It doesn't seem to directly involve the village's labor force, right?"
Director Zhang did not rush to make a promise, but instead raised a series of practical issues in detail, striving to clarify every detail of the cooperation.
Xu Qinghe caught the subtle change in Director Zhang's attitude and knew he was attracted, so her smile became even brighter. "The production of oil-cured bean curd will naturally be carried out in your factory. After all, the village's conditions are limited. We can't afford to purchase glass jars, let alone the advanced sealing technology used in the factory. Therefore, we plan to provide the factory with high-quality tofu raw materials. The village will set up a new tofu workshop specializing in producing oil-cured bean curd with different flavors based on the softness and hardness of tofu. At that time, we will selflessly share several secret recipes. You just need to follow the recipes, and we guarantee that the products produced will be indistinguishable from the samples I brought with me!"
"Hearing is believing, seeing is believing. Director Zhang, why not try it yourself!"
After saying that, she gently unscrewed the cap of the fermented bean curd bottle she brought, picked up a few small pieces with a slender bamboo stick, carefully placed them on a fresh lotus leaf, and invited Director Zhang to savor them carefully.
Director Zhang had already been aroused by this introduction and was full of curiosity and anticipation. The aroma of fermented bean curd filled his nose and he tasted them one by one without hesitation. He was instantly attracted by the layered and lingering taste.
Whether it is spicy, numbing, or garlicky, each flavor is unforgettable, as if a feast blooming on the taste buds.
Xu Qinghe's smile is filled with homely warmth and kindness. "This is not just a taste, it's like taking the warmth of home away with you. You can feel the familiarity and peace of mind anytime, anywhere."
Director Zhang's eyes gleamed with light. He imagined how satisfied and happy those travelers who were far away from home and had extremely high requirements for food would be if they could bring a bottle of fermented bean curd like this before embarking on their journey!
"There is no problem with the cooperation, but I must confirm that our cooperation needs to remain exclusive and the formula cannot be leaked to a third party."
Director Zhang knows very well that this craft itself is not complicated. Once the secret recipe is leaked, anyone can copy it, especially the clever housewives in the village, whose craftsmanship should not be underestimated.
Xu Qinghe readily accepted the offer. "Of course. Your factory is well-known, so subsequent marketing and cooperation matters are naturally your areas of expertise. We specialize in providing high-quality tofu ingredients, but it should be made clear that we still need to cooperate with the supply and marketing cooperatives for tofu. After all, various tofu dishes are an indispensable part of the dining table."
Director Zhang has no objection to this point, especially the mentioned Mao tofu. Although its unique flavor is accompanied by a strong smell, it is precisely its authentic charm. Once cooked, it can be transformed into an unparalleled delicacy.
Director Zhang thought about it and put forward his own request: "I also want to put forward a condition."
Xu Qinghe responded sincerely: "Please speak."
"The idea for this collaboration came from you. I hope you can personally participate in the initial stages and help us increase sales."
This undoubtedly put Xu Qinghe under the heavy responsibility of marketing, but she agreed without hesitation.
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