After leaving Quanjude, the family did not rush home, but instead went to the department store.
Although individual businesses have sprung up like mushrooms nowadays, the status of department stores is still there and they have a considerable flow of people.
Actually, there's nothing to buy at home. I came here today just to take the kids shopping. After all, I haven't spent much time with the kids in the past six months.
When I came across toys, I inevitably spent some money. This has become a routine and there is no fluctuation.
When they arrived at the home appliance section, Gu Mingjing was tempted by the TVs on the counter. "Why don't we buy a TV?"
Several families in the compound had bought the house, and many people went to see it. His daughter also ran to other people's houses every day during those days. If she had it herself, she wouldn't have to go to other people's houses to see it.
In fact, it’s not that they can’t afford a TV, but no one watches it on weekdays, so Jianshu didn’t think about it.
"Wait a little longer. I'm going to Suicheng during the summer vacation. There are many kinds of TVs there. I'll bring some back from there."
It's expensive to buy things here and you need a ticket. If she remembered correctly, there should have been color TVs back then.
It was getting late, so the family didn't continue shopping. They came out of the department store and got in the car to go home.
After having another roast duck dinner, Gu Yiyi was finally satisfied and even smiled when she went to sleep.
As soon as the New Year was over, Jianshu ran away to register for school. She had no choice but to eat meat every day during this period, and she really couldn't stand it. I really don't know how that man can be so energetic.
Things are going smoothly at work. After four years at Kyoto University, many of her current colleagues are her former teachers, and it is easy to get along with them.
The students at this time are also self-conscious, and their eager eyes in the classroom make Jianshu feel very accomplished, and teaching is also particularly worry-free.
After becoming a teacher, she had much more free time than when she was in school, and the store was also on track, so she didn't have to worry too much.
These days I've been busy recruiting and training new people.
After the factory got on track, the daily output increased greatly. The two stores now cannot consume all the output. It is time to prepare to expand the territory.
Next, she plans to expand into the Shanghai market. If all goes well, she will gradually develop markets in other provincial capital cities this year.
As a result, the current talent pool is insufficient and recruitment is imperative.
However, she no longer needs to do everything herself. The initial batch of employees have been trained, and Jianshu has handed all the tasks over to them, and she is only responsible for the final review.
Recruitment proceeded quickly. Given the fame of Huayi Clothing Store in Beijing, many people wanted to apply. Although the store's salary was confidential, judging by its popularity, one could tell it was definitely not low.
As soon as the recruitment information was posted, many people came to apply.
Although they were short of people, Jianshu had no intention of lowering their standards, and most people were eliminated midway. Recruitment lasted for more than half a month, and only five people met the requirements.
Whether they can pass the assessment and stay depends on their internship performance in the next month.
Jianshu is not in a hurry. If there are not enough people, she will just recruit slowly. She would rather pay the current employees more than recruit a bunch of unqualified people.
"Have you made the down jackets? Then send over a batch of samples as soon as possible." Jianshu hung up the phone, finished all the remaining work, and then rode his bike to the store.
Today's down jacket technology is not mature enough, and is subject to restrictions on raw materials and other aspects, so the price of down jackets naturally cannot be reduced.
The average price of a single piece is one or two hundred yuan, and many people would have to save up for four or five months without eating or drinking, so the target audience is naturally not very wide.
Production is also limited, with the first batch consisting of only 200 pieces, and we don’t plan to make more in the short term.
Firstly, the price is high and it is impossible to sell as quickly as other clothes. The cost of this thing is too high, and it is not good to have too much inventory backlog; secondly, half of this winter has passed, and these goods are enough to sell.
It will be in the second half of the year, when the first batch of customers’ experience spreads, that down jackets will start to sell well.
She mainly used this first batch to test the waters and do some publicity.
The store's employees are all veterans, and without much instruction from Jianshu, they have cleared out a prominent area right at the entrance to promote the upcoming new down jackets, ensuring that everyone entering the store can see them right away.
The delivery was very fast and the two hundred down jackets were put into storage soon. The two stores each received one hundred.
There was no special publicity, and it was quietly put on the shelves the next day.
However, regular customers can easily spot the changes and curiously walk over to touch one. “Is this a down jacket? Your store also sells down jackets, but they look different from other places.”
The styles here are better looking, the others always seem a bit bulky.
Looking at this familiar wealthy customer, Xi Yan thought to herself, business is coming!
"Yes, this is a down jacket produced exclusively in our store. It is different from those down jackets sold elsewhere. It has a high down content and is more warm. You can try it on." She greeted us warmly.
This person is an old customer of their store. He comes every time new products are put on the shelves and takes away two or three pieces at least, and five or six pieces at most.
These generous customers are also potential buyers of down jackets. After all, down jackets are really expensive, and most people may not be willing to spend the money. One down jacket can buy several down jackets.
"Then give me a white one to try." The old customer was indeed interested.
She actually has a down jacket at home, but the style is not as good as the one here. It makes her feel bulgy when she wears it, which she doesn't like. The one here seems to be thinner and lighter, so can it still keep her warm?
But as soon as she put it on, she dispelled this doubt.
This is much warmer than a cotton coat, and even warmer than her down jacket at home. Perhaps because there are too many people in the store, she still feels a little hot after putting it on.
"Huh?" The old customer opened his eyes slightly wide, a little surprised.
Xi Yan spoke at the right time, "You can stand outside the store and feel it for yourself. It's not cold at all if you wear a down jacket."
With people watching outside, she wasn't worried about anyone running away without buying. And since many people were new to down jackets, no amount of talk could compare to letting them experience the warmth of a down jacket for themselves.
The old customer was very satisfied with this thoughtfulness and took a walk outside the store as instructed. As expected, he did not feel cold at all. After walking for a while, his back even felt a little hot. He felt that the heat of his whole body was firmly locked and circulated in the body.
I looked in the mirror again. The slim fit flattered my figure perfectly. I didn't feel bulky at all like wearing a padded jacket, nor did it bloat like the puffer jacket I have at home. Most importantly, it was lighter and thinner, and didn't weigh me down.
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