When summer vacation came, Jianshu finally received the first good news. She finally got the furniture factory she had her eyes on.
She had been eyeing this furniture factory for a long time, and she became interested in it the first time she heard about it from Mei Han.
Mei Han's father is an old employee of the furniture factory. This furniture factory has a history of many years. After the founding of the People's Republic of China, it became a state-owned enterprise and has a large number of workers with outstanding skills.
There was a glorious time when people in the city lined up to buy wedding tickets. But now everything has changed.
After the opening up, the entire society has undergone earth-shaking changes. Every day when I open my eyes, I can find something different from the day before.
In this period of transition from the old to the new, whether the state-owned factories can survive is a test of the courage and vision of the decision-makers. Unfortunately, the leaders of the furniture factory do not have this courage.
They are only focused on relying on their old capital and have not chosen to reform and innovate. In other words, this is a common problem of most state-owned factories today.
They are too arrogant.
But if it weren't for this, it wouldn't be her turn to take advantage of the opportunity.
The reason why Jianshu chose to contract rather than build a new one was that it had its eyes on the furniture factory's factory building.
You have to know that at its peak, the furniture factory had nearly 200 workers and occupied a considerable area. Just for this piece of land, she bought the entire furniture factory and it was not at a loss.
Secondly, I was attracted by the workers.
Among the more than 100 employees in the furniture factory today, dozens are masters with decades of carpentry experience, and the rest are apprentices who have been learning for many years.
In terms of craftsmanship alone, the furniture factory is no less than others. The reason why it has fallen to the current state is mainly due to the decision-makers.
Simply put, it can't keep up with the times.
But for Jianshu, there is no need to worry about these problems. The things in her mind are only ahead of the times, not behind the times.
The furniture factory was really on the verge of collapse, so the transfer agreement was signed quickly, and a series of processes including property rights change and factory name change were also completed quickly.
Jianshu did not make any new changes to the personnel in the factory. Apart from arranging his own people to be responsible for finance, everyone else still performed their duties as before.
Whether it is good or bad, we will know after a while.
These two months are time for both parties to adapt. If you can adapt, you are welcome to become a new member of the factory. If you can't adapt, then sorry, I'll turn left and won't see you off.
After holding a staff meeting and announcing the change of ownership of the factory and the new rules and regulations, Jianshu ignored the uproar in the audience and called the heads of various departments in the factory to a meeting.
"Next, the factory's business will be divided into two main parts. One part will continue to produce our current solid wood furniture, and the other part will switch to producing panel furniture."
It's hard to compare the two types of furniture. Solid wood furniture is higher quality, but also more expensive. Panel furniture is cheaper, but the quality is certainly not as good. In the future, you'll simply choose the one you want based on your circumstances.
But nowadays, cheaper panel furniture is what the general public prefers.
At this time, the head of the sales department raised his hand and said, "Director, I have no objection to making panel furniture, but the market for solid wood furniture is not very good now, and the factory still has some inventory piled up. Should we continue to do this?"
As someone who often goes to the market, he is very clear about the current market environment. Ordinary people have limited funds, so they buy whatever is cheaper or more economical.
He had raised his concerns with his superiors more than once, but they were all ignored. He could only watch helplessly as the furniture factory fell into disuse.
"Very good. You have questions, which means you have studied and thought about them seriously. Everyone else here should learn this spirit. The success of a furniture factory cannot be supported by one or two people alone. It relies on the efforts of everyone."
These suggestive words caused some people present to look away and their ears to turn red.
After some persuasion, Jianshu didn't hold on to the issue and returned to the previous topic. "You make a lot of sense. Expensive solid wood furniture is indeed not as adaptable to the market as panel furniture, but that doesn't mean there is no market for it. The target audience for solid wood furniture is not the majority of people, but a small group of wealthy people."
"First, we need to understand the advantages of solid wood furniture. It's beautiful, elegant, and upscale! What we need to do is maximize those advantages. Simply put, we need to make people feel that it's high-end and expensive at first glance! Only in this way can we capture the hearts of that small group of customers and make them willingly pay for it."
Everyone present was lost in thought. So, they had all been targeting the wrong target?
"For wealthy people, price isn't an issue. They don't care how expensive something is; they only care whether it's worthy of their status! Therefore, our focus should be on highlighting the high quality and value of the product."
After saying that, Jianshu took a sip of water, screwed the lid on the cup tightly, and raised his eyes with a sharp look, "Okay, if anyone has any suggestions, please share them."
The head of the sales department was quick-thinking and raised his hand to speak. "Styles! Our current furniture is too ordinary. It looks no different from other factories. We have no competitiveness at all and don't stand out at all. So we must develop new styles. It's best to differentiate them from other factories so that people can tell at a glance that this is Huaju furniture."
Jian Shu nodded, "Does anyone else have any ideas?"
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