Later mattress brands also varied greatly, all focusing on support, breathability, comfort and other aspects.
In fact, Simmons mattress has been around for a long time, but it has never been widely popular in the country.
In the next two years, many brands will gradually enter the domestic market. Jianshu must seize this opportunity. Why let foreigners make money when we can make it ourselves?
She used her connections to get several different brands of spring mattresses from abroad and brought them to the factory for research.
At this time, perhaps the Chinese people's innovation ability is still lacking, but when it comes to the ability to "reverse thinking", they are far ahead.
After the first mattress was produced, Jianshu went to the factory.
In the spacious workshop, a group of people were queuing up to try out sleeping.
"Great, it can be put into mass production. Let's take this mattress to the hypermarket for promotion first, so that people can feel the comfort of our mattress and whet their appetite." Jianshu got up from the mattress.
The head of the sales department listened and nodded, "I'll have them arrange it later and come up with a promotional plan."
Jianshu continued, "We're far from reaching our limit right now. We need to set up a dedicated team on the R&D side to research mattresses, focusing on materials, comfort, firmness, support, and other aspects. Only by striving for excellence can we keep pace with the times and better adapt to market demand."
After taking a tour around the factory and holding a short meeting, Jianshu prepared to leave.
Before leaving, he remembered something and added, "By the way, after the mattresses are produced, leave me twenty and I'll give them away."
She has long been fed up with her current wooden bed, it's very uncomfortable and she will replace it soon!
…
With the hot sales of its modular cabinets, Huaju has become well-known in Beijing, and every household is proud to own a set of Huaju furniture.
The new product was launched on the market and within a day, word spread from one person to ten, and from ten to a hundred, until everyone knew about it.
The spring mattress display area was packed with people who came to watch the fun, and everyone wanted to try sleeping on one.
Because there were so many people, the store sent several security guards to maintain order and guide everyone to line up.
Each person can only lie on it for thirty seconds. When the time is up, they have to leave and give the place to the next person.
Those who were reluctant to leave didn't need security to chase them away; those waiting in line behind them would already be unwilling to leave. They would argue back and forth, and the ones who refused to leave would be so angry that they would leave in anger.
After experiencing it personally, many people were immediately attracted.
"This mattress is so comfortable. I feel completely relaxed when I sleep on it. It's not like at home where I wake up stiff and with back pain."
"It's just that I lay down for too short a time. I had to get up just as I felt the benefits."
"It's better to buy a bed for yourself and sleep however you want."
Many interested people gathered around the salesperson next to them.
"How much are your mattresses? I want two."
"And me, give me the third bed." Another person also raised his hand.
"Brother, why are you buying so much?" someone next to him asked in surprise.
This mattress looks expensive. I bought three at once, which is hard to tell.
"You don't understand, don't you? This mattress is so good, you have to buy one for me and my mother. If they buy one, don't you have to show some appreciation to your father-in-law and mother-in-law? Otherwise, your wife will get upset with you later."
The man suddenly realized, "That makes sense. Then I'll buy two more beds." If other sons-in-law bought beds for their fathers-in-law but he didn't, his wife would definitely make a fuss with him.
The salesperson, surrounded by a circle of people, smiled and said, "Hey everyone, this mattress is a new product that our factory has just developed. If you want to buy it, you will have to wait a few days."
"How long do I have to wait? How about this, I pay and reserve a bed first, and when it's available, you can send it to my home as soon as possible, okay?" Someone came up with the idea.
When others heard this, they wondered what they could do.
They all said at once, "Then I'll order two beds first. Once they're available, you have to give them to us first!"
"I want to book three beds!"
While talking, he took out money and tried to put it into the salesperson's hands. The way he was rushing to give money was really eye-opening.
The salesperson put his hands behind his back and exchanged glances with someone in the crowd. He was filled with admiration for his factory manager. He was so predictable! So many people were rushing to give him money.
Thinking this in his heart, he remained calm and soothing on the surface, "Okay, we accept pre-orders here. You can pay a deposit first and pay the balance after the goods arrive. Interested customers, please follow me."
The reservation was something the factory had already discussed in advance, and when the cabinets were previously assembled, there was an incident where customers came to the store to queue up overnight.
It looks lively, but the customer experience is not that good. Many people queued for several days but still couldn't buy anything.
At that time, the store was newly opened and had not yet gained fame, and Jianshu did not dare to rashly launch a reservation mechanism. But now, after half a year of accumulation, the two sides have established a certain foundation of trust, and it is time.
With pre-orders, customers don't have to constantly visit the store; they can simply pay a deposit and wait for delivery. The furniture factory, on the other hand, can secure some capital upfront, while also mitigating risk. It's a mutually beneficial deal, killing two birds with one stone.
After hearing what the salesperson said, some people stopped and hesitated, while others followed him without hesitation.
I queued up to pay the deposit, left my name and address, and then excitedly queued up again with the payment receipt to experience it.
I just lay there for thirty seconds, which is not enough. I need to try a few more times.
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