Chapter 820 The Red Shirt The reason Lu Qingyang was so fixated on the red shirt and wanted to specify which actress was because there was a vague yet vivid fragment in his memory.
It was during this first Spring Festival Gala that a popular female star made a stunning appearance on television wearing a beautiful red shirt, which subsequently sparked a nationwide "red shirt craze".
If you let her wear a red shirt from the Jasmine brand, the effect will be far beyond what ordinary advertisements can achieve.
The idea lingered in his mind, but putting it into practice proved quite difficult.
That actress is at the peak of her career and quite famous, so she's not easy to get in touch with.
Lu Qingyang was mobilizing his network of connections in the capital, asking around for introductions, and after many twists and turns, he still hadn't found the safest way out when an unexpected person suddenly came knocking.
That day, Lu Qingyang was checking the accounts in the Xinweiju office when a waiter came to report that a Mr. Zhang had specifically requested to see him.
Lu Qingyang had someone invite him in. A middle-aged man wearing a woolen overcoat and with a ruddy complexion walked in smiling, his Mandarin accent already showing a hint of familiarity.
"Brother Lu, you must have a bad memory. Don't you recognize me, Zhang Zhongwen?"
Lu Qingyang took a closer look and immediately recognized it.
This happened back when Zhang Zhongwen was sent to the countryside. He suffered a lot of grievances at that time, and Lu Qingyang helped him a few times as much as he could. After returning to the city, they gradually lost contact.
"Brother Zhang! How could I forget you!" Lu Qingyang quickly stood up to greet him, invited him to sit down, and personally brewed tea for him.
"Please have a seat. It's been so many years since we last met. You look great; you must be doing very well now."
Zhang Zhongwen laughed heartily, waved his hand, and spoke with a mix of emotion and pride:
"Thanks to the policies, I've also been doing some small business to make a living. But I can't compare to you, Brother Lu. I've heard so much about the reputation of Xinweiju and Jasmine Brand."
He took a sip of tea, then changed the subject, "I heard you've been inquiring about someone lately, hoping to ask her for a favor?"
Lu Qingyang's heart skipped a beat, but his face remained impassive: "Brother Zhang's information network is truly impressive."
"What a coincidence! I've been dealing in cultural products for the past two years, and I've gotten to know some people from the film studio and the performing arts troupe. The person you mentioned happens to be a colleague of one of my friends' sisters, and we're on pretty good terms. I heard someone mention you were asking around the other day, so I thought I'd come and ask you. See if I can help you out."
This is truly a case of "searching high and low without finding it, only to have it come to you effortlessly".
The good deeds sown many years ago have finally borne good fruit at this time.
He smiled sincerely and said, "Brother Zhang, you're right. That little thing from back then is nothing to mention. But if you could really help me make a connection, it would really solve my urgent problem."
"Sure, sure!" Zhang Zhongwen readily agreed. "I'll go and make contact and arrange a time for you two to meet. Whether it works out or not is up to you to discuss, but I'll help you bridge the gap."
After seeing Zhang Zhongwen off, Lu Qingyang stood by the window, looking at the somewhat bleak winter street scene of the capital, but felt much more at ease.
Under Zhang Zhongwen's meticulous arrangements, Lu Qingyang met Liu Na, the trendsetting and popular actress he remembered, in a quiet teahouse private room.
She wore a trendy wool coat and a plain-colored scarf, her makeup was light and elegant, making her look even more beautiful than on screen, and her eyes carried a hint of stardom and scrutiny.
After taking their seats and exchanging a few pleasantries, Lu Qingyang got straight to the point and explained his purpose.
He mentioned the upcoming first Spring Festival Gala and the Jasmine brand's plan to place advertisements during the gala.
"Comrade Lu, thank you for your and your brand's attention. However, for the costumes for the gala performance, we usually decide on them well in advance with our unit and familiar teachers. They must match the style of the program and also take into account the stage effect. Changing them at the last minute... I'm afraid it's not appropriate."
She gave a reasonable explanation and her tone was polite, but her refusal was quite obvious.
Lu Qingyang was not discouraged; he seemed to have expected this.
He didn't dwell on the topic of "changing clothes," but smiled slightly and took out a bag from beside him.
"Comrade Liu Na, I completely understand your professionalism and concerns. Would you please take a look at this dress first?"
As he spoke, he calmly took out his clothes, gently unfolded the neatly folded shirt inside, and laid it on the table between the two of them.
It was a bright red women's shirt, the color rich and pure, neither glaring nor gaudy.
The fabric is a carefully selected blended material that has a silk-like sheen but is also more structured.
What's most eye-catching is its tailoring. The lines are extremely smooth, the shoulder line is clean and crisp, and the waist is slightly tapered to create a beautiful curve. The neckline design is also ingenious, retaining the elegance of a Chinese shirt while incorporating the simplicity of a Western design.
When the shirt was fully revealed, Liu Na's previously calm expression clearly changed.
As an actress, she has an innate sensitivity to the aesthetics and texture of clothing.
This shirt is red, the kind of color that shines brightly under the camera without losing its style;
This design flatters the figure without appearing overly deliberate.
She had prepared her performance outfit beforehand, but compared to the others, it seemed to lack some of that unique charm that combined grandeur and refinement.
Her gaze was completely captivated, and she couldn't help but reach out and gently brush her fingertips across the smooth surface of the shirt, feeling its delicate texture.
"This red..." she murmured to herself, then carefully examined the details of the collar and cuffs, a hint of amazement flashing in her eyes.
Lu Qingyang noticed the subtle change in her expression and knew that the dress itself had spoken.
He then added slowly, "This is the brainchild of our Jasmine brand's chief designer, a design specially created to welcome the New Year. We believe that good clothes speak for themselves. If it has the opportunity to bring a festive and beautiful feeling to the people of the whole country on New Year's Eve through your style, it would be a great honor for our Jasmine brand."
Liu Na withdrew her hand, raised her head, and looked at Lu Qingyang with more appreciation.
After a moment's hesitation, she finally revealed the first genuine smile since they met:
"Comrade Lu, your shirt... is indeed very special. I need to talk to Teacher Lu and the director of the gala about it, but I personally like it very much."
Lu Qingyang knew. Her answer meant the matter was 60% likely to succeed.
“Our brand, 놅, has been growing rapidly, and we hope that you will be invited to advertise our 놅 clothing.”
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