Chapter 823 Refreshing Brand In the following days, the previously deserted and dilapidated factory area suddenly became "lively".
The postman delivers several thick stacks of letters every day, and the temporary workers hired in the office are so tired from opening so many letters that their hands are sore.
The envelopes came in all shapes and sizes, some neat and some casual, and the letters inside were even more varied, some even written on pieces of paper torn from exercise books.
"Look at this! It's so refreshing! They say our soda is refreshing and delicious!"
"There's a Qinfang here, isn't it from the cultural origin?"
"Haha, this is interesting, 'refreshingly cool,' so straightforward!"
"There's also something called Antarctic ice; just hearing that makes my thirst quenched!"
In the office, everyone sorted through the letters while reading out the strange and unusual names, often bursting into laughter.
The call for suggestions became a hot topic of conversation, appearing not only in newspapers but also on bulletin boards in some workplaces and notice boards in neighborhood committees, with discussions about what a good name to come up with.
Young people found this approach novel and interesting and actively participated.
Looking at the mountain of letters, Zhang Zhongwen's mouth practically stretched to his ears in a wide grin, and he gave Lu Qingyang a thumbs-up:
"Qingyang, I'm truly impressed! The project hasn't even started yet, and you've already made a name for yourself. That hundred yuan was totally worth it, absolutely worth it!"
After several tense screenings and discussions, taking into account the frequency of recommendations in the letters and the meaning and resonance of the names themselves, they finally selected "Qinshuang" from several submissions. It was a name that received a lot of attention and also caught Lu Qingyang's eye.
The character "沁" in this name carries the refreshing and comforting feeling of water penetrating and nourishing the heart.
The word "爽" directly points out the pleasant experience after drinking it.
The two characters 놇 together are catchy and easy to remember, while accurately conveying the beverage's core selling point of quenching thirst and providing a refreshing sensation.
As promised in the advertisement, they contacted the female factory worker who suggested "Qingshuang" and solemnly presented her with a reward of one hundred yuan and a specially made voucher for "one year of free drinking".
At the same time, the final results were published in the newspaper, and all participants were thanked and informed of how to collect the complimentary drink vouchers.
In no time, the name "Qinshuang" spread rapidly among the people of Beijing, along with this novel "name contest with prizes".
Everyone is curious, talking and waiting to see what this "Refreshing" soda, which has caused such a stir even before it's officially in production, will taste like, and whether it will really give you that refreshing and invigorating feeling after drinking it.
Lu Qingyang solved the naming problem at a very low cost.
Furthermore, it successfully conducted a wide-ranging and memorable pre-launch promotion for the upcoming new product, whetting the market's appetite.
Under Zhang Zhongwen's full supervision, the renovation of the factory and the installation and commissioning of new equipment are progressing at the fastest speed.
The dilapidated factory area gradually came back to life. The red brick walls were freshly painted, the windows were replaced with bright glass, and several brand-new production lines were in place, just waiting for the right blood to make them truly operational.
However, when it came to the most crucial aspects of beverage formulation and cost accounting, Lu Qingyang realized that this was a blind spot in his knowledge.
He entrusted this crucial task to a senior worker surnamed Li and a young technician named Xiao Gao who had just graduated with a degree in food engineering.
At the first formulation seminar, Lu Qingyang did not interfere too much with the specific technical details, but he put forward a clear core principle.
"Master Li, Xiao Gao, I'll listen to you experts on the specifics of how to mix it and what process to use. But I have one request: I hope you can do your best to research in this direction. Could you use as few chemically synthesized flavorings and colorings as possible in our 'Refreshing' soda? And use more natural ingredients that are gentler on the body as the base?"
Upon hearing this, Master Li habitually frowned, clutching a small bottle of orange-yellow synthetic coloring in his hand, somewhat troubled: "Director Lu, this... most of the soft drinks on the market now use these. They're low-cost, bright in color, and have a strong flavor. If we were to switch to natural fruit juice or plant extracts, the cost would probably increase significantly, and the color and flavor stability might not be as easy to control as synthetic ones."
The young technician, Xiao Gao, had a bright idea; he was clearly very interested in it.
Lu Qingyang understood Mr. Li's concerns, but he patiently explained, "Mr. Li, what you're saying are practical issues, but we can't just look at the present. Think about it, if our soda gets more drinks from children, and parents don't have to worry too much about too many random additives, wouldn't they be more willing to buy it? The word 'refreshing' shouldn't just stay on the taste and name; it should be reflected in the actual product so that everyone can drink it with peace of mind."
He looked at Xiao Gao: "Xiao Gao, you're studying this, think of more ways. For example, for lemon flavor, can we use real lemon juice as the main flavor and add a small amount of safe natural lemon essence to enhance the aroma? Orange doesn't necessarily have to use those glaring synthetic pigments, how about using some beta-carotene? Even if the cost is a little higher and the color is a little lighter, as long as the taste is pure and you feel safe drinking it, I believe it will gradually gain acceptance."
Xiao Gao nodded repeatedly: "You're right, we should listen to you."
Xiao Gao, armed with Lu Qingyang's instructions on "naturalness and health," plunged headlong into the laboratory.
This idea was undoubtedly ahead of its time, as there were almost no readily available, mature natural food additive solutions on the market, let alone those applicable to industrial production.
He experimented repeatedly, using juice extracted from real lemons as the main flavor base, and found that not only was the cost high, but acidity control and flavor stability were also a real challenge, and sedimentation or uneven taste was very likely to occur.
Just as he was at his wit's end, Lu Qingyang seemingly casually strolled into the lab, picked up a bottle of experimental material, tasted it, frowned slightly, and then casually offered a suggestion: "Xiao Gao, natural ingredients don't necessarily have to be made directly from fruit juice. You could try to find a way to safely extract flavoring substances from natural fruits, or look for natural ingredients that already have a prominent flavor and can withstand processing, such as... ginger? Or some plants with special aromas?"
These words were like a ray of light, instantly shattering the wall in Xiao Gao's mind that was called "standard practice".
Yes, it doesn't necessarily have to be limited to fruit juice.
He began to shift his research focus to finding and testing natural ingredients that are relatively easy to obtain, have unique flavors, and are more suitable for industrial processing. He tried to blend and optimize the process. Although the process was still bumpy, he finally saw a feasible path.
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