Seeing that Li Shiqi was also staring intently at the little story about the crown, Xu Nanxing stepped forward and said quietly, "It's just an advertisement copy. Just read it, don't take it seriously!"
"This $1 million price tag is just a gimmick. It's just a gimmick to attract traffic!"
Li Shiqi said, "I know this is all just marketing and shouldn't be taken seriously. But I still think the copywriting is quite creative and will easily appeal to women, right? Especially young girls. Girls around my age will probably be deeply moved by these heart-wrenching love stories!"
Seeing Xu Nanxing looking over, Li Shiqi quickly said, "Except for me. I'm not interested in this love story, but I do think this marketing plan is worth learning from! An ordinary crown with slightly better jewels should only cost tens of thousands of yuan!"
"If we can make a good movie as classic as 'Roman Holiday' and have the heroine wear a crown made by us, wouldn't we be able to promote our products through the broadcast of the movie and double the price?"
After all this time, it turns out that the little girl was not looking at jewelry, but thinking about marketing strategies!
Xu Nanxing: "You are talking about peripheral products!"
"Surroundings?" Li Shiqi had never heard of this word.
Xu Nanxing explained, "That's selling products related to anime, movies, and TV series. Things like posters, postcards, keychains, dolls, water cups, notebooks, printed T-shirts, costumes that match the main characters, and other supplies. As long as they have pictures related to the movie or TV series printed on them, they can all be sold in conjunction with the product! Oh, and obviously related peripherals are also easy to sell! Like signed photos and the like!"
Xu Nanxing's words immediately opened up new ideas for Li Shiqi.
"That is to say, if we invest in movies, we can not only make money from the box office, but also make profits by selling movie-related peripheral products! Is that what you mean?" Li Shiqi looked at Xu Nanxing with shining eyes.
Secretary Chen, who was following nearby, was also somewhat surprised by this idea.
However, she thought that these gadgets might only be bought by little girls! Adults generally wouldn't buy these messy things!
Especially when it comes to movies, only a few people have the money to go to the cinema to watch movies. Most people would rather watch TV at home!
Moreover, if the attendance rate and ratings of the movie or TV series you invested in are not ideal, then there will definitely be fewer people buying the peripheral products, and the cost of these peripheral products produced in advance will definitely be wasted!
After all, no one can say for sure whether the movie or TV series you invested in will become a hit in the end. No one can say for sure!
What’s more, it is even harder to say how many people are willing to spend money to buy these peripheral products!
Therefore, Secretary Chen is very pessimistic about the idea of peripheral products that Xu Nanxing and others are discussing now!
Xu Nanxing and Li Shiqi enthusiastically discussed their plans for future movie investments and whether or not to customize peripheral products.
In fact, Xu Nanxing also felt that Hong Kong movies or TV series at this time did not reach the golden age she remembered, that is, the 80s and 90s!
Currently, the audience for Hong Kong movies or TV series is limited to the mainland of Hong Kong, and at most Macau, which only has a few million people. It does not meet Xu Nanxing's requirements for selling peripheral products!
Only when the golden age comes and Hong Kong's movies and TV series go abroad and influence the entire East Asian region, will it be suitable to sell peripheral products!
Otherwise, with the current audience size, no matter what peripheral products are produced, they will eventually fail!
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