However, although this kind of song became popular, the variety show and the singer were not very famous, and there is a reason for this.
First of all, all the staff of the program team were newly recruited.
This was the first time they held such a large-scale audition variety show, and there were no other similar program models to learn from. There were so many problems throughout the whole process that they were overwhelmed.
In the end, the program was able to be broadcast smoothly without any major problems, all thanks to the perseverance of this group of newcomers.
Anyway, Li Nanxing didn't have that many requirements for these newly formed makeshift teams. After all, it was the first time, and if there were any problems, they would just learn from the experience and do it better next time.
In fact, when preparing for this kind of audition variety show for the first time last year, Li Nanxing only made simple proposals for the project, such as audition registration, prize money for the top ten in the finals, etc., and all other detailed rules were left to the program team to formulate.
The program team had no experience and did not have too many requirements when the auditions started, so both boys and girls signed up, which led to many problems in the later stages of the competition.
For example, during the official competition, there was a male contestant and a female contestant both named "Li Jing". This coincidence caused frequent on-site incidents during the broadcast of the program because all the staff of the program team lacked experience.
There were problems with accommodation arrangements for male and female players, rumors of scandals, players from the same region banding together to exclude players from other regions, and even fights over disagreements. It really kept this group of inexperienced staff members busy.
This is really a big lesson.
Just remember the lesson and correct it next time!
Anyway, these problems will definitely appear again next time!
In fact, Li Nanxing originally planned to remind them that they should only choose boys or girls, which would make it easier to manage.
Moreover, if the contestants include both male and female contestants, the program will not be able to find its correct positioning and style, and the effect of the program will not be very good.
However, Li Nanxing did not say it directly, intending to let these newcomers summarize their experiences and lessons on their own.
Only by learning from personal experiences can one grow up!
Besides, the TV station where the program was broadcast was acquired by Li Nanxing not long ago, and its ratings have always been poor, so the loss would not be that big, and the ratings could not be much lower.
This is the first time that such a large-scale talent show is held. What these newly recruited staff members lack is work experience, so it is okay to let them gain some training.
After a year, the TV station's regular ratings also increased a lot due to the improved quality of Li Nanxing's TV dramas.
Of course, it’s mainly because some melodramatic ethics dramas and domineering idol dramas are too addictive for the audience.
This resulted in both the TV station's ratings and the rate of complaints soaring.
But what is indisputable is that the overall ratings of the TV station have increased, and now it can compete with the ratings of Taiwan’s three major TV stations.
So this time, Li Nanxing felt it was time to do something big.
She directly expanded the audition scope of this year's talent show from Taiwan to Hong Kong, Macau, Singapore, Malaysia, Southeast Asia and other Chinese-speaking regions in Asia, and cooperated with local TV stations in these regions to broadcast this talent show together.
Of course, Li Nanxing also paid sufficient advertising fees.
Not only did television stations begin broadcasting audition ads continuously after the New Year, but advertisements were also placed in newspapers, magazines, radio stations, physical billboards, and other places imaginable in various regions, and this continued for several months!
When registration officially started in May, various media outlets reported news about the local registration site every day.
With such a long and intensive advertising campaign, it is no surprise that the program’s popularity has reached its highest level in these areas!
Li Nanxing spent a huge amount of money on advertising this time!
Of course, she had no intention of making a profit from the beginning.
Her main purpose in doing this is only one - to promote Chinese music abroad!
Maximize the influence of Chinese music!
At least the entire Asian region will be affected.
This is what Li Nanxing wants to see most!
If we take the lead in seizing the entertainment market and allow Chinese music, film and television dramas, and variety shows to flourish in Asia, then the living space for other popular cultures in the future will be greatly reduced!
For example, the Japanese culture that began to rise in the 1990s, the Korean trends that became popular in the 2000s, and the European and American culture that is widely popular around the world!
When a culture first deeply influences a region, the influence of subsequent popular cultures will not be as strong!
Therefore, Li Nanxing is now seizing the opportunity to utilize his own entertainment industry to spread culture on a large scale!
As long as she spares no expense and goes to great lengths to do this, the final effect will definitely meet her expectations!
…
This time the production team has gained experience and has also summarized the lessons of the previous time. They know that if both male and female contestants are selected, there will be many situations that are difficult to handle.
So this time the program is directly named "The Most Beautiful Female Voice", which means that only female students are invited to sign up, and the main focus is singing.
In this way, not only will the program team be much easier to manage, but the program team's style positioning will also be clearer.
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