Chapter 697 Arriving in Paris



After Li Nanxing returned, she thought that there were still ten days of Christmas holidays left and she couldn't waste them, so she simply went to Europe for vacation.

She held a passport from Hong Kong, which was now a direct British colony, so she could easily go to Europe.

Of course, her trip to Europe this time was not just for fun, but also because her clothing company opened a store in France.

As the boss, she has to be present at the scene at least!

You have to recognize the door, right?

You can't tell her where her store is, she can't even tell you clearly!

So she went there specifically to take a look.

Well, speaking of this store in France, it actually opened as early as Christmas Eve. Li Nanxing planned to stay in the United States to watch the opening of the embassy, ​​so he did not come on the opening day. Now he thinks that since he is going to Europe anyway, he might as well go and check out his own store!

It can be said that the boss Li Nanxing really doesn't care about anything else. The development of all the companies under her is planned by the person in charge of the company. Li Nanxing doesn't have to worry about the location of the store, the training and appointment of store managers, the recruitment of employees, etc. She is only responsible for paying the money!

Anyway, judging from the current development, these persons in charge are very professional and there is no problem with the planned development direction, so Li Nanxing is really relieved to let them develop freely.

As for the clothing company's development plan in Europe, it is to first gain a foothold in France, the fashion capital, and then expand to countries such as the United Kingdom and Italy, and then the United States.

Anyway, they have their own plans, and Li Nanxing usually doesn't interfere. He just asks him, wouldn't it be better for him to be a hands-off boss?

After arriving in Europe, Li Nanxing's first stop was Paris, France.

Li Nanxing had also been to this world-famous international metropolis in his previous life.

Compared to the noisy appearance illuminated by neon lights decades later, Paris of this era still has a quiet and ancient atmosphere.

When you come to Paris, you can’t miss the famous Champs-Élysées!

The Champs-Élysées is also one of the most famous pedestrian streets in the world.

This commercial center with centuries of history has appeared many times in many novels of the 18th and 19th centuries, especially in many famous Western works in the world. For example, Alexandre Dumas's "The Count of Monte Cristo", Alexandre Dumas's "The Lady of the Camellias", Honoré de Balzac's "Old Goriot" and other works all describe the prosperity of the Champs-Elysées, making the Champs-Elysées an entertainment paradise for the aristocracy and the emerging bourgeoisie in literary works. This can be regarded as a kind of soft advertising.

As a consumer, Li Nanxing felt speechless, but as a capitalist, Li Nanxing said he had learned something and began to demand that advertisements for his products be secretly inserted into the TV dramas, variety shows, novels, comics, cartoons and other works he shot.

For example, Fanxing Clothing, Fanxing Accessories, Fanxing Newspaper, Fanxing TV Station, Fanxing Cosmetics, Fanxing Milk Tea, Fanxing Restaurant, Fanxing Convenience Food, etc., all under Li Nanxing, have to have some advertisements embedded in them.

Especially in film and television dramas, men and women meet in a milk tea shop, wear newly bought beautiful clothes, put on exquisite makeup, date in a restaurant, watch the news on TV, get clues through newspapers, and then work overtime at night to eat instant noodles and sausages, cook frozen dumplings at home, and so on. Anyway, her products are very comprehensive and can cover almost all the scenes of the characters in the plot!

Also, because the film and television dramas invested by Li Nanxing have received very good responses in the Asian market, these products under his company have also been brought into the public eye.

In any case, in the previous year, the companies under her have already covered the more developed countries and regions in Asia. The next step is to continue to expand their visibility.

Li Nanxing is now copying the development model of Korean dramas driving the Korean industry decades later.

When the Korean Wave swept across Asia and even the world, Korean beauty products, Korean clothing, Korean makeup, the trend of learning Korean, and the promotion of Korean tourism all developed rapidly from a point-to-point perspective!

Since South Korea was able to perform such a miracle back then, Li Nanxing also wanted to "copy homework" and replicate such a miracle!

Of course, they were able to develop rapidly with the strength of a whole country. It would not be that easy for Li Nanxing with only the strength of one person.

so what!

Li Nanxing has one more thing to do when he comes to Europe this time!

Well, that is to get back a little bit of interest from the huge wealth that was plundered during the Qing Dynasty!

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