Chapter 421 Satisfied
Seeing Wang Yuanchao's serious expression, and
that she was particularly optimistic about the special rice, Ouyang Yuanfang's mind worked very quickly. After quickly sorting out her thoughts, Ouyang Yuanfang said,
"Mr. Wang, special rice is such a good product, we definitely can't go for the mass market, we can only go for the high-end route.
If we position such a good product as a mass product,
Not only does it have to compete with countless brands of rice on the market, but it also has no way to maximize profits. Once the product positioning is not accurate, the loss to the company is real.
Because the rice on the market now is only 0.3-5 cents per pound, if the premium rice starts with the Greater China route, even if it can gain a foothold and stand out in the market with its product quality, the price cannot be set too high. If the price is too different from other rice on the market and the market acceptance is insufficient, the promotion of the product will be hindered.
After all, in any mass market, cheapness is the mainstream. Even if the quality of premium rice is very good, if the price is too high, it is a fatal flaw. Otherwise, the phenomenon of bad money driving out good money would not appear on a large scale in the market.
It's all because of the price.
So I think since the company has a high-quality product like premium rice, product positioning is very critical.”
Wang Yuanchao listened carefully to Ouyang Yuanfang's suggestions. Although he was not impressed yet, he understood and agreed with the logic behind what Ouyang Yuanfang said. So he smiled and nodded, motioning Ouyang Yuanfang to continue.
“Mr. Wang, if I were to become the general manager of the company, the first thing I would have to solve would be brand positioning, brand image design, brand story, product packaging design, as well as communication and promotion.
Mr. Wang, human beings are the most intelligent creatures in the world. They yearn for a better life from the moment they are born. We can spread the premium rice from the upper class to the middle class through brand packaging, precise marketing, stranger visits, door-to-door delivery, and word-of-mouth communication, so that the rich and powerful elites can be proud to eat our company's premium rice every day.
We only need to occupy the rice market of these two classes and obtain high profits through the brand effect of high-end brands. This will bring much higher profits than competing in the mass market.
Moreover, once our products are positioned to target the high-end market from the beginning and become a luxury brand of global rice, not only will our products be more profitable, but our brand value will also be extremely valuable. With the development of the world economy, it will bring huge brand added value and make our products even more popular.
After listening carefully to Ouyang Yuanfang's suggestions, Wang Yuanchao thought about it carefully. Wang Yuanchao naturally knew that Ouyang Yuanfang had only given a general idea. Ouyang Yuanfang talked a lot about the specific operating details and execution process, but did not say a word.
On the contrary, this made Wang Yuanchao more interested in Ouyang Yuanfang.
Because Wang Yuanchao was a veteran in the workplace in his previous life, the newbies in the workplace would think that they have good ideas and that they are capable.
In front of superiors or during interviews, they talk a lot, thinking that they can impress people, make a big splash, achieve great success, get the attention of leaders, and gain both wealth and beauty. Wang Yuanchao knows that this is all nonsense. There are no stupid people who can be leaders and bosses, because stupid people have long been eliminated from the market.
The two sides communicated for the first time, and just talked about the general idea and the specific operation process.
Then, once your leaders and boss have figured out the specific operating procedures, your value will drop significantly. It will be the same with or without you. An idea is just an idea. After your leaders and boss know about it and think it is feasible, they can use capital to trial and error and then use it. In the business world, what ultimately matters is capital and execution.
In his previous life, when Wang Yuanchao was young, he also thought that he was very capable and awesome, that the company couldn’t do without him, and that he was unique. However, society taught Wang Yuanchao that platforms and capital are far more important than so-called abilities.
No matter how strong your abilities are, if you don't have a suitable platform to display them, you can only live a frustrated life, and your self-proclaimed abilities are meaningless.
After Wang Yuanchao thought about it, he felt that Ouyang Yuanfang's thoughts were very close to his own.
Originally, Wang Yuanchao had no intention of finding a general manager who met his requirements in this era.
After all, although Wang Yuanchao had never been a boss or a senior official in his previous life, he still knew what a boss or a senior official should do, and how a product should be positioned and marketed. Even if you haven't eaten pork, you've still seen pigs run.
Naturally, I look down upon the operational ideas of this group of elites of this era whom I interviewed all day today.
But fate is so interesting sometimes. When you are ready to lower your standards, someone who suits your taste comes to you.
So Wang Yuanchao stopped pushing me and said, "Miss Ouyang, let me say a few things. First, the premium rice you are eating now was obtained from a privileged channel.
I can guarantee that in Hong Kong and in the whole of East Asia, this kind of premium rice is unique and you will never find such a product anywhere else.
Second, I acquired a piece of land next to the Tsim Sha Tsui freight terminal and planned to build a warehousing center as a storage base for the company's products.
Third, my company was registered not long ago.
We have just rented an office building in the Chinese Bank in Central. The entire company consists of me and another financial director.
If you are willing to come to our company, then we can help you with everything from the company's organizational structure, personnel recruitment, to the design and construction of the storage center.
The company's product brand positioning, brand packaging, product marketing and other things all require us to build them from scratch together."
Ouyang Yuanfang listened to Wang Yuanchao talking about the company's situation. The more she listened, the brighter her eyes became, and her interest grew.
"But one thing is that the company has strong financial resources and enough capital for us to make mistakes, so after you come, you can start your work in a bold and aggressive manner. Miss Ouyang, through the communication just now, I personally approve of your work ideas.
I particularly agree with the product positioning and brand packaging.
Now I solemnly invite you to join my company and participate in this great cause, what do you think? "
Ouyang Yuanfang looked at Wang Yuanchao who was full of sincerity. She also knew from the previous communication that the company had acquired a piece of land next to Tsim Sha Tsui Pier before it even started, as well as the mansion where she was currently living. Naturally, she would not doubt Wang Yuanchao's strength.
We are just workers. We can make promises, but Ouyang Yuanfang has a big family to support. We can't just agree to join without any evidence, right? "
(End of this chapter)
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