Chapter 470 Global Franchise Program
Wang Yuanchao asked, "What did Hu Meng say?"
"After discussing with General Manager Hu Meng, considering that the previous Zhenshanmei Garment Factory was a large factory with more than 6,000 people, General Manager Hu Meng will arrange a security team, divided into three shifts, with a total of 72 security personnel, to take over the factory's security work with us.
As for the factory's management recruitment, it just started yesterday, so it's not that fast.
So I plan to travel between the Tsuen Wan factory and the Central company in the near future.
Try to select basic management personnel from within the factory to keep the factory running.”
Wang Yuanchao tapped his fingers and thought for a while before saying:
"Okay, after we take over the factory, we must ensure that the factory workers have something to do.
The clothes produced in the factory now will continue to be produced after the company takes over. It is necessary to support these workers and give them something to do.
Then let the marketing department of the clothing company sell the newly produced clothes cheaply in the market as parallel imports. We will not use the brand of Zhen Shan Mei in the future, so we sell the goods at a low price. Before the factory completes the product transformation, the factory only needs to ensure the production cost of the factory's existing products and the wages of all employees.
I will not have any profit requirements for the garment factory for the time being.
But in the future, our clothing company will be divided into two parts, production and brand marketing operations, or two subsidiaries. In this area, you need to arrange people to do market research as soon as possible.
Make a complete marketing plan for the company’s products.”
Ouyang Yuanfang looked at Wang Yuanchao in astonishment. She couldn't keep up with Wang Yuanchao's train of thought, so she had to ask, "Boss, are you planning to separate production and marketing?"
“Yes, I plan to sell the clothing brand and separate it from the clothing company, or make it a separate subsidiary.
Today, I plan to bring our Victoria's Secret lingerie brand into developed Western countries, establish a Victoria's Secret flagship store in the capital of each country, and then use the flagship store to develop local agent franchisees to build our own clothing sales channels. We do not plan to follow Hong Kong's existing business model, only helping the West to process, squeezing the workers' hard-earned money, and only earning profits from the lowest level of clothing processing.
In this model, all profits from clothing production are taken away by the distributors, and the factory can only earn a meager profit, which is equivalent to handing over the lifeblood of the factory to the distributors, and can only let these distributors make a living. This business model is not what I want, and it is also very unhealthy. "
Ouyang Yuanfang opened her mouth and looked at Wang Yuanchao in shock. She didn't say anything for a long time. After a while, Ouyang Yuanfang came back to her senses and blurted out questioning:
"Boss, it's not that the bosses of Hong Kong's clothing industry have not thought about exporting their products overseas, but few have succeeded. In the end, the factories in Hong Kong still choose to be OEMs or find distributors to cooperate with. Can we really create our own sales channels in developed Western countries?"
Wang Yuanchao looked at Ouyang Yuanfang's questioning eyes, thought about it, and decided to selectively leak some information to Ouyang Yuanfang to encourage her. After all, the development of the company still depends on her support, so he said: "As long as we formulate unified decoration standards, unified shipping standards, unified sales prices, and perfect franchise conditions and procedures for Victoria's Secret flagship stores and franchise stores in developed countries around the world,
You can rest assured that our company can build up a global sales channel based on franchise stores and take charge of the sales of the Victoria's Secret lingerie brand.
We can start with the Hong Kong flagship store. I plan to use Hong Kong as a direct sales location for the Victoria's Secret lingerie brand. I will not accept agents. I plan to open three direct sales flagship stores in Central, Causeway Bay, and Kowloon. In Hung Hom, Kowloon and Tsim Sha Tsui, I plan to open flagship stores in our two future commercial complexes, Causeway Bay and Central. You need to arrange people to find commercial storefronts with good locations. Each storefront needs to be at least 500 square meters. The company will directly invest in purchasing the storefront. Is there any problem?"
"Boss, the property market is depressed right now. Our company is well-funded. It is not difficult for us to buy storefronts even in Central and Causeway Bay. I am just worried about whether your global franchise plan will work."
Are you kidding? The global franchise store plan can be proven by brands such as McDonald's and KFC, as well as many domestic and international clothing companies and brands. It is a very powerful marketing plan. How can it not work? So Wang Yuanchao said, "I decided on this plan after careful consideration. It is absolutely feasible. There are a few points to note. You need to submit a complete plan to me.
First, complete franchise requirements.
Second, unified decoration standards, third, unified shipping pricing, fourth, global unified sales prices, fifth, our company designs products, global patent applications,
The most important thing is that before our company opens a flagship store in a country and expands the market, we must find a well-known law firm in the local area to provide professional legal support for our company to conduct business locally and ensure that our company will operate legally and in compliance with regulations in these countries in the future.
Our clothing company will have novel clothing styles, cheap labor, and low production costs in the future.
What's more important is that because of the high labor costs in Western countries, they are now vigorously transferring labor-intensive industries to markets with low labor costs. However, food, clothing, housing and transportation are the basic needs of human society. No matter how developed Western countries are, their society cannot lack clothes. Therefore, when we go to developed Western countries to sell clothing, it will not cause boycotts in these countries, but will be welcomed by them.
These huge advantages will make our company not afraid of all legitimate business competition in the market, which is also the core condition for our company to succeed.
I believe that our company will be able to gain market share in developed countries around the world by utilizing the franchise program.
Okay, the clothing factory is taking over and we are recruiting fashion designers. You need to speed up the process. I also need to go to Europe as soon as possible to bring a new clothing production line back home."
"Okay, boss. I will take over the factory as soon as possible, recruit clothing designers, and develop a global franchise plan according to your requirements. Please rest assured."
Wang Yuanchao nodded in satisfaction and said, "Okay, let's stop here. There are a lot of things to do in the company right now, so you can go and get busy first."
"Okay, boss."
After watching Ouyang Yuanfang walk out of his office, Wang Yuanchao began to plan his trip to Europe. After all, he was also responsible for purchasing high-end equipment and technologies in the country, so he had to make some specific plans.
(End of this chapter)
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