Chapter 537 Inspection
Central is very close to Causeway Bay. Soon Wang Yuanchao led the executives of the group's subsidiaries to Taipingshan Street.
A group of people walked up the stairs one step at a time.
"Mr. Luo, I see that the food street project has been equipped with guardrails. How is the progress of the project now?"
Luo Yihua was walking behind Wang Yuanchao. When he heard the boss' question, he immediately took two steps forward and said:
"Boss, the overall building of the food street project has been capped, and we are now speeding up the painting of the facade.
After the exterior facade is painted, the water and electricity inside the building are connected, the sewage and smoke exhaust pipes are installed, and the interior walls and floors are painted, it can be handed over to merchants for use.”
Wang Yuanchao nodded with satisfaction and said, "The project is progressing well. At the same time, we must speed up the process of bringing in merchants. We will try to open the Food Street project before the Chinese New Year. Chen Jian, how is the progress of bringing in merchants?"
When Chen Jian heard Wang Yuanchao's question, he quickly stepped forward and answered:
"Boss, 68 merchants have signed formal entry contracts and paid deposits for the two food streets of the project. The four high-end western restaurants of the project have also signed contracts and paid deposits. We are just waiting for the shops of the project to meet the delivery standards and enter the site for decoration. I will introduce policies to urge the merchants to decorate as soon as possible. There should be no problem in meeting the opening standards.
However, although the three mid-range Chinese restaurants came to meet with us and signed the entry contract, they never came to discuss the decoration design and standards with us.
Our business operation department has visited the restaurant many times, but the other party has always insisted on simply renovating it before opening. This decoration style does not meet our company's requirements for high-end Chinese restaurants. Now our business operation department is still trying to find a way to persuade the other party. "
Wang Yuanchao brought the three Chinese restaurants from China. Given the current domestic environment and business philosophy, Chen Jian and others could not handle it. Wang Yuanchao could understand that, so he said, "Since the other party is unwilling to invest too much cost and spend too much money on decoration, then our company will be responsible for the decoration.
I have requirements for the decoration styles of the three Chinese restaurants. They must be modern Chinese style, high-end and classy. You need to communicate well with them. Simple decoration is definitely not acceptable and does not conform to our company's positioning of the restaurant. They can send a designer to design the decoration plan together with our company's designer. Our company will fund the decoration and promotion. They don't have to pay for the decoration. We can make up for the shortfall in decoration from the rent.
In the future, they just need to increase the rent by two levels.
Let’s talk about this condition.”
"Okay, boss, I understand. I will definitely complete the task."
Wang Yuanchao nodded as he walked, and soon the group of people reached the highest point of Taipingshan Street.
After Wang Yuanchao stood on a high place and looked into the distance for a while, he said to Ouyang Yuanfang:
"General Manager Ouyang, Quanjude, Fire Palace, and Lin Heung Lau are three well-known century-old Chinese restaurants in China.
I specially invited these three time-honored restaurants to come here in order to sort out the signboards for our Food Street. These three Chinese restaurants will be the main merchants of our Food Street in the future.
Therefore, we must rationally utilize the brand value of these three companies to maximize profits.
Before the opening, I hope you can coordinate the company's media and public relations department to organize outdoor advertising near Causeway Bay in Hong Kong, newspaper and other print media advertising, Infinite TV TV advertising, and other publicity channels.
By leveraging the brand value of these three century-old brands, we were able to conduct extensive publicity for our Food Street project before its opening.
We must make our Food Street project a sensation in Hong Kong on the opening day.
We must let all Hong Kong citizens know that if they want to eat delicious food, they should come to the food street in Taipingshan Street.
In short, those who need to take photos should take photos, those who need to pay someone to write the copy should write the copy, and those who need to shoot promotional videos should shoot promotional videos.
We must let all the citizens of Hong Kong know about our company's Food Street in Causeway Bay on the opening day of our Food Street.
Got it? "
Ouyang Yuanfang never went back on the specific decisions made by Wang Yuanchao.
"Okay, boss, should we hire a celebrity to endorse our product for this promotion?"
“There is no need to hire celebrities as endorsements. Celebrities are not very useful for a food street project.
On the opening day, I will invite some well-known wealthy people from Hong Kong's upper class to come and try the food at our Chinese restaurant.
When the time comes, remember to arrange some reporters to guard the entrance of the Chinese restaurant in the project.
When these well-known wealthy people finish their meal and come out, let them come forward for an interview.
Then, through the praise of these well-known wealthy people, word-of-mouth publicity is carried out in the media. One word from these people is worth the words of countless passers-by. "
Ouyang Yuanfang nodded with sudden enlightenment and said:
"Okay, boss, I will definitely do everything according to your request, but what if some wealthy people don't have a good reputation for Chinese restaurants?"
Wang Yuanchao said angrily, "Do you still need to preach? Aren't journalists the best at quoting out of context or simply ignoring things?
Record all the good words, select some of the most instructive words and publicize them in the media.
In such a public place, few people would say something that would spoil the mood. These people can make so much money, how could they possibly offend others with their big mouths, right?"
"That's right, I understand, Boss, don't worry, I will definitely get it done."
"Yeah, okay."
After Wang Yuanchao and Ouyang Yuanfang finished their explanation, he looked at Hu Meng, who was serving as his bodyguard, and waved his hand at Hu Meng, saying, "General Manager Hu, come here."
Hu Meng saw Wang Yuanchao's greeting, walked over quickly, and said with a smile: "Boss, are you looking for me?"
"Well, I've been busy lately and haven't had time to learn about your situation.
Have you guys bought your house yet?"
Hu Meng rubbed the back of his head happily and said, "We've bought it, boss. All eight of us have bought it."
"Where did you buy it from?"
"Boss, Vice President Yan Haoxiang and I bought a villa halfway up the mountain at Jiulong Peak, and Xiong Jian and his friends bought a townhouse at the foot of Bixia Mountain No. 1."
Wang Yuanchao didn't know much about these two real estate projects, so it was difficult for him to comment. He nodded and said, "The houses have been bought. Do you have money to renovate them? When do you plan to move in?"
Hu Meng looked at Wang Yuanchao with gratitude and said:
"Boss, we brothers really thank you so much. If it weren't for you, we wouldn't be able to live in such a nice big house. Now everyone around the dormitory we live in is envious of us for having such a good boss.
The houses in these two communities are decorated with exquisite products. In recent days, several of us have been looking at furniture and appliances. After we have bought all the items we need at home, we plan to move there.”
"Okay, when you join us, remember to notify me, and I'll go and warm up the house for you."
"Boss, this is a must, definitely, definitely."
(End of this chapter)
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