Chapter 575 Pre-opening meeting
"Boss, the market price of a Victoria's Secret lingerie set is 100 US dollars. Isn't the price a bit expensive?"
Wang Yuanchao looked around at the company's executives, smiled, waved his hand and said, "For clothing, it's normal for brand premiums to be high. Moreover, during World War II, a pair of stockings cost 3,000 to 4,000 US dollars, and they were in short supply. People rushed to buy them. Our stockings are a brand new design and look very good.
If our brand of underwear is priced too low at the beginning,
We have positioned ourselves as a local brand from the beginning. It will be difficult for our clothing brands to raise prices in the future. Moreover, our underwear sets and stockings are much cheaper than those luxury brands in Europe and the United States. Our pricing is only in the mid-range market at best, judging from the global market.”
"this"
To be honest, the executives sitting in Wang Yuanchao's office really have confidence in the price set by Wang Yuanchao. You know, although Hong Kong's clothing manufacturing industry is very developed now, it almost accounts for half of the global market supply.
However, these clothing manufacturers in Hong Kong only take orders and sell wholesale. Most of the clothes they make are sold by kilogram, a few dollars per kilogram, which is very cheap.
What's more, 100 US dollars is equivalent to more than one month's salary for a Hong Kong worker. Moreover, as senior executives, we have all tried the quality of the company's underwear sets. This set made of gauze and lace is very beautiful, very comfortable and sexy to wear.
But the quality is bad, really bad. If you don't take a break, the clothes will be damaged if you pull them hard. Customers can't wear a set of women's underwear for long after buying it.
So everyone didn't know how to persuade Wang Yuanchao for a while.
After all, although Wang Yuanchao is usually easy to talk to and discusses everything, he will not listen to anyone's advice if he has already made up his mind. We are all working here and are all senior executives. There is no such thing as a fool. Obviously, Wang Yuanchao has already decided on the price, and everyone should just work hard to sell at this price . If you want to show that you are capable, you should keep an eye on the boss's opinions and make him unhappy?
How can anyone be sure that his or her opinion is correct? If someone goes against the boss's opinion over an uncertain matter, he or she will not get far no matter which company he or she works for.
So Wang Yuanchao's office fell silent. Wang Yuanchao did not consider everyone's thoughts, but continued:
"Everyone should know that the current global environment is a two-power struggle. The camp on the side of the Bear Alliance is now vigorously exporting revolution around the world, provoking resistance from the lower classes around the world.
On the other hand, the Northern Alliance, in order to win the competition, has been vigorously squeezing the benefits of capitalists and raising the welfare benefits of ordinary people.
Nowadays, people in Europe and America are living a good life and are very wealthy.
Our products are avant-garde, novel, beautiful and sexy in design. We are not afraid of competition in the market. There are many middle-class people in European and American countries now. Citizens have money and are eager to have a better life.
Therefore, the market price of the company's Victoria's Secret brand women's underwear sets is set, and there is no need to discuss it further."
Wang Yuanchao paused here, took out a Cuban cigar, cut it, lit it, took a puff, and continued:
“What we need to discuss now is the global marketing strategy of the clothing brand and how to better implement the company’s sales policy.
General Manager Ouyang, the three flagship stores in Hong Kong are about to open.
You are in charge of coordinating this matter, so please tell me your thoughts first."
Ouyang Yuanfang heard Wang Yuanchao's name and said,
"Boss, the company's clothing models have undergone more than four months of training in walking, sitting, standing, walking, posture, and dressing.
The company's 54 current models have passed the company's assessment.
On the opening day, you can go to the company's flagship store, wear the company's underwear sets, and show our company's clothing to the public.
Recently I have been busy sending out opening ceremony invitations to companies and restaurant owners that have cooperated with our company.
More than 1,000 restaurant and company owners who have cooperated with our company's premium rice have agreed to attend the opening ceremony. Boss, if we only hold the opening ceremony for one flagship store on that day, I believe the sales of the flagship store on that day will definitely not be too low, and everyone should support it. If three flagship stores are opened at the same time, the company cannot guarantee the sales of the other two flagship stores.
So my personal suggestion is that it is best to open only one flagship store on the same day, and open the other two flagship stores that have been renovated one every other month. In this way, after the opening of Victoria's Secret, it will not only cause a sensation in the Hong Kong market,
It will also allow our women's underwear to ferment in Hong Kong's middle and upper classes for a period of time, and once our Victoria's Secret brand reputation spreads, our company's clothing brand will become a hit in the Hong Kong market."
After thinking about Ouyang Yuanfang's suggestion, Wang Yuanchao did not rush to express his opinion and continued:
"What about the overseas development plan? How many managers of the company have signed up?"
"Boss, many people in the company's management are interested in expanding into European and American markets.
It's just that the company has not yet issued specific benefits for market development.
Everyone is still hesitant, wondering whether the company's salary and policies are worth leaving home and going abroad to work for the company."
"Well, if that's the case, then today we should finalize the overseas market development franchise policy and specific benefits for market development personnel, and let the company's interested management sign up."
"Okay, boss."
Wang Yuanchao nodded and called on Hu Wei, the general manager of the group's clothing company, and asked, "General Manager Hu Wei, please tell us what you think about the overseas development policy and the treatment of market development personnel."
Since Hu Wei joined Wang Yuanchao's Xiangjiang Group, she rarely showed up at the company. She went to the garment factory every day, either to sort out the management of the garment factory with the factory director,
It means spending time in the clothing design department of a garment factory to understand the company's clothing designs and to train the company's clothing models.
He had a good idea about the company's products and had his own unique ideas about how to expand overseas markets based on Wang Yuanchao's advice. After hearing Wang Yuanchao's name, he straightened his back and said:
"Hello, boss. According to your pricing of Victoria's Secret lingerie sets,
I personally think that the company's overseas market development franchise strategy is more appropriate to be a three-level franchise strategy."
(End of this chapter)
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