Chapter 586 Public Opinion War
"What's the progress of the company's world's tallest building in Central?"
Ouyang Yuanfang replied: "Boss, the real estate development company of our company has already sent a design invitation to a world-renowned architectural design firm. The company is waiting for the architectural design firm to submit the floor plan.
After the architectural design firms around the world have submitted their drafts of the floor plans, and after you have finalized the exterior design of your company's tallest building in the world, you can then determine the architectural design firm to cooperate with and officially start the construction drawings.
Once we have the blueprints and the Hong Kong government has approved them, and we find a construction company, we can officially start construction.”
Wang Yuanchao tapped the table with his right fingers while calculating carefully in his mind.
This year, Xiangjiang Group has two main tasks:
One is to open flagship stores in developed countries around the world and expand the global market for the company's Victoria's Secret women's brand clothing. Wang Yuanchao knows very well that only when a clothing company has more sales networks, can it sell more and make more money.
Just like the online shopping platforms in the previous life, the larger the market, the greater the sales volume and amount.
After all, running brand franchise stores is not a heavy burden for Zhang Kai Group. Although Wang Yuanchao does not intend to charge franchise fees for rapid expansion,
However, just collecting the deposit from franchisees is a huge amount of working capital.
This is especially important for the company's rapid expansion.
The second point is that the construction of the world's tallest building must be started by the end of the year. After all, this project was a wish made by Wang Yuanchao to the Hong Kong government's Murray MacLehose.
Although Wang Yuanchao was not afraid, he thought that breaking the contract was too shameful and it was not a good idea to just do it without any reason. Therefore, this matter was the top priority of the company's affairs this year.
As for other matters, they can be decided based on time and the company's financial situation.
"Okay, since the real estate development company has nothing to do right now,
General Manager Ouyang, please arrange for them to find an architectural firm to design the TV station's office building, as well as the film and television base that the company will use for future TV series. Got it?"
"Okay, Boas,
What are your requirements for the design of the TV station building and film and television base?"
Wang Yuanchao thought for a moment and said, "In the future, the signal tower of the TV station needs to be installed on the roof of the TV station building. This point must be taken into consideration when designing. The exterior facade of the TV station should all be made of glass curtain walls.
I didn’t have any other requirements, I just preferred the design aesthetic of the office building.”
"Okay, boss, what about the film and television base?"
Wang Yuanchao took out a Cuban cigar from the drawer, cut it, lit it, took a puff of smoke, and exhaled before saying, "For the film and television base, I plan to build four filming bases in the film and television base, namely the Qin Empire, the Han Empire, the Tang Empire, and the Ming and Qing Empire. I need to replicate the buildings and streets of the dynasties in 1:1 ratio and perfectly present the architectural style of the dynasties.
In this regard, you can ask Mr. Luo Yihua and others to contact the mainland,
We hope to cooperate with domestic cultural departments and invite them to arrange experts to design a film and television base for us.”
Ouyang Yuanfang was shocked and asked in surprise:
"Boss, the environment in the mainland is so conservative, you probably won't agree to cooperate with us, right?"
Wang Yuanchao shook his head confidently and said with emotion:
"In fact, the mainland government is not conservative. It's just that since the founding of the People's Republic of China, the mainland has been blocked by Western European and American countries.
In addition, after the fallout between the domestic and northern bear alliances,
The country is blocked by both the East and the West, so there is not much communication with the outside world.
Fortunately, China has now broken the ice with Western European and American countries, and Western European and American countries have gradually begun to establish diplomatic relations with China, so I believe that China will seriously consider the cooperation invitation issued by our company.
After all, the country also needs windows for external exchanges and cooperation, and normal business exchanges between Western European and American countries and China have also been opened up.
China is extremely short of foreign exchange right now, and I think it is very possible to cooperate with them and have them send a team of experts to design a film and television base for us.”
"Okay, boss. I'll meet with Mr. Luo Yihua later to arrange things."
"Well, as for these reports in the newspapers, I don't intend to spend money to silence the voices that slander our company.
On the contrary, I intend to fight a war of public opinion with these so-called old-fashioned literati.
Take this opportunity to make things worse.”
Ouyang Yuanfang looked at Wang Yuanchao in astonishment, a little at a loss, and simply couldn't understand, "Boss, why?"
Wang Yuanchao took a few puffs of his cigarette and said:
"Although we also advertised extensively when our Victoria's Secret flagship store opened, Hong Kong's media industry is well developed and citizens are exposed to advertisements of various products every day. Hong Kong citizens have long been wary of advertisements and will subconsciously reject the content of the advertisements.
Although our opening event yesterday was very successful,
However, the scope of influence is too small, and it takes time and word of mouth to expand the scope of influence.
So I plan to use this incident to start a public opinion war, or a war of words with them.
Make a big fuss about it and let all the citizens of Hong Kong have a good watch. After all, people are less receptive to advertisements, but they are still very keen on watching the fun.
Especially Chinese people, they are born to like joining in the fun.
I plan to use a media campaign to let the citizens of Hong Kong know about our Victoria's Secret women's underwear brand, stimulate their curiosity, and come to our flagship store in Central to see what it is all about. Then, through the attractiveness of the products, I will expand the customer base, increase sales, and earn more profits. "
"Okay, boss, I understand."
"Well, since we are fighting a war of public opinion, we need to find the right entry point to criticize the other party. I think our company can focus on women's rights and women's freedom and guide our products towards the most fashionable trends.
Tie women's rights to pursue beauty and sexiness to the realization of their self-worth, and criticize the other party for their old-fashioned, conservative and feudal thinking, and for living in the old feudal society.
Got it? "
Ouyang Yuanfang wrote down Wang Yuanchao's instructions in her notebook and replied thoughtfully, "Boss, I understand.
I will organize the best writers in the company to start writing articles in a moment, and I will invite you to review them when the time comes."
Wang Yuanchao nodded in satisfaction and said, "It would be best if the company has a suitable writer. If not, immediately find a writer from the cultural field to do it. I want to see our company's article on the front page of all the major newspapers in Hong Kong tomorrow."
"Okay, boss, I promise to complete the task."
(End of this chapter)
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