Chapter 142 It’s time to do something big
After graduation, she did not accept the school's assignment to report to the film studio, but chose to find a job on her own according to Gao Jialin's arrangement. Gao Jialin registered an advertising company for her in advance.
Now the film and television industry has not yet been opened to private capital, and film and television companies cannot be directly established, so we can only take a roundabout route. Advertising companies deal more with TV stations and other institutions, and shooting commercials is also related to filming film and television dramas. It is still appropriate to use advertising companies as a transition.
When the policies are relaxed in the future, they will be able to achieve seamless integration and enter the film and television industry on a large scale. This is what the Wang brothers of Huayi and Chen Xiaoxu did. With these two successful cases to refer to, Gao Jialin also helped Chen Hong make the same arrangements.
As a reporter for Xinhua News Agency, Gao Jialin had good relationships with many newspapers and magazines, and also knew people at various TV stations. After taking Chen Hong on a tour, he was able to obtain a lot of advertising resources.
It is also easy to find customers. He has been traveling around the country in recent years, constantly interviewing various companies. Many of them have the need to publish advertisements. Gao Jiawang can get advertising contracts by just asking him to go and talk to them.
Chen Hong then arranged her subordinates to complete the production of advertisements based on the needs of these companies, and then published them in newspapers, magazines, television stations and other platforms. Gao Jialin gave her some ideas and produced several classic advertisements, which immediately made the company famous.
Many potential clients were attracted by these advertisements and came to the company actively seeking cooperation. The survival of the advertising company soon became no longer a problem. Chen Hong still had the energy to select projects and tried to take on those that would be helpful for future filming of film and television works.
Not long after, she also got the opportunity to actually participate in the filming of a TV series. Sichuan TV took a fancy to Gao Jialin's martial arts novel "Jianghu Enchoulu" originally published in "Story Club" and planned to adapt this work into a TV series.
They sent someone to Shanghai to talk to Gao Jialin. After a few probing words, Gao Jialin understood the TV station's current situation. "So you want to shoot this film, but the funds for the production have not yet been gathered?"
"Nowadays, all TV stations are having a hard time. Most of the annual budget is invested in the maintenance of TV station hardware equipment and news editing and compiling. There is very little left for the TV drama department, which can only get very limited investment. At most, they can produce three or four TV dramas each year. The poorer stations can even only shoot one TV drama a year." The staff of Sichuan TV complained about being poor.
After saying that, he was afraid that Gao Jialin would worry if he said too much, so he quickly added, "But you can rest assured about this play. As long as you agree, the adaptation fee will definitely be given to you as soon as possible, and we will also find a way to raise the filming funds as soon as possible, so it will definitely not delay the filming."
"It's not easy to raise money, right? I know something about the situation of the TV station. The TV drama production department employs a large number of people, and many people have been waiting for several years for some time without getting the chance to make a film. The cost of filming "The Legend of the Condor Heroes" is not low. If you use up all the money, what will they do?" Gao Jialin realized the opportunity.
"There's nothing we can do about it. There are too many people and too little porridge, so whoever grabs it first gets it." The TV station was also helpless.
"I do have a way to help you solve the funding problem. You only need to get half of the fee from the station and you can start filming directly. I just don't know if you are interested." Gao Jialin put out the bait.
Today’s policies do not allow private capital to directly enter the field of TV drama shooting, but as long as you are willing to use your brain, you can still find ways to circumvent it.
"Tell me about it?" The other party was indeed interested.
"I'll introduce you to an advertising company. They can sponsor you to shoot a TV series. You can give them some advertising time at the beginning and end of the film. They can attract customers and collect advertising fees. This way they can recover their investment costs, and you can shoot the TV series with less money. This is a win-win situation."
"When signing the contract, you can say that this money is the cost of purchasing advertising time. You should be able to guarantee that this money will be distributed to you once it reaches the TV station, right?" Gao Jialin offered his own solution.
It is definitely not possible to just invest money in the crew and ask for a return, but it is fine to buy advertising time instead. This is what some companies did in the early days when they participated in TV drama production, and TV stations were willing to accept it because they were also short of money, so of course they were happy when someone was willing to give them money.
After going back to discuss it, Sichuan TV agreed to Gao Jialin's plan. Chen Hong used money to pave the way for him to successfully join the crew of "Jianghu Envengeance" as a producer. He had a lot of say in the crew and could introduce familiar actors and behind-the-scenes staff to train them.
She did not rush to look for companies to solicit advertising, but concentrated on filming the TV series. When the filming was almost finished, she took the edited trailers to visit companies. When the heads of these companies saw the trailers, they were surprised that they found them attractive and started to compete to raise the price for advertising time.
So before the TV series even started airing, the advertising company had already recovered its costs and made a profit.
When "Jiang Hu En Chou Lu" started to be broadcast, almost all the audiences in Sichuan were waiting in front of the TV, vying to watch this martial arts drama which was completely different from those in Hong Kong and Taiwan, and the ratings soared.
The companies that advertised also benefited from this, with their product sales rising continuously. The bosses were all grinning from ear to ear and took the initiative to find Chen Hong to ask what she was going to shoot next. They were also preparing to purchase advertising time.
With these high-quality customers, it becomes much easier to talk to TV stations. Relying on this approach, Chen Hong gradually gained a firm foothold in the field of TV dramas and only needs to wait for the policies to be relaxed in the future so that he can show his talents.
The one who took action even faster than her was Gao Jialin. At the end of March 1992, Shenzhen Special Zone Daily took the lead in publishing an editorial entitled "The East Wind Brings Spring", which once again emphasized the importance of reform and opening up and opened up a broad stage for the development of the private economy.
Gao Jialin heard the news and took action. He published an article in the newspaper, firmly supporting continued opening up and declaring that he would adapt to the needs of the times, resign and go into business, responding to the call with practical actions.
As soon as the article was published, Gao Jialin suddenly became a celebrity. Countless media outlets rushed to reprint his article, and many leaders praised him many times in public.
Wherever Gao Jialin went, local leaders welcomed him with open arms to invest and build a factory. He quickly found a suitable place, signed an investment agreement, and recruited workers to build a factory.
Then he called Jiang Wanmeng, Duan Yongping and other talents who had been trained in advance and said, "It's time to do big things. Come over here. Let's give the people of the whole country a big surprise together."
(End of this chapter)
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