Chapter 1078 Roller Skating Party
After Xiao Peng and Martin broke up, they went shopping on the streets of The Hague and had a great time buying all kinds of snacks and souvenirs.
He has traveled to many places, but rarely has he been able to calm down and be a tourist like this. Now he finds that this feeling is really good.
A burst of loud music caught Xiao Peng's attention, and he found a square crowded with people.
Based on Xiao Peng's experience in Europe, why would so many people gather together? Either someone is holding a concert, someone is running for election, or they are protesting or rioting.
Xiao Peng took a look out of curiosity, only to discover he'd been wrong. He had to buy a ticket to get in. Curious, he bought one and went to join in the fun, only to discover it was a roller skating competition hosted by Red Bull.
The reason why there were so many people at that time was because a man wearing roller skates was performing in the venue.
Xiao Peng actually knew this person - of course, the other party didn't know him.
This guy's name is Chris, a French extreme roller skater. How did Xiao Peng know him? Because he once broke the world record by jumping 40 meters from the Eiffel Tower on roller skates. This event was a sensation in France, so he is also a celebrity in France. Xiao Peng, living there, naturally knew him.
After looking at the advertisements on the sidelines, Xiao Peng suddenly realized: it was the 'Red Bull Suicide Squad' causing trouble again.
Red Bull is a ubiquitous presence at nearly every extreme sports event on the planet. Currently, Red Bull supports over 800 athletes worldwide, across 160 different sports. Extreme sports are particularly dominated by Red Bull, leading to the nickname "Red Bull Death Squad" for these Red Bull-sponsored athletes, essentially coining the phrase "I pay, you risk your life"!
They have done so many things that shocked the world!
For example, Chris jumped off the Eiffel Tower, cycled across mountain ridges, and flew in a wingsuit on the top of a snow-capped mountain... The most famous example should be the space jump in 2012.
At that time, Austrian skydiver Felix Baumgart used a hot air balloon to lift himself to an altitude of nearly 40,000 meters and then jumped down. His body broke the speed of sound and landed safely!
This move attracted countless live viewers, and the "Red Bull" logo was printed on the space capsule, parachute, and hot air balloon. Forbes called it the most powerful marketing in history.
Red Bull has also taken extreme sports promotion to an extreme. If you visit Red Bull's official website, you'll immediately be taken to a dedicated extreme sports website featuring off-roading, skateboarding, skiing, rock climbing, mountaineering, surfing, cycling, and more, but you won't find any mention of Red Bull. The impression is that Red Bull's main focus is extreme adventures, with its beverage sales as a sideline.
Almost all the world's extreme sports records are monopolized by the Red Bull Death Squad: the highest altitude skydive, the fastest downhill bicycle ride, the fastest 100km city run, and even in the Formula 1 race, which is generally considered the fastest, Red Bull, as a latecomer, broke a record: changing four tires in 1.82 seconds...
Perhaps the world record they're most reluctant to break is the fastest unpowered human flight record. After all, every wingsuit pilot on the planet is sponsored by Red Bull. Even the beautiful woman who died in a wingsuit accident in Zhangjiajie had a large Red Bull logo on her gear.
"I pay, you risk" has been Red Bull's marketing tactic for years—after all, they're rich! The beverage company is the richest in the world.
Some people may not believe it, but even though Red Bull lags far behind Coca-Cola and Pepsi in the Fortune 500 companies, its profits are almost the sum of the two major colas: Red Bull is not a listed company, it is just a young family business.
It is no exaggeration to say that it is "young". Red Bull is a beverage that was only invented in the 1980s.
In 1980, when Austrian businessman Mateschitz went to Thailand, he discovered that there was a local drink that could relieve fatigue. It was very popular among local truck drivers and workers. So he returned to his country and founded the Red Bull company, which specializes in selling this magical drink that can relieve fatigue.
Moreover, this kind of drink is a cheap drink in Thailand. However, under Mateschitz's packaging, Red Bull became a high-end and fashionable drink. The price of three euros per can is much higher than other drinks. He also hired a large number of "Red Bull girls" with beautiful faces, hot bodies and sexy clothes to expand his influence among young people. In just forty years, Red Bull has become the most popular drink.
To be honest, Red Bull's marketing is definitely a textbook example. Back then, Red Bull's slogan was very famous: "Red Bull, give you wings." However, in 2014, Red Bull was sued by an American consumer. The reason was: I drank so much Red Bull but didn't grow wings.
If any other beverage company were to face such a lawsuit, they would have laughed it off and the suer would have surely lost. So what did Red Bull do?
'pay'!
Red Bull offered a guarantee: any American consumer who purchased Red Bull between January 1, 2002, and October 3, 2014, could apply for compensation, with a share of the $13 million in compensation. So, Americans who bought Red Bull during that period, whether they had bought it or not, applied to be included in the compensation, and Red Bull agreed to all of them, eventually paying the money.
The facts proved this: they spent $13 million on a year-long advertising campaign, effectively monopolizing the American energy drink market. And Mateschitz, who had taken out a loan to build the factory, is now Austria's richest man—a position he's unlikely to hold for a long time.
In fact, the drink Red Bull has existed in Thailand for a long time, but no one discovered its value. When Mateschitz discovered it, he created a monopoly-level industry giant.
There are really many ways to make money. The key is whether you can find the business opportunities. Those who hate the rich blame the rich for their poverty and take their money. This is a ridiculous way of thinking.
The most important thing is that Red Bull always clearly knows its customer base: they constantly organize events like this roller skating competition to attract young people to expand their audience base.
But Xiao Peng was now very unhappy: Who am I? Where am I? What am I doing?
It’s not that he doesn’t like extreme sports, but watching others play and playing yourself are two different concepts!
The experience of him doing the splits while skiing is still so painful when I think back on it!
That's a real pain in the ass!
As for roller skating? Just watch from a distance! Looking at those people lining up to put on roller skates, Xiao Peng bought a glass of juice and a large bag of French fries and sat quietly aside as a spectator.
Mm, very beautiful!
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