Chapter 805: The Streets Are Full of Internet Celebrities
When Xiao Peng finished taking a shower, he saw Alfred holding the hotel phone and talking to someone. His tone didn't seem very good.
"What's wrong?" Xiao Peng asked.
Alfred said, "Sir, I just called the hotel to complain about their security."
"Security work? What's going on?" Xiao Peng asked in confusion while wiping his hair.
Alfred said, "While you were showering just now, seven groups of people came up to our floor."
"Seven groups of people?" Xiao Peng was stunned. "What are they doing?"
"They all said they were from an entertainment company and wanted to work with you," Alfred said. "I told them to wait in the front room. Walter and Kasin are over there, but letting people like that into our floor clearly indicates a security breach. So I called to complain."
Xiao Peng said directly: "What entertainment company? Why are you still keeping them? Just let them go, I won't see them."
Alfred nodded and said, "Okay, I understand."
Watching him leave the room, Tildy said, "Don't blame Alfred for keeping them. He's a competent butler. How could he possibly help you make decisions?"
Xiao Peng said helplessly, "How could I possibly blame him? What do you think I am? A tyrant? What's going on here? Why are there so many people here when I'm just taking a shower?"
Tilty shook her phone. "Congratulations! You've become a celebrity in the US. They don't know who the 'Salvage King' is, but they do know the mysterious Oriental man who can throw a football directly into the opponent's goal."
Xiao Peng sat down next to Tilti helplessly. "These people from some entertainment company are too sensitive, aren't they? Seven groups have come in such a short time? Do they live here?"
Abby came in just in time and, listening to Xiao Peng's words, said, "Actually, you're right. Rodeo Drive on the West Coast and Atlantic City on the East Coast are the two holy places for American internet celebrities. You can find all kinds of American internet celebrities here."
"All kinds?" Xiao Peng was confused.
Abby explained, "Because of the casinos, you can find almost every luxury brand boutique in the world here. You've also seen luxury cars everywhere on the street, but nowadays, there are even more American 'wild influencers'. Just walking along this coastal avenue, you'll see at least a thousand 'influencers'."
Xiao Peng said helplessly: "With so many, can it still be considered an 'Internet celebrity'?"
"It's just a job title!" Tildy said. "I've seen so many influencers. You can see thousands at a single music festival. They're all over the place, on Facebook, Instagram, Snapchat, Vine, Twitter... Everyone wants to be an influencer, thinking it's a quick way to make money, but this industry is a typical pyramid scheme. People only see the top and not the bottom. Every influencer in America wants to be Paris Hilton."
Speaking of the originator of internet celebrities in the United States, we have to mention Paris Hilton, who had to get a manicure in prison. Kim Kardashian, who is now at the peak of her career, was once Paris Hilton's bag girl.
Paris Hilton might not seem as impressive as Kim Kardashian these days, but the reality is, she's built a business empire! She owns nineteen product lines, and her perfume alone has generated $3 billion in economic value. Even her pet clothing brand, which makes the least money, is worth $50 million... And right inside the Borgata Hotel is Paris Hilton's fashion boutique!
I have long since disdained to be in the circle of internet celebrities.
Xiao Peng laughed and said, "What industry doesn't focus on the top? Take the deep-sea salvage industry, for example. Many people pay attention to me, but many ocean exploration companies are struggling on the brink of bankruptcy!"
"You're bragging!" Tildy said, "But your description does make sense. The Americans also divide internet celebrities into five levels."
"Huh?" Xiao Peng was stunned. "Are internet celebrities divided into different classes?"
Tierti said, "That's right. The market here is quite formal. For those financial sponsors, they have to invest in the right influencers to make a profit. For example, influencers with over 7.4 million followers are at the top level, called 'idols'; those with over 2.8 million but less than 7.4 million are called 'pioneers'; those with over 850,000 followers but less than 2.8 million are called 'ordinary'; those with between 220,000 and 850,000 followers are called 'micro-level'; and those with over 50,000 followers are called 'ultra-micro-level'. The price for each tier is different."
Xiao Peng scoffed. "Any internet celebrity with over 7.4 million followers is considered an 'idol-level' influencer? Come on! Every celebrity in our country has tens of millions of fans, and some even have over 100 million. And they all talk as if those fan numbers weren't bought. Don't they have bought followers? Don't they have fake followers?"
"Those sponsors aren't that stupid," Tildy said. "There are specialized companies here that assess influencers' actual follower counts and influence. They use CPM to price influencers and evaluate advertising effectiveness."
"CPM? What is that?" Xiao Peng asked in confusion.
Tilty offered the answer: "It's called 'cost per thousand impressions,' which roughly means how much it costs you if a thousand people see your ad. For example, if you spend the same 100 yuan on two influencers to run your ad, and one has 1,000 views and the other has 5,000, then the 5,000 one will definitely be more cost-effective for you. For the influencer's sponsors, the lower the CPM, the more cost-effective the advertising investment. So, dear, which of the five influencer levels I just mentioned has the lowest CPM?"
Without thinking, Xiao Peng replied directly, "They must be top-tier 'idol-level' internet celebrities! How many fans do they have?"
Tildy shook her head. "You're wrong. Sponsors are focused on commercial value. With more fans, people's preferences become more diverse. Using 'idol-level' influencers for advertising is not only unlikely to yield good results, but could even have a negative impact due to fan disputes. The most cost-effective, both in terms of influence and value, is actually 'ordinary influencers.' As a sound business investment, advertisers will invest their advertising dollars in a bunch of smaller influencers, which results in better results."
Xiao Peng was dumbfounded: "Tildy, don't you like music? How do you know all this?"
"Music is just my hobby," Tildy said. "I studied at the London Business School in England."
Xiao Peng threw himself on the sofa. "Damn it! I'm afraid I won't be able to live in the future. Everyone around me is a shrewd academic master. Isn't it hard for me to even lie?"
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