Chapter 564 The best way is marketing
At four o'clock in the afternoon, I came back from giving Dana acupuncture and moxibustion and said to Chun:
"Mr. Chalun wants me to cook a dish tonight. I'm going to cook fish. Can you cook?"
Chun said, "Yes."
"Most boys can't cook, you..."
"Last time, didn't you come to my house? You even praised the food my mom cooked."
"Oh, you learned it from your mom. Then you can show off your skills tonight. What kind of ingredients do you want? I'll ask the Chinese chef to prepare them later."
Chunlai shook his head repeatedly.
"Why, are you afraid of making a fool of yourself?"
"I'm most afraid of expressing myself in public."
I glanced at him and asked, "So you didn't find a girlfriend during your four years in college?"
He made me a cup of tea, put it on the coffee table, sat down and said, "No."
I said to him with a fierce face: "Chunlai, this is a shortcoming. It will affect your development in the future."
He blushed and said, "I know that too, but I just can't sell myself."
I shook my head and said, "My expectation for you is not to promote yourself."
"Huh? What's that?"
I took a sip of tea and asked, "Do you want to be a famous doctor first?"
He nodded: "Very much."
“You are studying Chinese medicine, and you must first market Chinese medicine, especially abroad, to make others believe in Chinese medicine, so you must cook a dish.
Tell others that this dish is not only delicious, but also nourishing, so I suggest you make a soup and ask Sasha to buy some Chinese medicinal herbs to put in it.
So, tonight's dinner was a success. We took this opportunity to promote the nutritional benefits of Chinese medicine."
Chunlai finally understood why I wanted to make a dish and nodded, "Then make a stewed chicken."
I said, "That's right."
I called Sasha's room and she came right over. I wrote a list and told her to go to the pharmacy and buy things like angelica root, astragalus root, Chinese yam, and red dates.
One good thing about Sasha is that she does whatever task is assigned to her immediately.
Just as she was about to leave, I stopped her and said, "By the way, tell the chef in the cafeteria to kill a chicken and clean it thoroughly, leaving out the internal organs. We'll be using it tonight."
Shasha said: "Okay——"
After he left, I said to Chun, "You are so handsome and tall, but you have never had a boyfriend in school. I want to criticize you."
He looked at me with a red face and then looked away.
"It proves that you don't know how to market yourself. Look at me, Teacher. Why am I sitting at Zhalun's house and being treated like a distinguished guest? It's because I'm good at marketing myself."
Chun said, "Teacher, I just feel that you have a strong aura, but you haven't tried hard to promote yourself, saying how great you were in the past."
I smiled and said, "Chunlai, take a notebook and write down what I said."
He actually stood up to get the notebook.
I pulled him back: "I'm just kidding, but you must remember these words."
He looked at me without blinking.
"Let me tell you what sales promotion is, what sales promotion is, and what marketing is."
He smiled slightly. I guess he was thinking, we're not doing business here. That's why he had that slight smile on his face.
"Let me give you an example. You fall in love with a girl and tell her, 'I'll love you forever.' You're selling yourself to her, recommending your qualities. Loving someone, loving them forever, and never changing. That's called selling, isn't it?"
Chunlai nodded.
I continued, "Besides saying that, immediately add this: The car and the house are all in your name. This goes a step further than just promoting yourself; it's giving people a benefit. That's called a promotion, right?"
Chunlai couldn't help but burst out laughing. Then he said, "Yes, the bank staff came to my house and persuaded my mother to deposit the money in their bank.
They always say they have a good reputation in the industry and provide good service, and then give my mother a few bags of rice and a barrel of oil as a gift, which is a promotion."
I said, "Yes. Adding material inducements is called promotion. However, neither of these two methods is the best. There is a better way."
"What's your name?"
"There's no marketing or promotion. Even before he shows up, rumors about him spread everywhere. For example, Hua Tuo was sitting at home, and Cao Cao wanted to invite him to treat his illness.
Because he is so famous, he doesn't need to sell himself or promote himself. He should first make himself known to the world. This is called marketing.
We need to learn how to market TCM, market Chinese medicine, and market ourselves. So, if you make chicken soup with Chinese medicine tonight, don't worry about whether others drink it or not, or whether it tastes good or not.
All he has to do is say, "This is a nourishing and precious soup that has been enjoyed in China for 5,000 years," and you've marketed Chinese food supplements.
“Then how do you market a fish?”
I laughed out loud: "I won't tell you now."
About half an hour later, Shasha came back and handed the purchased herbs to Chunlai for him to check.
Haru said, "No need to check."
After Sasha left, Chun said, "I looked it up online. Thai cuisine is characterized by a balance of five flavors: sour, salty, sweet, bitter, and spicy. The ingredients are mainly seafood, fruits, and vegetables."
After hearing this, I suddenly felt a little guilty, so I asked Sasha to call the chef and ask him to come to my room.
The chef arrived shortly after. I asked, "Is the fish you're preparing for me tonight sea fish?"
He nodded.
I said, "They sell fish from the river in the market. Do you sell fish from the pond?"
He nodded.
I said, "Go get me a new one right away. One from the river is best, but if there's none, one from the pond will do."
The chef nodded and left. Chunlai asked, "Why not fish from the sea?"
I said, "I've never cooked sea fish before. If I can't get that flavor, I'll be a failure."
“They can’t taste the Chinese flavor you cook.”
I said, "You don't understand."
In fact, I was afraid that I couldn’t make a white soup that looked like milk.
More than ten minutes later, the phone in the room rang. Chunlai answered it and said to me, "Sasha is going to accompany us to meet the guests."
We changed into the yellow T-shirts, and when we went out, we saw Sasha wearing the same short-sleeved shirt.
As she led me around, she introduced that the person I was going to meet was the food host, Sister Li.
When we arrived at the small reception room, there were indeed quite a few people sitting there.
We went in and everyone stood up. Chalun introduced us and Shasha translated. Sister Li and I put our hands together and greeted each other.
Sister Li has black hair, a big face, is a bit fat, and is about forty years old (friends who are interested can search Thai food anchor Sister Li on the Internet to see what she looks like).
After we sat down, Chalun introduced the program for the evening: First, Sister Li would make a "curry fish cake" and a "Tom Yum Goong soup", then I would make a Chinese dish. After the three main courses were ready, the guests would grill their own food and then taste it together.
Zhanchai will be the host of the dinner, introducing the whole process. He will film it and send it to us.
Chanchai finished translating. I said, "Mr. Chalun, my assistant Chunlai is good at making chicken soup, and he's eager to join in."
Zhanchai translated it, and Chalun put his hands together and muttered something.
Zhan Cai translated: "That's great."
After the exchange, guests came to Zhalun's house one after another. When they arrived, each of them was given a piece of clothing.
It's not appropriate to sit here, and I don't need to know the guests. I walked out with Chunlai, and Shasha followed. I waved to her:
"No need to accompany me, let's just go for a walk on the street outside."
Shasha said, "Come back on time at six o'clock."
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