Chapter 629: Opening supermarkets in the countryside is a weapon to resist e-commerce?
Throughout September, I spent almost the entire month traveling back and forth between Huaxi Lake and Daughter Island, and I also did two private jobs.
Yiba Huamanxi was introduced to Mr. Shu to learn acupuncture.
The second is to communicate with Chunlai and transfer the money to his father's account.
October 1st came in a flash, and Xiaolin and I discussed renting a house to open a studio.
Xiao Lin said, "If you open a studio with acupuncture, why not rent a bigger place and move Xiao Shitou's shop in there?"
I thought, this is a good idea. I slapped my thigh and said, "I got it. Let's go to Huaxi Building. There are a few vacant rooms on the floor that Mr. Deng rented."
Xiaolin asked, "Why does he have a vacant house?"
I said, "He rented a house across from the new hospital as his headquarters and assigned some people to work there. That's why there were vacant rooms."
Once the hospital opens, his headquarters will move there, and there will be more space. I will rent the vacant units first, and then sign a contract with the boss after he moves out, and then rent the remaining units.
Then, Xiao Shitou and Yifan can move in, and even your 'Lirenxing' can move in."
Xiaolin said, "Good idea."
I immediately called Mr. Deng and asked him where he was. He said he was at headquarters.
I said, "I'll come right over to discuss something with you."
He smiled and said, “You should come over. You’ve been busy with your island every day lately. I know it’s attractive.
But if you hang out with a group of women every day, I’m afraid you’ll start to point your finger out when you speak, which will damage your image as a master.
Come here quickly. I have someone looking for you."
"Who is it?"
"Let's talk about it when we get here."
It took me just over ten minutes to drive there. When I entered Mr. Deng's office, there was someone else sitting there.
Mr. Deng introduced: "Mr. Wang, my boss."
I was stunned for a moment, then immediately realized it was the investor of Huaxi Building. I extended my hand and shook it, saying, "Hello, Mr. Wang."
Mr. Wang smiled and said, "We were just talking about you. Mr. Deng said you're a good brother, so you called me. It's fate. My name is Wang Luqing, and I run a small business."
I laughed and said, "You're too modest. You've built such a big business, I guess it's because of your good name. 'Qi Lu Qing Wei Liao' is taken from a poem by Du Fu, the last two lines of which are - I will climb to the summit, and look down on all the other mountains."
Mr. Wang smiled and said, "He is indeed a great scholar."
Mr. Deng: "Sit down, sit down and talk."
The three of them sat down and started chatting. I looked at Mr. Wang. He was no more than forty years old and had a handsome appearance. Unlike other wealthy people, he didn't have a pot belly.
From casual conversation, I learned that Mr. Wang was from Shandong Province and had started his business by opening supermarkets. He had established a chain of large supermarkets in many cities. Then I realized that the large supermarket below the Huaxi Building was his.
He knew I was in the tourism industry, so he asked about Daughter Island. I gave a brief introduction.
The more he listened, the more interested he became. He even said, "Your personalized customization is very creative. I've only seen it online before. I want to try it out in the future."
I said, "After we open the business, why don't you just give me your first order."
He laughed and said, "That would have a huge impact, wouldn't it?"
Mr. Deng said, "You're a businessman, not a government official. What are you afraid of? I'm going to experience it once in the future."
Mr. Wang thought for a moment and said, "We'll talk about it later. First, I'd like to ask Teacher Wan to help me with the Feng Shui."
Mr. Deng explained to me:
"Before you came, we sat together for an hour. Mr. Wang built a large supermarket in Liuye Township. He was currently renovating the interior and wanted someone to look at the feng shui of the office building. I recommended you."
I laughed out loud, "Mr. Wang, you built such a large supermarket, so you must have hired a Feng Shui master to look at it. Who did it? You should still hire him."
Mr. Wang said, “Because a worker fell to his death on the construction site, I no longer trust that Feng Shui master.
I should have invited you a long time ago, but we haven't met by chance. I travel a lot and rarely go upstate. So this time, I must trouble you."
Mr. Deng said, "Mr. Wang is worth making friends with. When I rented his house, I only had to talk for half an hour and the deal was done."
I said, "Okay."
Mr. Wang said, “Let’s go now.”
President Deng called the office staff over and gave them a few words. The three of them set off, going down to the underground garage and getting into President Wang's Grand Cherokee.
Leaving the city, we drove along a highway into the countryside. The houses gradually thinned out on both sides, and fields appeared. Wang Luqing explained to me his new business model, which he had developed in recent years.
There are three reasons for opening a large supermarket in a rural area 20 kilometers away from the main urban area of a large city:
First, the land price is much cheaper than in the city.
Second, the city is constantly expanding. Within a radius of 20 kilometers, as long as it complies with the urban development plan, it will become an urban area in ten years.
Third, people now have cars, which makes it convenient to go to the countryside to buy goods and have a meal.
So, how to attract people to the store? After all, it needs to burn oil. There is only one way - only sell famous brands and keep the prices one-third lower than similar brands in the city.
It's still a famous brand, and after deducting the gas cost, I still saved money. Plus, the car is easy to park, and the shopping environment is better than in the city, so business is pretty good.
Mr. Deng said: "Today's business thinking model is becoming more and more advanced."
Mr. Wang said: “When I built the first supermarket of this kind in another place, I first got acquainted with the people in the Planning Bureau and learned about the urban planning before I went to the town to negotiate.
At that time, the town secretary and mayor were shocked when they heard through the middleman that I was going to build a large supermarket in their town that would mainly sell brand-name clothing.
During the discussion, the town secretary advised me, "Mr. Wang, we warmly welcome you to invest and provide all conveniences, but we also hope you can make money. After all, this is a rural area..."
Mr. Wang described the situation vividly, which made Mr. Deng and I laugh out loud.
I asked, "Mr. Wang, where did you get this idea from?"
"I studied in the United States, where the land is vast and the population is sparse, and there are many supermarkets in the suburbs. Americans like to go shopping in the suburbs.
I've found that as long as people have a car, they enjoy shopping, especially on weekends. They'll go to the countryside for half a day, and if they can find bargains, they'll combine shopping with their weekend trip.
So, the town where I opened my first supermarket has now become a tourist town, with food, drink, entertainment and other activities developed.
The secretary and the mayor have both been promoted, and now whenever I go there, haha, I love teasing the secretary, and we've become good friends."
It's like a mountain between two different industries. Mr. Wang had already established this business model, and I was completely unaware of it. It's not my fault; I barely have time to visit the malls upstate.
I said, "This is the benefit of traveling thousands of miles. We copy a lot of things from others. Your success is because you foresaw that weekend trips and shopping would be linked together."
Besides, your main product is clothing, so if you enter the supermarket, it will boost sales of other products as well. Since you have to buy something anyway, you might as well buy it all at once.”
"Yes, Teacher Wan saw the other side of this model."
As we were talking, we drove into Liuye Town. Although it is a small town, it is a town near the state after all. The starting point of the new urban planning is quite high, with wide roads and sufficient green space.
The car stopped at the entrance of the shopping mall. I got out and looked around. The exterior wall had been decorated and it was indeed tall and imposing.
Mr. Wang pointed to a annex building and said, "This is the office building. Let's take a look at the annex building first."
I think if e-commerce wants to defeat retail, merchants need to change their thinking. Combining cheap rural land with weekend getaways and high-end brands is a form of innovative thinking.
Continue read on readnovelmtl.com
